Pixalate’s April 2024 Top Grossing Connected TV (CTV) Apps Based on Global Open Programmatic Ad Revenue: Hulu, Vix Among Top Grossing Apps
May 15 2024 - 1:18PM
Pixalate, the market-leading fraud protection, privacy, and
compliance analytics platform for Connected TV (CTV) and Mobile
Advertising, today released the April 2024 Global Top Grossing
Connected TV Apps Benchmark Reports for Roku, Amazon Fire TV, Apple
TV, and Samsung Smart TV.The reports reveal the estimated top
grossing CTV apps in open programmatic advertising revenue
segmented by regions including, North America, Asia-Pacific (APAC),
Europe, the Middle East and Africa (EMEA), and Latin America
(LATAM) across popular CTV platforms.In April 2024, Pixalate’s data
science team analyzed over 6,000 CTV apps (including delisted apps)
and nearly 2.8 billion open programmatic advertising impressions to
compile the research in this series.
Key Findings: April
Top Grossing CTV App Store Apps
- North America: Hulu led in ad revenue across
Roku, Amazon Fire TV, Apple TV, and Samsung Smart TVs, generating
an estimated $158 million in ad revenue through open programmatic
advertising
- Latin America (LATAM): Vix
took the top spot on Roku and Samsung Smart TV, bringing in an
estimated $2 million in ad revenue through open programmatic
advertising
- Asia Pacific (APAC): YuppTV led on Samsung TVs
with an estimated $45k in open programmatic ad revenue
- Europe, Middle East, and Africa (EMEA): A
Seattle Church app emerged as the top earner on Roku, generating an
estimated $26k in ad revenue through open programmatic
advertising
Download the Global Top Grossing CTV
Apps:
- Roku
- Amazon Fire TV
- Apple TV
- Samsung Smart TV
About PixalatePixalate is a global platform
specializing in privacy compliance, ad fraud prevention, and
digital ad supply chain data intelligence. Founded in 2012,
Pixalate is trusted by regulators, data researchers, advertisers,
publishers, ad tech platforms, and financial analysts across the
Connected TV (CTV), mobile app, and website ecosystems. Pixalate is
accredited by the MRC for the detection and filtration of
Sophisticated Invalid Traffic (SIVT). pixalate.com
DisclaimerThe content of this press release,
and the Top Grossing CTV Apps (the “Reports”), reflect Pixalate's
opinions with respect to factors that Pixalate believes can be
useful to the digital media industry. Pixalate's opinions are just
that, opinions, which means that they are neither facts nor
guarantees. Pixalate is sharing this data not to impugn the
standing or reputation of any entity, person or app, but, instead,
to report findings and trends pertaining to programmatic
advertising activity across CTV in the time period studied.
Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com