Keyloop completes the acquisition of Automotive Transformation Group (ATG)
May 02 2024 - 4:05AM
Business Wire
Keyloop, a global automotive technology company, has today
announced the completion of the acquisition of ATG, an innovative
provider of automotive technology focused on omnichannel retail
solutions. This follows the announcement of entering into a
definitive agreement on 10th April 2024.
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Keyloop completes the acquisition of
Automotive Transformation Group (ATG) (Graphic: Business Wire)
The acquisition is a significant step in accelerating the
delivery of Keyloop’s Experience-First blueprint across the
lifetime of vehicle ownership, supporting automotive retailers and
OEMs in their delivery of exceptional customer experiences.
Tom Kilroy, CEO, Keyloop comments: “Together, Keyloop and ATG
combine to create an integrated technology portfolio that more
completely connects the entire consumer automotive journey, helping
retailers and OEMs improve customer experience via innovative
solutions.”
Tim Smith, CEO, ATG comments: “The announcement today is a
testament to the inspirational and innovative team at ATG and the
vision and commitment from Keyloop. I’m delighted to be joining the
Executive Team at Keyloop and look forward to bringing our
businesses together over the coming weeks for the benefit of all
our customers.”
ATG is being advised by Houlihan Lokey and Taylor Wessing.
Keyloop is being advised by King & Spalding and Paul Hastings
LLP. ATG management were advised by Momentum Corporate Finance.
Editor’s Note:
About Keyloop:
Keyloop delivers cutting-edge solutions, tailored to the modern
needs of auto retailers and OEMs alike. From the showroom to the
workshop, and everything in between, its technology facilitates
distinctive customer experiences between key systems, tools, and
departments. With 40 years of automotive DNA, and a deep
understanding of what it takes to drive success, Keyloop solutions
are delivered in over 90 countries, and trusted by more than 18,000
retailers and 80 OEMs worldwide. For more information, please
visit: www.keyloop.com. Download Keyloop’s latest whitepaper
Revolutionising automotive retail through technology.
About Automotive Transformation Group (ATG):
As an innovative provider of retailing software to the
automotive sector, Automotive Transformation Group (ATG) exists to
make car-buying easy. With 20 years of experience, technology
deployed across 80 countries, and over 13 billion digital
interactions captured to date, they have developed a deep
understanding of car-buying behaviour, which allows them to design
consumer-first software for Retailers, OEMs, Financiers and Fleet
Suppliers across the globe. For more information, please visit:
atg.auto.
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version on businesswire.com: https://www.businesswire.com/news/home/20240502903241/en/
For more information, contact: Rachel Perry/Antonia
Phillips Keyloop PR
Rachel.perry@greentarget.co.uk
Antonia.phillips@greentarget.co.uk