AdvoCare® Names Christina Helwig First Female CEO
May 16 2024 - 2:33PM
Business Wire
Helwig to usher in the next phase of growth for
the 31-year-old health and wellness company
AdvoCare International, LLC, an omnichannel health and wellness
e-commerce company, announced Christina Helwig’s promotion from
Chief Marketing Officer to Chief Executive Officer last month. For
more than 11 years, Christina has served across several divisions
of AdvoCare, most notably leading all marketing efforts while
exploring new distribution channels for its health and wellness
supplements.
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AdvoCare Names Christina Helwig as CEO
(Photo: Business Wire)
“I’m passionate about wellness and find purpose in helping
people feel better about themselves,” said Helwig. “I’m thrilled to
have the opportunity to lead our amazing teams into an innovative
future that makes wellness easier and more enjoyable with products
I truly believe in.”
As the first female CEO for the 31-year-old company, Christina
will lead AdvoCare® into a new era, driving growth through
innovation, an omnichannel strategy, and expanding audience reach.
She will focus on strengthening the brand, enhancing the customer
base, and seizing new opportunities for the future.
Most recently, Christina led strategic business transformation
projects, redefining AdvoCare as an omnichannel brand. She has the
unwavering trust of the entire AdvoCare team, distributors, and
employees. During her tenure, Helwig is dedicated to ensuring
AdvoCare’s core values are intact and celebrated.
Christina is a graduate of The University of Texas at Austin.
Prior to joining AdvoCare, she served in roles at the Dallas
Cowboys and Legends Hospitality, a global premium experiences
company.
For more information about AdvoCare and its health and wellness
products, please visit www.advocare.com.
About AdvoCare International, LLC
AdvoCare International, LLC is making pursuing wellness easy and
accessible. As an established health and wellness consumer packaged
goods company, AdvoCare serves health-aware consumers through
products that offer whole body support focusing on energy,
hydration, immunity and gut health. Since 1993, AdvoCare has
offered trusted health and wellness products like Spark® to
millions of customers and athletes across the world. For more about
AdvoCare and its products, go to AdvoCare.com.
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Ginger Greenberg ggreenberg@sunwestpr.com