Martin Brings Two Decades of CPG Experience to
Catalina Crunch as new CRMO
INDIANAPOLIS,
May 1,
2024 /PRNewswire/ -- Catalina
Crunch®, the pioneering brand in innovative and
delicious low-carb cereals and snacks, is thrilled to announce the
appointment of Sam Martin as its new
Chief Revenue and Marketing Officer (CRMO) along with five
additional key hires. With over two decades of experience in the
consumer packaged goods industry, Martin brings abundant knowledge
and a proven track record of driving sustainable growth across
multiple brands and disciplines.
Prior to joining Catalina Crunch®,
Sam Martin served as the Chief
Revenue and Marketing Officer at Yasso Inc., where he played a
pivotal role in the company's expansion and success in the
competitive frozen dessert market. Martin's leadership at Yasso
Inc. saw significant achievements in brand positioning, revenue
growth, and market share expansion.
"We are delighted to welcome Sam Martin to Catalina Crunch® as our
new Chief Revenue and Marketing Officer," shared Doug Behrens, CEO of Catalina
Crunch®. "Sam's extensive experience in brand
marketing, finance, and sales makes him an invaluable addition to
our leadership team. His passion for innovation and building
high-performance teams align perfectly with our vision for Catalina
Crunch®'s future."
Before his tenure at Yasso Inc., Sam Martin held esteemed leadership positions at
renowned companies such as Danone, WhiteWave Foods, and
Kimberly-Clark. Throughout his career, Martin has demonstrated a
collaborative and results-oriented approach to business,
consistently delivering sustainable and profitable growth in the
face of complex challenges.
As CRMO, Sam
Martin will spearhead Catalina Crunch®'s
commercial and marketing strategies, further expanding the brand's
reach and driving consumer engagement. His expertise in building
empowered teams and navigating dynamic market landscapes will play
a crucial role in Catalina Crunch®'s continued growth
and success.
Also joining Catalina are five other talented
individuals, each bringing their own expertise to the Catalina
Crunch® team and further bolstering the sales execution
capability of the company:
- Kristina Martin joins the
company as the new VP Sales, East. Prior to joining Catalina
Crunch®, she held leadership positions at a variety of
companies including Danone and Church & Dwight Co.
- Zack Adcock assumes the role of
VP Sales, National Accounts after his tenure as the Vice President
of Sales for Walmart and Sam's Club at KIND since 2021 and previous
experience at WhiteWave, Danone and Energizer.
- Diana Kelly, with leadership
experience at Danone, Ferraro and Johnson & Johnson, takes
on the position of VP Sales for the Costco & West region.
- Chris Fillmore, previously a Senior Sales Director at KIND
since 2019 and extensive experience at Good Culture, WhiteWave, and
Danone, now steps into the role of VP Sales, Natural Channel.
- Lisa Larkin joins the organization in a newly created
role, as Director of Commercial Strategy, bringing extensive
industry experience across a variety of companies including Yasso
Inc, Sovos Brands and General Mills.
"We're elated to have such a talented group of
leaders join our team," added Doug
Behrens. "Their collective experience and passion for
innovation will fuel Catalina Crunch®'s explosive growth
as we continue to soar to new heights."
"I'm thrilled to join the stellar team at
Catalina Crunch® during this pivotal moment for the
brand," said Sam Martin, CRMO of
Catalina Crunch®. "Catalina Crunch® has
already established itself as a trailblazer in the health food
industry with its innovative products and consumer-centric
approach. I'm excited to join forces with the team to build upon
this foundation and drive even greater success in the market."
For more information on Catalina
Crunch® visit us.catalinacrunch.com and follow on
Instagram (@CatalinaCrunch), Facebook (@CatalinaCrunch) and TikTok
(@CatalinaCrunch). For sales inquiries, please email
sales@catalinasnacks.com.
About Catalina
Crunch®
Founded in 2017 as a leading DTC
brand, Catalina Snacks® uses breakthrough science and
food technology (no magic nor wishes) to make food nutritious,
while continuing to focus on delectable taste and texture profiles.
The brand's mission is to make healthier foods that are accessible
and convenient for a variety of lifestyles, while simultaneously
delivering on amazing taste and nutrition content. The Catalina
Crunch® brand offers a robust line of healthy and
delicious products including Cereal, Sandwich Cookies, and Crunch
Mixes, all of which are keto-friendly, low-sugar, low carb, and
higher in protein.
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SOURCE Catalina Crunch