The company's new brand identity symbolizes
the convergence of human perspective and AI technology for business
success
BELLEVUE, Wash., May 16, 2024
/PRNewswire/ -- AI & Analytics solutions
company, Course5 Intelligence, has unveiled a refreshed
brand identity, migrating to the brand name 'C5i'. Their new
logo shows converging, multi-angled geometric blocks that represent
the company's multidimensional work, blending data science,
analytics, and AI with diverse human perspectives to solve complex
business problems. The brevity and futuristic appeal of the new
name and logo are expected to facilitate better brand recall and
reflect the company's focus on continuous innovation to drive
business impact at speed and scale for clients.
The company's new tagline, Human.AI.Impact, is in sync
with their consistent endeavor to leverage new and mature AI
technologies with human expertise to enable value creation and
continuously push the bar of what businesses can achieve.
A large part of the thinking behind Course5's new brand elements
involves elevating human potential, at C5i and in client
organizations, with AI technology. Each shape and angle in the new
brand logo signifies the unique ways in which the company views
business problems and data, converging C5i's human expertise with
client perspectives and leveraging advanced analytics and AI, to
deliver effective and transformative business solutions.
Ashwin Mittal, Chairman and
CEO of Course5 Intelligence, said, "Course5 Intelligence
has earned enormous brand equity over the years that we're proud of
and will continue to build on. As an abbreviation of our company
name, our new brand name retains that value with a more
contemporary tone. With the growing capabilities of AI to enhance
human potential and accelerate business impact, we wanted our logo
and tagline to bring into focus the complex, multidimensional
nature of business problem solving, sharply accentuating the need
to define and refine AI's role in business, the indispensability of
human involvement and perspective, and how best we can combine
human and machine capabilities to responsibly drive innovation and
growth for businesses."
The C5i brand redesign follows a successful fund raise of
USD 53 million in mid-2023 and the
absorption of Incivus, a GenAI-based Creative Effectiveness
platform. The company is well poised to empower businesses to
leverage advanced analytics with Generative AI to drive positive
business outcomes.
See C5i's new logo and learn more about their brand
philosophy: Introducing C5i: Our Brand Story
About C5i (Course5 Intelligence Limited)
C5i is a pure-play AI & Analytics provider that combines the
power of human perspective with AI technology to deliver
trustworthy intelligence. The company drives value through a
comprehensive solution set, integrating multifunctional teams that
have technical and business domain expertise with a robust suite of
products, solutions, and accelerators tailored for various
horizontal and industry-specific use cases. At the core, C5i's
focus is to deliver business impact at speed and scale by driving
adoption of AI-assisted decision-making.
C5i caters to some of the world's largest enterprises, including
many Fortune 500 companies. The company's clients span Technology,
Media, and Telecom (TMT), Pharma & Lifesciences, CPG, Retail,
Banking, and other sectors. C5i has been recognized by leading
industry analysts like Gartner and Forrester for its Analytics and
AI capabilities and proprietary AI-based platforms.
Media Contact:
Megha Chaudhry
Vice
President – Global Head of Marketing & Alliance
C5i (Course5 Intelligence Limited)
O: +1 425.615.7474
E: megha.chaudhry@course5i.com
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SOURCE C5i