Mary Kay Inc. Announces Expansion Into Denmark, Strengthening Its Commitment to Women's Empowerment in Scandinavia
May 02 2024 - 1:07PM
Business Wire
Mary Kay Inc., a global beauty brand renowned for its commitment
to female empowerment and entrepreneurship, is thrilled to announce
that its products will now be sold in Denmark. This strategic move
marks a significant milestone in Mary Kay's mission to enrich
women's lives across the globe. With this launch, Mary Kay products
are now available in all the Scandinavian and Nordic markets in
partnership with Lesley Cosmetics, Mary Kay’s authorized
distributor in Scandinavia.
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Mary Kay Inc., a global beauty brand
renowned for its commitment to female empowerment and
entrepreneurship, is thrilled to announce that its products will
now be sold in Denmark. Denmark, known for its strong focus on
gender equality and women's rights, stands as one of the most
egalitarian societies in the world, ranking third in the EU on the
Gender Equality Index. (Photo: Mary Kay Inc.)
Denmark, known for its strong focus on gender equality and
women's rights, stands as one of the most egalitarian societies in
the world, ranking third in the EU on the Gender Equality Index1.
The country’s demand for innovative opportunities for women is
ever-present. The availability of Mary Kay products in the Danish
market promises to offer exciting, new prospects for female
entrepreneurship and empowerment through its unique business
model.
Mary Kay Europe President Tara Eustace expressed her excitement
about the introduction of Mary Kay products into a new country.
“The expansion into Denmark not only represents an amazing growth
strategy in Europe but also reaffirms our commitment to providing
women with unparalleled opportunities for empowerment and
entrepreneurship. We are excited to partner with Lesley Cosmetics
to introduce Danish women to our high-quality products and the
unique Mary Kay business opportunity. Together, we look forward to
building a strong community of independent beauty consultants in
Denmark and supporting them in achieving their goals.”
"The essence of Mary Kay's vision has always been to offer women
unparalleled opportunities for personal and professional growth,”
said Carl Henric Wallblom, CEO of Lesley Cosmetics. “I am confident
that Danish women will embrace Mary Kay's high-quality skincare and
color cosmetics, and more importantly, the chance to achieve their
entrepreneurial dreams without compromising their personal and
family lives. Mary Kay's visionary business model is more relevant
today than ever before, and I'm excited to see its impact on
families in Denmark.”
The official grand opening in Denmark, attended by 750 guests,
was a spectacular and historic evening for Mary Kay, Lesley
Cosmetics, and the many women who have eagerly awaited the products
and opportunity. Click here to watch the Mary Kay Beauty Beyond
Borders video.
Mary Kay's legacy of enriching women's lives for over 60 years
continues to inspire and pave the way for future generations. With
its cutting-edge skincare and color cosmetics, Mary Kay is set to
make a significant impact in Denmark, empowering women to pursue
their dreams and achieve success on their own terms.
About Mary Kay
Then. Now. Always. One of the original glass ceiling breakers,
Mary Kay Ash founded her dream beauty brand in Texas in 1963 with
one goal: to enrich women’s lives. That dream has blossomed into a
global company with millions of independent sales force members in
more than 35 countries. For 60 years, the Mary Kay opportunity has
empowered women to define their own futures through education,
mentorship, advocacy, and innovation. Mary Kay is dedicated to
investing in the science behind beauty and manufacturing
cutting-edge skincare, color cosmetics, nutritional supplements,
and fragrances. Mary Kay believes in preserving our planet for
future generations, protecting women impacted by cancer and
domestic abuse, and encouraging youth to follow their dreams. Learn
more at marykayglobal.com, find us on Facebook, Instagram, and
LinkedIn, or follow us on X (formerly Twitter).
1 Source: European Institute For Gender Equality (2023).
Retrieved from:
https://eige.europa.eu/gender-equality-index/2023/country/DK.
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Mary Kay Inc. Corporate Communications marykay.com/newsroom
972.687.5332 or media@mkcorp.com