Innovative Indian BBQ Fast-Casual Concept
Prepares for Franchise Growth Under New Parent Company
CHICAGO, May 2, 2024
/PRNewswire/ -- Craveworthy Brands ("Craveworthy"), the
innovative fast-casual restaurant platform company that is home to
leading concepts such as Bd's Mongolian Grill, Dirty Dough, Flat
Top Grill, Genghis Grill, Krafted
Burger Bar + Tap, Lucky Cat Poke Co., Pastizza Pizza & Pasta,
Scramblin' Ed's, Soom Soom Mediterranean, The Budlong Southern
Chicken and Wing It On!, has announced a new addition to its robust
portfolio with the acquisition of Sigri Indian
BBQ ("Sigri").
This strategic acquisition comes on the heels of Craveworthy
introducing additional emerging concepts over the past year or so
such as Dirty Dough and Soom Soom Mediterranean along with virtual
brands like Lucky Cat Poke Co., now totaling 12 brands under its
umbrella. The Company will infuse its proven operating procedures,
creative marketing strategies and dedicated finance processes to
optimize restaurant operations and elevate Sigri's presence
nationally through a strategic franchise growth plan. Founded in
New Jersey and currently operating
at two locations in Newark and
North Brunswick, Sigri's menu
features a tantalizing array of carefully crafted and prepared
meats, veggies and freshly baked naan served in a variety of bowls
or Kothi rolls.
"With a growing appetite for high-quality ethnic concepts like
Indian barbecue, we see remarkable potential for Sigri's expansion
throughout the country. Sigri's authenticity and innovative service
model truly marks the brand as a pioneer in this fast-casual
category," said Gregg Majewski,
CEO and Founder of Craveworthy Brands. "Embedding the
Craveworthy team along with our systems and processes into the
concept will fuel a new era for Sigri. It's undoubtedly a growth
concept that truly complements the brands in our portfolio."
Sigri Indian BBQ reimagines the historic art of clay stove
cooking, centering its authenticity around the rich tradition of
North Indian cooking using the 'sigri.' This distinctive culinary
style is the essence of Sigri's warmth and bold flavors, served in
an artful presentation of fresh and real ingredients. Founded by
the brand's visionary, Jagat Parikh,
and guided by the expertise of the renowned Chef Aarthi, famous for
her innovative fusion of traditional Indian techniques fused with
modern culinary practices, Sigri Indian BBQ promises an
approachable and authentic dining experience in a quick serve
setting.
"Craveworthy Brands is introducing a new and exciting chapter to
Sigri. Gregg has been an inspiration to me, having collaborated
with him for over six years," said Parikh. "When I first
founded the brand in 2015, my vision was to introduce fresh and
authentic Indian flavors in the U.S., starting with New Jersey. Our brand is not only unique in
concept but also in our wide range of diverse, customizable and
handcrafted menu items created by the renowned Chef Aarthi. Now, we
are thrilled to have the opportunity to introduce Sigri to new
markets and guests."
Founded in 2022, Craveworthy Brands is a hospitality-first
company dedicated to invigorating and supercharging legacy brands
while nurturing and growing emerging brands as well as delivering
truly craveable food and immersive guest experiences. As
Craveworthy continues to expand its presence nationally, it
projects $1B in systemwide sales
within approximately five years and plans to acquire additional
brands, open nearly 17 corporate locations and open over 60 virtual
restaurants throughout 2024.
For more information about Craveworthy Brands, please
visit www.craveworthybrands.com. For more about the franchise
opportunities, please visit
www.craveworthybrands.com/franchising.
About Sigri Indian BBQ
Sigri Indian BBQ takes the
ancient tradition of cooking on clay stoves, known as a 'sigri,' to
the modern world of quick service, offering a unique and flavorful
dining experience built on the mission of authenticity. From
tenderly marinated meats to freshly baked naan, Sigri Indian BBQ
brings the authentic taste of India straight from the sigri to your plate,
always prepared with fresh ingredients. Founded by Jagat Parikh, an entrepreneur with a vision,
Sigri Indian BBQ aims to fill the void of diverse international
food options in its communities. Guided by the culinary expertise
of Chef Aarthi, known for her innovative approach to traditional
Indian cuisine, Sigri Indian BBQ is on a mission to make these
delightful flavors accessible to all, promising a memorable dining
journey for its guests. Learn more about Sigri Indian BBQ at
www.SigriBBQ.com.
About Craveworthy Brands
Craveworthy Brands, the
parent company of Bd's Mongolian Grill, Dirty Dough, Flat Top
Grill, Genghis Grill, Krafted Burger
Bar + Tap, Lucky Cat Poke Co., Pastizza Pizza & Pasta,
Scramblin' Ed's, Sigri Indian BBQ, Soom Soom Mediterranean, The
Budlong Southern Chicken and Wing It On!, is dedicated to
invigorating and supercharging legacy brands while nurturing and
growing emerging brands. The company brings together diverse, yet
complementary brands and an accomplished, veteran leadership team
in the growing culinary space. In addition to building and
operating leading restaurant brands, Craveworthy Brands is active
in the communities it serves and creates exciting career
opportunities for its team members. Bridging the distinctive
individuality of its concepts with a shared culture and spirit of
collaboration, the Company's goal is to create truly unique and
craveworthy experiences every day, every shift and at every turn.
Learn more about Craveworthy and its brands at
CraveworthyBrands.com.
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SOURCE Craveworthy Brands