Consumers can find new packaging and new
product on shelves now
MILWAUKEE, May 1, 2024
/PRNewswire/ -- Frigo® Cheese
Heads®, the No. 1 string cheese brand on the
market*, has launched a new whole milk string cheese product, as
well as new packaging featuring its unique cheese characters
created for its "We Are All Cheese Heads" ad campaign.
Here's what consumers can look for in stores now from Frigo
Cheese Heads:
- Whole Milk String Cheese: Available in select retailers,
including Harris Teeter, Hannaford,
HEB, Stop & Shop and select Walmart locations, the new whole
milk string cheese provides a good source of calcium and five grams
of protein while maintaining its delicious texture and flavor that
satisfies the entire family.
- New Inner Packaging: Available now, the brand's
snacking-inspired characters will now appear on the inner packaging
that protects individual string cheese in 12-count packages across
the portfolio of on-the-go snacks. With the new inner packaging,
the entire family can meet and unwrap the characters that bring to
life the different ways to eat string cheese: Sarah Swirls, Cheese
Horse, Cole. B Jack and, of course, Clark
Cheese Head.
"Our new whole milk string cheese packs a punch of protein and
nutrients with every pull, twist and chomp," said Nicole Austin, Marketing Manager, Retail Dairy
at Saputo USA. "We pack even more
creative fun and individuality into snacking with our new packaging
featuring the brand's unique cast of characters."
The "We Are All Cheese Heads" campaign was born from the ongoing
debate about the best way to eat string cheese, and brought to life
with a cast of cheese characters who are as unique as the people
who eat them. The campaign and new inner packaging aim to remind
consumers that we are all cheese heads regardless of how we enjoy
cheese snacks, whether that's biting, peeling or even twisting.
For more information from Frigo Cheese Heads, visit
FrigoCheeseHeads.com or follow along
Facebook, Instagram or TikTok @FrigoCheeseHeads.
About Frigo Cheese Heads
The Frigo Cheese
Heads brand features a variety of delicious, fun on-the-go
snacks and encourages creative snacking and self-expression. Chomp,
peel, twist, rip, nibble or tie into a braid; the only wrong way to
eat Frigo Cheese Heads is to not eat them at all. With
everyday snacking options like regular or light string cheese as
well as cheese and meat combo packs, Frigo Cheese Heads are
a good source of calcium and protein in a convenient individually
wrapped, tasty snack. Learn more at FrigoCheeseHeads.com.
About Saputo USA
Saputo USA is part of Saputo Inc., one of the top 10
dairy processors in the world. Through the Dairy Division
(USA), Saputo produces, markets
and distributes a vast assortment of cheeses. Furthermore, the
company converts, markets and sells a broad range of specialty
cheeses and holds an important portfolio of import licenses for
specialty cheeses manufactured abroad. Saputo USA also produces a variety of dairy and
non-dairy extended shelf-life products. Additionally, Saputo
produces, markets and distributes dairy ingredients in the
USA and on the international
market. Products are sold under a variety of the company's brand
names as well as under customer brand names.
Saputo USA is among the top
mozzarella, string cheese and domestic blue and goat cheese
producers and is one of the largest producers of extended
shelf-life and cultured dairy products in this region.
Saputo USA is the trading name
of Saputo Cheese USA Inc.
Media Contact
Jenna
Greene
jenna.greene@clynch.com
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SOURCE Saputo USA