Reality TV Star & Podcaster Spencer Pratt to Lead Hydroxycut® Summer Campaign
May 16 2024 - 4:26PM
After Heidi Pratt lost 22 lbs last summer thanks to Hydroxycut®
(www.hydroxycut.com), combined with a combination of diet and
exercise, her husband Spencer took notice.
“She has always looked great, but DAMNNNN Hydroxycut® really
worked for her,” Pratt said. “I wanted in, and to be honest, I
started campaigning for it.”
Spencer will join his wife Heidi as the face of
Hydroxycut® this summer, playing a leading role in the
brand’s “Get Summer Fit” campaign. The rallying cry will begin on
May 16th, encouraging people to work towards getting their dream
summer body by the July 4th holiday. The campaign will exist on
digital and social media platforms and through interview
opportunities.
Spencer will promote both new Hydroxycut Hardcore® products like
Ultra Shred Gummies, Liquid Heat and Ultra Shred Drink Sticks, in
addition to legacy Hydroxycut® products like the Original Capsule,
Drink Mix and Non-Stimulant products in a competitive marketplace
that has generated ample buzz over the last 12 months.
“We’ve challenged Spencer with a fun goal of trying to fit in a
red, white and blue themed swimsuit on Independence Day,” said Wes
Parris, the CEO of Iovate Health Sciences International, makers of
the Hydroxycut® brand. “While most would reach for a six-pack on
the Fourth of July, both Hydroxycut® and Spencer would love to see
an abdominal six-pack start to emerge. Those would be fireworks
we’d love to see.”
Hydroxycut® (www.hydroxycut.com) has sold more than 100 million
bottles, and it is currently America’s #1 Selling Weight Loss
Supplement Brand. Hydroxycut® remains a powerhouse in the weight
loss industry and offers an effective science-backed weight loss
driver.
Unlike other weight loss supplements, the key ingredient in
Hydroxycut® products is backed by two double-blind scientific
studies that prove the effectiveness of the key weight loss driver
(C. canephora robusta). Boasting their easy-to-follow 3-step
program, Hydroxycut® is easily integrated into any diet or
nutrition plan and simplifies the weight loss journey many
consumers find too complicated or intimidating.
“Heidi spoke with a number of doctors, trainers and
nutritionists before starting her Hydroxycut® journey last summer.”
Pratt said. “But in doing my research, I only had to speak with
Heidi. She told me to get my abs back and gave me a deadline to do
so. She said that if I didn’t, she may have to take a trip to
Montana if you know what I mean.”
Like Spencer, Heidi is still using Hydroxycut Hardcore®
products.This includes the Hardcore Capsules, the Ultra Shred Drink
Sticks, the Ultra Shred Gummies and Liquid-Heat Capsules. These new
innovations include unique ingredients like paraxanthine from
enfinity®, a metabolite of caffeine (Ultra Shred Drink Sticks,
Liquid Heat), and aXivite®, which delivers a unique thermo sensory
warming sensation in a sweet and spicy flavor (Ultra Shred
Gummies), that have helped Hydroxycut® become an everyday consumer
solution instead of a short-term fix.
About
Hydroxycut®: Hydroxycut®
is committed to helping people increase their energy as part of
their busy lives while embracing a lifestyle focused on fun and
activity with healthier eating choices. Over the past 20 years,
more than 100 million bottles of Hydroxycut® have been sold.
Millions of people have chosen, and continue to choose, the
Hydroxycut® brand as their partner on their weight loss journey.
Hydroxycut® comes in various formats to suit your lifestyle, and
there’s also a non-stimulant offering for those sensitive to
caffeine.
For more information on Hydroxycut® products, visit
www.hydroxycut.com. Also follow Hydroxycut® on Facebook®,
Instagram®, TikTok®, and Twitter® for product information, news and
updates, diet and training tips, special promotions and more.
*Heidi used the key ingredient in Hydroxycut® (C. canephora
robusta) with diet and exercise and was remunerated. Average weight
loss in 60 days with the key ingredient was 10.95 lbs. with a
low-calorie diet, and 3.7 lbs. in a separate 8-week study with a
calorie-reduced diet and moderate exercise.
About Iovate Health Sciences
International:Founded in 1995 and based in Oakville,
Canada, Iovate is a dynamic, leading-edge nutrition company that
delivers some of the highest quality, most innovative and effective
active nutrition and weight management products in the world. With
brand innovations like MuscleTech®, Six Star Pro Nutrition®, Purely
Inspired®, and Hydroxycut®, the company is committed to being the
number one active nutrition and weight management lifestyle company
in the world and enabling consumers everywhere to live more active
lives. Iovate distributes across all major channels of
distribution, including food, drug, mass and club, health food
stores and online, as well as in more than 90 countries worldwide.
Iovate products are available nationwide at Walmart®, Target®,
Walgreens®, Sam's Club®, Amazon®, GNC® and other fine
retailers.
- Spencer Pratt wants his abs back
Jake Duhaime
Iovate Health Sciences
6172858087
jake.duhaime@iovate.com