BEIJING, May 14, 2024 /PRNewswire/ -- Leading
Chinese Baijiu maker Wuliangye has been voted as one of the
most-favored Chinese brands for the third time in the Foreigners'
Most-favored China's Brands event,
according to the results unveiled at the 2024 China Brand Day gala
held on May 10 in Shanghai.
As a typical representative of China's national brands and a leader in
Chinese Baijiu industry, Wuliangye harvested the most online votes
in the Chinese Baijiu category of the event, indicating the brand
is highly recognized and favored by overseas consumers.
Wuliangye has been insisting on innovation while inheriting the
over-a-thousand-year brewing techniques over the years, propelling
breakthroughs in key technologies such as microbial fermentation
mechanisms, in a bid to build a world-class brand with distinctive
Chinese cultural features.
With these efforts, Wuliangye has seen increasing brand value.
It topped the Baijiu brands on the 2024 list of world's top 500
most valuable brands released by Brand Finance with a brand value
of 25.895 billion U.S. dollars, with
the brand strength rating reaching the world's highest level of
AAA+.
The Chinese Baijiu producer has also been endeavoring to
strengthen its global presence. So far, it has set up three
international marketing centers in the Asia-Pacific region, Europe, and the Americas, upgraded its
business in Tokyo, Japan and
China's Hong Kong, expanded the consumption scenarios
of "Chinese Baijiu plus Chinese cuisine", and creatively leveraged
the operation model of "culture plus experience" to convey the
Chinese Baijiu culture to the world.
Meanwhile, it has made frequent appearances at the G20 Summit,
the Boao Forum for Asia, the China
International Import Expo, and other international events,
constantly delivering the innovation and expression of the Chinese
Baijiu culture and greatly improving the image and value of itself
and the Chinese Baijiu brand accordingly.
In its continuous open cooperation, Wuliangye has been telling
the Chinese Baijiu stories by continuously spreading the cultural
concept of "harmony, coexistence, beauty, and cooperation", so as
to enhance international value recognition of Wuliangye and Chinese
brands.
The Foreigners' Most-favored China's Brands event was jointly launched by
the National Brands Project of Xinhua News Agency, China Economic
Information Service (CEIS) and many other institutions, aiming at
promoting the international presence of more Chinese brands.
Original Link: https://en.imsilkroad.com/p/340151.html
(Edited by Gu Shanshan with Xinhua Silk Road,
gushanshan.1987@163.com)
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