Tealium unveils CDP integration with Snowflake’s Snowpipe Streaming API
May 16 2024 - 8:00AM
Tealium unveils CDP integration with Snowflake’s Snowpipe Streaming
API
Tealium announced today that it is one of the first customer data
platforms (CDPs) to seamlessly connect to Snowflake’s Snowpipe
Streaming API, offering industry-leading customer data collection
and activation capabilities. Tealium’s CDP, powered by Snowflake,
streamlines the process of landing low latency customer behavior
data into the Snowflake Data Cloud to power analytics, AI, and
customer-360 initiatives, allowing enterprises to better serve and
engage their customers.
“At the heart of any CX strategy, is your data. CDPs and cloud
data platforms are powerful catalysts for managing, analyzing, and
activating customer data successfully to achieve this. And although
unique on their own, together, they become a powerful force. That’s
why Tealium and Snowflake are truly better together, providing a
centralized consented data hub combining the benefits of historical
data, real-time behavior, and utmost flexibility,” says Bob Page,
Chief Product Officer at Tealium.
Real-time access to customer data is crucial for organizations
to stay competitive and deliver exceptional customer experiences.
Tealium’s integration with the Snowpipe Streaming API enables
businesses to capture, process, analyze, and activate data
efficiently. This powerful combination allows organizations to
unlock valuable insights, enhance personalization, and make
data-driven decisions, ultimately driving growth and customer
satisfaction.
The integration leverages the power of a real-time CDP coupled
with Snowflake’s elastic performance engine to drive customer data
capabilities, including:
- Establish unified and actionable customer views to power
real-time engagement, leveraging enhanced identity data in
Snowflake
- Fuel and activate AI initiatives across the entire data
infrastructure
- Minimize wasted time on data wrangling for more strategic and
higher-quality insights
- Reduce regulatory risk by enabling consented data collection
and activation, honoring customer privacy preferences across the
entire journey
- Improve ROI and achieve business goals through enhanced
measurement and data-driven decision making
“As third-party cookies phase out and privacy regulations
intensify, the demand for secure, privacy-first, real-time data
solutions has never been greater,” said Onil Gunawardana, Head of
Product Management, Marketing Data Cloud, at Snowflake. “Tealium's
advanced CDP with consent management, integrated with Snowflake's
Snowpipe API, provides enterprises with immediate access to
cleansed, high-quality, first-party data. This seamless
connectivity not only speeds up data ingestion for AI and improves
customer experiences, but also ensures that data usage remains
compliant within Snowflake's robust analytics environment,
elevating customer data strategies with unmatched security and
efficiency.”
The integration also equips teams with widened flexibility,
allowing them to augment customer data with AI, fueling models with
clean and consented data. With every business having an AI mandate,
the biggest challenge being faced during initial adoption is access
to AI-ready data. The Tealium and Snowflake integration enforces
enhanced data quality and governance, which supports successful AI
implementation across the enterprise.
Learn more about how Tealium and Snowflake are better
together.
To keep up with the latest company news, visit Tealium’s
Newsroom.
Join the Real-Time Revolution: Tealium is
hosting its annual Digital Velocity conference in San Diego on June
10-12, 2024. Join industry leaders as they come together to discuss
the latest innovations in customer data. On Tuesday, June 11,
Patrick Crosby, Senior Alliance Manager for Technology Partners at
Snowflake, will be speaking in a session on “Driving Growth through
Data Integration: CDPs and the Snowflake Marketing Data Cloud in
Concert.” Learn more and register here.
About Tealium
As the most trusted CDP, Tealium connects data so businesses can
better connect with their customers. Tealium’s real-time data
infrastructure allows brands to power their AI models and activate
data for enhanced in-the-moment experiences. Tealium’s turnkey
integration ecosystem supports more than 1,300 built-in connections
from the world’s most prominent technology experts. Tealium's
solutions include a real-time customer data platform with machine
learning, tag management, an API hub, and data management solutions
that make customer data more valuable, actionable,
privacy-compliant, and secure. Named as a Leader in the Gartner®
Magic Quadrant for Customer Data Platforms™, more than 850 leading
businesses globally trust Tealium to power their customer data
strategies. For more information, visit www.tealium.com.