SAN
JOSE, Calif., May 15, 2024
/PRNewswire/ -- On May 14, SID
Display Week 2024, a prestigious event hailed as the "Oscars" and
barometer of the display industry, opened in San Jose, the United
States. BOE, a global leader in the semiconductor display
industry, presents over 50 trendsetting products empowered by its
three display technology brands (ADS Pro, f-OLED, α-MLED), as well
as cutting-edge technologies including glasses-free 3D display,
light field display, AIoT, and VR/AR. Also, the display giant first
laid out the concept and solution of "full-scenario AI smart
display" at the world-renowned technology event. BOE's showcase not
only epitomizes its technology foresight and industry leadership
but also demonstrates the global influence of China's display industry. Notably, BOE set up
a green and low-carbon zone in its booth, which is a testament to
its leading role in the field of sustainability, particularly green
manufacturing, green products and technology, and green supply
chain. Guided by the strategy of "Empower IoT with Display", BOE
consistently pursues technological innovation and green
development, leading the global display industry towards healthy,
sustainable, and high-quality development.
Leading the way with three display technology brands
At SID Display Week 2024, BOE makes a big splash by debuting a
slew of industry-leading display technologies and products
empowered by its three display technology brands. Into the
exhibition zone, visitors are welcomed by a gigantic 110-inch
16K glasses-free 3D display, the
first of its kind in the world. The UHD display boasts ultra-high
resolution, multiple viewpoints, wide color gamut coverage, and
other features, pushing the boundaries of the display industry.
Furthermore, the product adopts the Mini LED backlight technology
with wide color gamut coverage and the self-developed 16K interleaved array algorithm that achieves a
large viewing angle of 60 degrees. As such, the product is ideal
for a broad range of scenarios such as advertising, meetings, and
education.
BOE's first ever electric flexible cockpit product draws a big
crowd. The product comprises a 17-inch central display with a
curvature gradient on the driver's side and a new 15.05-inch
electric foldable screen with a 400mm bend radius in the front
passenger area, allowing users to change the form as needed. The
globally launched 44.8-inch oxide smart cockpit is particularly
eye-catching. Armed with the chip-on-glass (COG) MLED backlight
technology, the product sports a million-level contrast ratio and a
peak brightness of 2,000 nits, well satisfying consumer needs for
premium image quality and an immersive viewing experience.
Additionally, BOE's pioneering P0.3 Micro LED boasts a peak
brightness of 2,000 nits, a contrast ratio of 40,000:1, and an
astounding 110% coverage of the NTSC color gamut. The bezel-less
curved slidable in-vehicle prototype adopts a modular spicing
approach to achieve seamless splicing and flexible screen layout
and content display. Equipped with the Mini LED backlight
technology, BOE's 16-inch Ultra-S laptop display designed for
gamers features an unprecedented static contrast ratio of 2,000:1
and an ultra-high refresh rate of 240Hz. It offers an immensely
smooth gaming experience with superb image quality akin to that of
OLED display. With regard to frontier technology, BOE shows off its
groundbreaking 32-inch light field monitor, which features a
retina-grade resolution of 4K per
eye. Its impressive face trace tracking feature and active
human-machine interaction system deliver jaw-dropping immersive 3D
display effects, holding the visitors in awe.
Full-scenario AI smart display to be the new catalyst
AI technology has become a vital catalyst for industrial
upgrading. In embrace of AI, BOE pioneered "full-scenario AI smart
display" to empower various scenarios such as AI-powered TV, PC,
smartphone, automotive display, and AI XR. It is working with
global partners to build a win-win AI ecosystem. At SID Display
Week 2024, BOE presents an array of trailblazing AI-powered display
technologies and products, injecting new vitality into the display
industry.
The Gen 3 UB Cell AI TV boasts a staggering 95% coverage of
BT.2020 color space, a reflectivity of only 0.7%, and a perceivable
contrast ratio of 1,400:1 (more than twice that of OLED) in 100 lux
ambient lighting. The TV produces no color deviation or fading from
all viewing angles, offering a stunning viewing experience
surpassing that of OLED TV. In terms of smart display, the
first-of-its-kind integrated screen temperature sensor and
multichannel light sensor can perceive the panel and ambient
temperature, ambient brightness, and color temperature in real time
on multiple dimensions, and the adaptive dynamic drive enables
optimal image quality in any environment and scenario. The local
dynamic refresh display technology for LCDs supports a smart
refresh mode within the range of 1Hz to 120Hz across different
zones, meeting the needs in innovative scenarios such as local
display and smart frequency modulation. The screen's power
consumption declines by 15% to 50%. Plus, the product is equipped
with BOE's self-developed "AI TV digital assistant" voice
interaction and control system based on its offline voice
algorithms. The TV can serve as a smart speaker or a personal
assistant when integrated with large language models and can be
used together with other smart devices, thus acting as the brain of
smart home.
Aside from innovative applications, BOE brings its
"AI + display" image quality enhancement solutions,
setting new trends for the display industry. In order to further
reduce the power consumption of OLED display modules, BOE launched
the first ever AI-assisted image quality enhancement technology for
hardware-level power-efficient OLED display. Through deep
integration of AI neural networks, OLED display modules can achieve
real-time 8K 120Hz image processing
and power consumption is reduced by over 20%, hitting the sweet
spot between low power consumption and high image quality.
Furthermore, BOE can also embed the industry's first MLED image
quality restoration technology into display chips, which supports
free spicing. This technology has been used in COG MLED splicing
display products.
Setting the pace through "technological innovation + green
development"
BOE, a global leader in IoT innovation, is committed to both
technological innovation and green development. At SID Display Week
2024, BOE set up a green and low-carbon zone showcasing its leading
role in green manufacturing, green products and technology, and
green supply chain. A variety of power-efficient and eco-friendly
products like lap, monitor, and smartphone are exhibited, which
embody BOE's commitment to embedding green concepts in the
processes of design, modules, panels, and end products.
BOE presents its world-beating 14-inch power-efficient laptop
display backed by its industry-leading oxide technology. Using the
Gen 10 oxide technology, the product leads the pack with 30% lower
power consumption, and the panel consumes only 0.7W of energy at a
refresh rate of 120Hz. BOE's 23.8-inch Easy monitor armed with the
feature integration technology saves display materials by 50%, and
30% of the glass it uses is recycled glass. Recycled materials are
also used in BOE's high-end 31.5-inch AB MNT LCD monitor with a
high contrast ratio and low reflectivity and its 27.5-inch H
monitor backed by the unique HSR dual-mode display technology, and
the modules of both monitors have an impressive recycling rate of
53%, making them eco-friendly while guaranteeing optimal image
quality. Additionally, BOE's first ever OLED display with an
independent pixel driving scheme adopts the world's first SDP
power-efficient OLED display technology, reducing power consumption
by 5% to 6%. The product is suitable for multiple scenarios,
setting a new trend in smart and low-carbon display.
In addition to showcasing its cutting-edge display technologies
that enable smart interactions, BOE held a special technology
marketing campaign at SID Display Week 2024. The event featured
diverse use cases in auto, healthcare, camping, and other fields,
as well as its "panel-device-system" integrated solutions. It was a
manifestation of BOE's strengths in setting new industry trends
with innovative technology and its efforts to strengthen
communication with customers and explore new areas of
cooperation.
The year 2024 marks a starting
point of BOE's new journey in the next 30 years. Upholding the
strategy of "Empower IoT with Display", BOE will accelerate the
convergence of display technology with IoT and digital
technologies, continue to build the "Powered by BOE" innovation
ecosystem, and lead the global display industry towards healthy,
sustainable, and high-quality development, thus shaping a new
future of smart living.
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SOURCE BOE Technology Group Co., Ltd.