Surcheros® Wraps up Q1 2024 With Continued Growth and Success
May 06 2024 - 9:30AM
Business Wire
Brand projected to maintain rapid expansion
path through the year and beyond
Surcheros® closes out the first quarter of 2024 on a high note,
as the company opened three new restaurants, signed new multi-unit
deals and is poised to continue its rapid growth plans into the
coming years. In Q1, the company continued expansion in existing
markets and welcomed three new locations: two corporate owned and
one franchise owned. The company also continued to expand its
franchising program by signing a multi-unit deal that will bring
seven restaurants into Tennessee.
“In the first quarter of 2024, Surcheros has seen significant
movement in restaurant openings and we have added several
restaurants to our growth pipeline,” said Luke Christian, Founder
and CEO for Surcheros. “This growth is supported by several
multi-unit deals that will bring our brand into new markets, with a
continued underscored focus on suburban areas and communities with
a college or university presence. Our franchise partners are key in
our brand expansion, and we are working closely with them to ensure
our shared successes. In addition to our partners, our stellar
executive team offers the vital support needed for our expansion
initiatives during this heavy growth season.”
The Surcheros growth in Q1 was spotlighted with new restaurant
openings in their home state of Georgia including St. Simon’s
Island and a second location in Athens, GA. Florida is another key
market for the brand, and they opened a second franchise location
in Tallahassee. Starting Q2 strong, the brand plans to break ground
on their newest location in Gray, GA in April.
The second half of 2024 will bring additional restaurants in
Georgia, as well as South Carolina. Recently signed multi-unit
deals will expand Surcheros into the new market of Tennessee and
extend their reach through Georgia and South Carolina. In the next
five years, the company is expected to have 100 restaurants
open.
“We are excited for this rapid expansion that features growth
inside our home state and across the Southeast,” said Jake
Philpotts, Vice President of Business Development and Franchise
Relations for Surcheros. “Our corporate-owned locations are pacing
alongside our franchise locations, which highlights our
organization’s faith in the longevity and prowess of the brand. By
2026, our brand will triple in size.”
For more information about Surcheros, visit www.surcheros.com or
follow on social @Surcheros.
About Surcheros
Surcheros is the brainchild of entrepreneur Luke Christian. His
formula: Bringing together big taste and bold flavors with the
Southern hospitality of his youth. The brand offers Tex Mex meals
served with exceptional service, where guests are warmly welcomed
like dear friends every visit. This has been the core of the
business since its start in 2007 and contributes to its success as
being a community favorite.
Surcheros invites guests to customize meals to their tastes.
Guests may build burritos, tacos, quesadillas, salads and more by
choosing from perfectly grilled meats to a wide selection of
toppings and signature sauces. Each meal is prepared fresh and to
order. The family-friendly menu also offers meals for the Lil’ Ones
with their kids menu.
In 2017, Luke and his wife, Nicole, opened up their business for
others to share in their vision for growth and love of community.
Franchising launched across South Georgia and into Florida as the
re-branded Surcheros and continues to expand its presence
today.
Interested in joining the Surcheros family? Learn more at
www.surcheros.com/franchising.
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Kelyn Theus kelyn@inklinkmarketing.com