Channel V Media Wins Two Gold Stevie Awards in the 2024 American Business Awards
May 15 2024 - 9:00AM
Business Wire
Communications and PR Agency Recognized for Its
Work Breaking Weather Intelligence Company Meteomatics Into the
U.S. Market
Channel V Media (CVM), a communications
strategy and PR firm that specializes in building market momentum
for Fortune 500 industry leaders and emerging venture-backed
innovators, was named a Gold Stevie® Award winner in two categories
of The 22nd Annual American Business Awards®. The company took top
honors in the “PR Campaign of the Year (Business-to-Business)”
category and the “PR Campaign of the Year (Technology and
Communications) category” for its work bringing weather
intelligence company Meteomatics into the U.S. market.
In 2023, Channel V Media launched Meteomatics into the U.S.
market with the installation of the companies’ first U.S.
Meteodrone at GrandSKY Aviation Park in North Dakota. CVM leveraged
the news and turned what could have been a local event into a
national news story, validating the business and setting the
foundation for Meteomatics to grow their U.S. presence
exponentially. To maintain momentum, CVM then used Meteomatics’
unique perspective of the weather industry at the intersection of
businesses - from energy to insurance to aviation - to insert them
into national weather conversations as well as strategically place
company stories and commentary to demonstrate weather
intelligence’s business impact.
CVM was honored by the American Business Awards for the success
of its 3-tier strategy: 1) validating Meteomatics in the U.S.
market; 2) putting Meteomatics at the center of national weather
conversations; 3) bringing Meteomatics’ business impact to life
across industries.
Of Channel V Media and its work with Meteomatics, the American
Business Awards judges noted, “Channel V Media’s narrative
publicity campaign for Meteomatics is a blueprint for launching a
foreign company in the US and engaging with strategic media and
narrative construction.”
“From the beginning of our work together, Channel V Media had a
deep understanding of how to craft compelling stories for our
company’s market. They played an integral role in establishing the
narratives we wanted to be known for in the U.S. and then made that
strategy a reality in the media,” said Alexander Stauch, Head of
Marketing at Meteomatics. “In just two weeks of working
together the awareness of our company in the U.S. market grew
exponentially and since then has continued to expand greatly in
large part due to CVM’s efforts.”
“Bringing international companies into the US market comes with
different challenges than working with domestic companies. Media
and prospects want to know why the company is relevant to US
audiences, that companies and people they respect are vouching for
them, and why the company’s offering is better than its US
competitors,” said Gretel Going, Founder of Channel V Media.
“We’ve come to specialize in the first two, but it’s up to our
clients to create something truly outstanding. Fortunately,
Meteomatics achieved that when it created the most precise
hyper-local weather data available on the market–anywhere in the
world. Pair that with heightened interest in climate change, and we
had award-winning ingredients that put them at the forefront of
leading conversations.”
This year’s American Business Awards competition saw more than
3,700 nominations from organizations of all sizes and industries.
The list of 2024 Stevie winners are available at
www.StevieAwards.com/ABA.
About Channel V Media
Founded in 2008, Channel V Media (CVM) is a communications
strategy and PR firm that specializes in building market momentum
for companies ranging from Fortune 500 industry leaders to emerging
venture‑backed innovators. CVM builds awareness for companies and
their products, develops C-suite leaders into industry visionaries,
positions clients to be among the most vocal in high-value
conversations and drives inbound leads. Current and past clients
include Grapeshot + Oracle, Innovid, Everseen, IBM, Albert
Technologies, Pernod Ricard, Embroker, Fortune & Frame and
others.
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Kieran Powell kieran@channelvmedia.com