Beatdapp and 7digital, a Songtradr Company, Partner to Enhance Music Streaming Integrity by Combating Industry’s ‘Billion Dollar’ Fraud Problem
May 15 2024 - 8:15AM
Business Wire
The global partnership will give Songtradr
clients access to key fraud detection integration, enhancing
user-account security and delivering the right payments to
legitimate rights holders—protecting artists on a global scale.
Beatdapp, the leading fraud detection company in the music
industry, and 7digital, a Songtradr company, the leader in B2B
end-to-end digital music solutions, are excited to announce a
strategic partnership aimed at integrating Beatdapp's
state-of-the-art fraud detection technologies into the 7digital
music ecosystem. This collaboration marks a significant step
forward in the fight against streaming fraud, enhancing
transparency and accountability in digital music consumption and
protecting the rights of legitimate musicians and artists.
Shockingly, research shows that up to 10% of all streams are
fraud across global platforms. When considering that every point of
market share is worth about $200 million USD, even a conservative
5% fraud rate makes the industry's 'billion dollar problem'
apparent, and all the more vital to combat.1
Through this partnership, 7digital will incorporate Beatdapp’s
fraud detection service into its existing suite of music
distribution and streaming benefits. For 7digital and Songtradr
clients, leveraging this benefit means gaining access to a leading
team of experts with a cross-platform, cross-vertical view of
fraud, armed with an array of models operating at the track,
artist, user and device level, to detect fraud, bots and stolen
user accounts with accuracy and confidence.
The partnership positions Beatdapp, 7digital and Songtradr as
industry leaders in this space, offering clients unparalleled
access to the tools needed to protect the rights holders at every
level.
"Partnering with 7digital aligns with our mission to restore
trust in digital music streaming by tackling fraud head-on," said
Morgan Hayduk and Andrew Batey, Co-CEOs of Beatdapp. "Our
technology not only detects anomalies in streaming data but also
ensures the integrity of the data from which artists and rights
holders are compensated. This collaboration is a pivotal moment for
the industry, as we bring transparency to billions of digital
transactions worldwide."
James Priestley, Chief Commercial Officer of 7digital, expressed
enthusiasm about the partnership, stating, "Providing Beatdapp’s
fraud detection service to our clients represents another
transformative advancement for 7digital. By enhancing our
technology stack with Beatdapp’s innovative solutions, we are
poised to deliver even greater value to our clients and further
cement our commitment to a fair and transparent digital music
ecosystem."
The integration promises to fortify the foundations of digital
music, making the industry more secure, transparent and equitable
for all parties involved.
About Beatdapp:
A trusted partner of streaming services, music labels,
collection societies, creator tools services, and distributors,
Beatdapp is a venture-backed streaming fraud detection company
focused on eliminating streaming fraud and ensuring fair
compensation for artists. The company is headquartered in
Vancouver, B.C, with offices in Los Angeles and Toronto. With its
leading technology and team of experts, Beatdapp is set to
revolutionize the music industry by providing accurate and
transparent streaming data for the music industry that is expected
to reach 1.2 billion paid consumers and generate $75 billion in
revenue by 2030.
Founded by industry and technology veterans Pouria Assadipour,
Andrew Batey, and Morgan Hayduk, Beatdapp has emerged as a leading
music technology company with deep domain expertise, customer
empathy, and the technical ability to solve the most challenging
problems presented by the explosion of streamed music consumption
worldwide.
About 7digital:
7digital, a Songtradr company, is the global leader in B2B
end-to-end digital music solutions, providing a scalable
cloud-based platform that enables companies and brands to connect
to its global music catalog and rights management system to launch
and manage unique and engaging music experiences. Operating
worldwide in over 80 markets and integrated with more than 300,000
labels and publishers, 7digital's platform automates the complex
and time-consuming processes of music management, making it easier
to access and use music in streaming services, social media, home
fitness, gaming, retail and more. With best-in-class
infrastructure, deep industry expertise and intelligence tools,
7digital empowers their clients to innovate, grow and serve
tomorrow's music consumer. For more information, visit
http://www.7digital.com.
About Songtradr:
As the world’s largest B2B music company, Songtradr delivers the
only full-stack solution for all business music needs. Songtradr’s
mission is to change the music industry for good through
technology, creativity, and transparency. Trusted by global
businesses, agencies, and labels, their fully integrated products
and services help amplify brands while enabling artists and rights
holders to realize the full potential of their catalog. Whether
licensing a classic song, developing a global music strategy, or
creating a sonic identity, Songtradr helps translate ideas into
powerful, ROI-driven solutions to ensure content always hits the
right now.
1https://www.bloomberg.com/news/newsletters/2023-05-17/researchers-reveal-streaming-scams-costing-musicians-billions
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version on businesswire.com: https://www.businesswire.com/news/home/20240515398976/en/
For additional information, interviews, or media inquiries:
For Beatdapp please contact Lisa Kornblatt at
lkornblatt@thecstreet.com. For 7digital, a Songtradr company,
please contact Justin Cortes at
Justin.Cortes@propellergroup.com