Medallia Ideas Enables VIA University College to Launch Innovation Incubator, Increasing Student Engagement and Problem Solving
May 16 2024 - 7:58AM
Business Wire
The school partnered with Medallia to make
their vision of becoming a crowdsourcing leader within the
education sector a reality
Medallia, Inc., the global leader in customer and employee
experience, today announced that VIA University College, a
University of Applied Sciences with nearly 20,000 students across
eight campuses in central Denmark, has leveraged Medallia Ideas to
build an online collaboration and crowdsourcing community, VIA
Crowd Lab, to digitize innovation and entrepreneurship and source
new solutions to complex challenges.
With a teaching model that builds on the Danish tradition of
educating students in cooperation with professional practice, VIA
wanted to foster problem-based learning, empower students to work
collaboratively, generate ideas for addressing real-world issues,
and, ultimately, create a culture that promotes engagement,
creativity, and new ways of thinking. They chose Medallia Ideas as
their platform, and debuted VIA Crowd Lab in 2022.
In 2023, VIA University College launched seven new challenges,
generating nearly 300 new proposals from about 400 participants,
which received thousands of views and hundreds of comments.
Activity on the platform is up by nearly 150% from the previous
year. VIA has shared their learnings with 12 other European
universities and plans to grow this initiative significantly,
making the VIA Crowd Lab available for additional courses and
departments.
“We believe that uncovering ideas from a large and diverse group
of people is key to fueling innovation, and we selected Medallia
Ideas to be our crowdsourcing platform because it’s easy to set up,
intuitive, and user friendly,” says Morten Randrup Mathiasen,
co-creator of VIA Crowd Lab at VIA University College. “Medallia’s
collaboration tools have helped us increase engagement among
students, employees, researchers, and external practitioners and
empower our community to create value for others.”
Medallia Ideas allows organizations to quickly launch new
initiatives to yield the best ideas and solutions, facilitating
participation with scoring, rewards, badges, and leaderboards,
while also offering real-time insights and in-depth analysis for
those running online challenges through the platform.
At VIA University College, students have been given several
opportunities to address real issues for public and private
organizations in Denmark and internationally. Here are just a few
of the ways the school has leveraged Medallia Ideas:
- A digital incubator for entrepreneurial students:
Students are able to present their business ideas, get feedback,
make networking connections, and discover new tools and resources
using VIA Crowd Lab
- Improving recruitment at VIA University College: The
school gathered input on how to become the first choice for
students and increase enrollment
- Limiting the use of plastic in pre-packaged grocery store
items: VIA’s marketing students shared their recommendations to
support a local grocery store’s goal of reducing waste
- Engaging patients with dementia and their families: VIA
nursing students generated new ideas for a local hospital’s memory
clinic
“VIA University College is leading the way with crowdsourcing on
campus, setting an example for other higher educational
institutions and delivering meaningful results. They are generating
more ideas from a more diverse group of people and increasing
student engagement, all while accelerating the time to problem
solving and action,” said Simonetta Turek, Chief Product Officer at
Medallia. “The innovative use of Medallia Ideas further proves that
this is a solution that organizations of all sizes can utilize to
not only engage students and employees but to improve processes and
solutions across the board.”
For more information about Medallia Ideas and Medallia’s
partnership with VIA University College, read the full case study
at: medallia.com/resource/via-university-college-case-study.
About VIA University College
VIA is one of Denmark’s six university colleges. Our programmes,
courses and research focus on professional practice in areas such
as healthcare, teaching, animation, engineering, business and
design. Learn more at: www.via.dk.
About Medallia
Medallia is the pioneer and market leader in customer, employee,
citizen, and patient experience. As the leading enterprise
experience platform, Medallia Experience Cloud is the
mission-critical system of record that makes all other applications
customer and employee aware. The platform captures billions of
experience signals across interactions including all voice, video,
digital, IoT, social media, and corporate-messaging tools. Medallia
uses proprietary artificial intelligence and machine learning
technology to automatically reveal predictive insights that drive
powerful business actions and outcomes. Medallia customers reduce
churn, turn detractors into promoters and buyers, create
in-the-moment cross-sell and up-sell opportunities, and drive
revenue-impacting business decisions, providing clear and potent
returns on investment. For more information visit
www.medallia.com.
© 2024 Medallia, Inc. All rights reserved. Medallia®, the
Medallia logo, and the names and marks associated with Medallia’s
products are trademarks of Medallia. All other trademarks are the
property of their respective owners.
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Jenny Zehentner press@medallia.com