Serta Simmons Bedding Launches New Serta® iComfort® Collection
May 15 2024 - 7:30AM
Business Wire
Brand Returns to Roots on Hugely Successful
Line
Zoned Comfort That Always Has Your Back™
Serta Simmons Bedding (SSB), a leading global sleep company,
announced today the launch of its new Serta® iComfort® Collection.
Designed to ensure all-night comfort, the new all-foam collection
features 5 support zones for full-body alignment.
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Serta Simmons Bedding (SSB) announces the
launch of its new Serta® iComfort® Collection. (Photo: Business
Wire)
The new Serta iComfort mattress collection will start hitting
retail floors for Memorial Day and will also be showcased at the
Summer Las Vegas Market taking place July 28 – August 1, 2024.
“The original iComfort Collection was one of the most successful
lines of all time for Serta,” said Anne Edwards, Senior Vice
President, Serta Brand Marketing, SSB. “It was a simple, powerful
formula: competitive pricing, clear merchandising, and great
feeling beds. That’s what iComfort stands for, and that’s what we
are delivering. The consumers who first fell in love with the
original collection are back in the market today and will be
delighted.”
The collection is on track to have samples shipped to 130
dealers across more than 700 doors by the end of the summer – with
80% on-site by the end of Q2. With this launch the iComfort retail
footprint is growing by more than 20%.
“We are bringing our customers products that truly work at
retail,” said Dominick Azevedo, Chief Sales Officer, SSB. “When
iComfort launched, it had incredible immediate success, and this
collection is poised to do the same, with forward-looking fashion
aesthetics and simple step-up stories at extremely competitive
pricing.”
About The Newest Serta iComfort Collection
iComfort mattresses will now feature 1” to 4.5” of memory foam,
including Serta’s 5 ZoneResponse™ Design, providing head-to-toe
comfort and support for restorative sleep.
In addition, the iComfort Collection features CoolFeel™ fabric
with premium aesthetics to provide cool, restful sleep throughout
the night and pressure relieving comfort through Perfect Conform™
memory foam that contours and cradles pressure points.
“With our Serta iComfort launch, we are honoring the legacy of
the brand,” said Tim Oakhill, Chief Marketing Officer. “This is a
beloved product, and we have made it even more comfortable, with a
cohesive and intuitive step-up and merchandising story to welcome
consumers to the Serta brand – and to make selling iComfort a dream
for our retail partners.”
The collection spans 7 models, ranging from firm to plush
support and comfort preferences with suggested pricing starting at
$1,299 (Queen Firm) up to $1,999 (Queen Plush).
“Great new product launches like Serta iComfort are foundational
to our turnaround strategy,” said Mark Genender, Interim CEO, SSB.
“Coupled with close retailer partnerships and broad national
advertising, we will continue to regain market share and expand our
business. We have an innovative and compelling pipeline of new
products including Perfect Sleeper X™, iComfortPro™, Perfect
Sleeper Pro™, and our opening price point Serta® Classic® which
will be available in both flat mattresses and Mattress in a Box.
I’m excited for us to drive results.”
For more information on all Serta products, visit
https://www.serta.com/
About Serta Simmons Bedding
Serta Simmons Bedding (SSB) is one of the leading global sleep
companies. With a 150-year heritage in delivering industry-leading
sleep solutions and a mission to help people sleep better so they
can live healthier lives, the company is headquartered in
Doraville, GA, and owns top brands such as Serta®, which has five
other independent licensees, Beautyrest®, Tuft & Needle® and
Beauty Sleep®. For more information about SSB and its brands, visit
https://sertasimmons.com/.
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Jamie Wallis SSBCommunications@Sertasimmons.com