Jazwares Signs Sweet Co-Branding Deal With See’s Candies
May 01 2024 - 12:00PM
Business Wire
Co-Branded Squishmallows Plush Plus
Customized Chocolate Box and Tote Launching Fall 2024
Squishmallows are about to get a whole lot sweeter as Jazwares,
one of the world’s leading toy companies, and the iconic
California-based candy company, See’s Candies, today announced a
deal to release a gift set that includes co-branded plush,
chocolate boxes and totes inspired by everyone’s favorite
ultra-soft plush, Squishmallows.
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Available in See’s shops and online this October, fans of both
brands will be able to purchase an eight-inch cuddly version of the
beloved Squishmallows character, Emily the Bat, along with a
co-branded custom box of chocolates and candy sold in a
one-of-a-kind tote bag. Releasing in October, this gift set is
perfect for trick-or-treaters and fans of Halloween and will be
available for purchase while supplies list.
“Partnering with See’s Candies is the perfect way to further
introduce Squishmallows into the consumables space,” said Gerhard
Runken, Executive Vice President of Brand & Marketing at
Jazwares. “This will be the perfect Halloween treat for fans of
both brands, and we’re eager to add this unique collaboration to
our robust lineup of iconic Squishmallows products!”
Pat Egan, President & CEO of See’s Candies added, “At See’s,
we’re in the business of bringing joy, and that is exactly what
this collaboration with Jazwares will do for fans of both brands.
The ever-popular Squishmallows combined with our iconic, delicious
chocolates will be the perfect treat this October.”
Squishmallows has consistently held its position as a leading
toy property in the U.S. and a best-selling toy brand with over 400
million plush sold worldwide, boasting a multi-generational fanbase
that continues to capture the imaginations of millions of fans
worldwide. Squishmallows is massively popular on social media,
driven by Gen Z fans who love celebrating the brand. There are
currently more than 13 billion video views on TikTok and
Squishmallows has been tagged more than 1 million times on
Instagram. As it continues to grow as a lifestyle brand,
Squishmallows’ monumental growth has fueled new cross-category
collaborations across beauty, games, apparel, home decor, and more
–– adding to its illustrious portfolio of more than 70
best-in-class licensing partners.
For more information on Squishmallows, visit Squishmallows on X,
Facebook, Instagram, TikTok, and Squishmallows.com.
To stay connected and informed about See’s, sign up to receive
their email newsletter at https://www.sees.com/emailsignup and
follow @seescandies on all social platforms.
ABOUT JAZWARES
Jazwares, a Berkshire Hathaway company, is a leading global toy
manufacturer with a robust portfolio of owned and licensed brands.
Founded in 1997, Jazwares celebrates imaginative play with a
progressive focus on identifying new and relevant trends to
transform into high-quality products for consumers of all ages.
Jazwares engages consumers through innovative play experiences with
popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star
Wars™, Disney™, BumBumz™, and Adopt Me™. In addition to toys,
offerings include virtual games, costumes, and pet products.
Headquartered in Sunrise, Florida, Jazwares has offices worldwide
and sells its products in over 100 countries. For more information,
visit www.jazwares.com and follow us on LinkedIn, X, Instagram, and
Facebook.
ABOUT SEE’S CANDIES
For over 100 years, See’s Candies has been dedicated to making
candy Mary See’s way. American made, famous for deliciousness, with
the friendliest customer service—since 1921. Founded and
headquartered in sunny California, See’s Candies has expanded from
one candy shop to almost 250 shops across America and a flourishing
online store. To stay connected and informed, follow @seescandies
on all social platforms. For more information visit
https://www.sees.com.
ABOUT SQUISHMALLOWS
Since its debut in 2017, Squishmallows has featured collectible
plush with lovable personalities, a whimsical design, and
ultra-soft feel. Over the course of 2022 and 2023, The Toy
Association honored Squishmallows with a total of 10 Toy of the
Year (TOTY) Awards, including License of the Year and Overall Toy
of the Year. Some fan-inspired engagements include the back-to-back
viral activations at VidCon Anaheim, with a one-of-a-kind
Squishmallows Human Claw Machine in 2022, and a giant Squishmallows
pit, nicknamed the “Squish Pit,” in 2023. The brand’s ongoing
expansion and passionate fan base continue to make Squishmallows a
collectible phenomenon and evergreen lifestyle property.
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Bret Ingraham Jazwares bingraham@jazwares.com
Adriana Cunningham See’s Candies acunningham@sees.com