Facteus Launches Data Sets Highlighting Consumer Cross Shopping Behavior
April 30 2024 - 7:07AM
Business Wire
First-of-its-kind insights to uncover consumer
shopping habits available publicly
Facteus, the largest provider of consumer transaction data
insights in the alternative data industry, today announced the
launch of Consumer Insights. This powerful tool, a part of Facteus’
Win the Week™ product suite, provides unparalleled insights into
consumer behavior by leveraging real purchase transaction data from
a wide range of retailers.
Consumer Insights draws from a vast dataset of over $3.1
trillion in consumer purchases and more than 61 billion
transactions. This comprehensive data covers a diverse array of
retailers, including e-commerce giants like Shein, Temu, and
Amazon, as well as brick-and-mortar favorites such as Target,
Walmart, Best Buy, Ulta, Sephora, TJ Maxx, Costco, and Whole Foods.
The platform also provides insights into popular restaurants and
coffee shops, including Chipotle, Chick-Fil-A, and Starbucks. This
is just the first tranche of retailers: Facteus plans to expand the
availability to include hundreds of additional brands in the
future.
One of the key features of Consumer Insights is its innovative
cross-shopping diagrams. These visuals offer a concise way to
understand how consumers shop across multiple retailers and brands
within the same product category. By identifying cross-shopping
patterns, businesses can gain valuable insights into their key
competitors, market position, and growth opportunities. An example
of this diagram can be found here: TEMU Cross-Shopping Diagram.
"We are thrilled to introduce the Consumer Insights to the
market," said Jonathan Chin, co-founder and Head of Data and
Growth, Facteus. "Our goal is to empower businesses with the data
and insights they need to make informed decisions and stay ahead of
the competition. By leveraging real consumer purchase data, we are
providing a level of visibility into consumer behavior that has
never been publicly available.”
Consumer Insights is now publicly available:
https://www.facteus.com/consumer-insights and includes a short
primer on How to Use & Read Our Cross-Shopping Diagrams.
About Facteus
Facteus, a leading technology and data company, is the largest
and fastest (1-day lag) provider of consumer transaction and
packaged goods data and insights in the alternative data industry.
Facteus specializes in utilizing advanced technologies to safely
and securely deliver comprehensive consumer spending data, catering
to a diverse range of sectors including finance, retail,
government, research, and beyond. Through its innovative, AI-driven
platform, the company delivers actionable insights derived from
alternative data sources, empowering clients to make data-driven
decisions and stay ahead of the competition. For more information,
visit Facteus.com.
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Kristen Hoff fly@skypr.co