Pipedrive Celebrates Innovation and Sustainability for Small Business Week 2024
April 29 2024 - 7:00AM
Business Wire
Pipedrive, the easy and effective sales CRM for small
businesses, celebrates Small Business Week. This year, under the
theme of sustainability, Pipedrive champions small but mighty
businesses making a difference in the world by driving innovation
through sustainable business practices.
“Small businesses are fundamental to the global economy, driving
forward not only innovation but also sustainable growth. In the
United States alone, over 33.2 million small businesses employ
almost half of the American workforce, accounting for 43.5 percent
of GDP. It’s also a highly competitive space that brings its
challenges – building brand recognition and earning consumer trust
while also competing for market share, funding and employees means
that over 20% of small businesses fail in their first year, 50%
fail within five years and around 65% don’t make it to ten,” said
Sean Evers, VP of Sales & Partner at Pipedrive.
"Pipedrive Small Business Week 2024 recognizes the resilient and
dynamic spirit of small businesses, highlighting their impact on
the global economy. The week aims to inspire small companies to
learn from each other’s sustainable experiences and adopt best
practices. Pipedrive is committed to making sales success
inevitable for small businesses. Our goal is to provide sales
professionals with the tools they need to thrive in today’s
competitive environment. From generating leads to closing deals, a
great CRM streamlines processes, creates more transparency, and
enhances both operational efficiency and sustainability," continued
Evers.
By integrating CRM tools, small businesses not only optimize
their operations but also contribute to a more sustainable and
equitable market economy. Evers shares insights on how in addition
to lead management a CRM tool can boost sustainability efforts:
- Resource allocation is one of the fundamental ways in
which CRM tools increase sustainability. Cloud-based solutions
reduce the need for paper documentation and physical storage space.
Digitizing customer interactions and invoices reduces the carbon
footprint and boosts operational efficiency.
- CRM tools are also there to facilitate better communication
and feedback loops with customers. This allows businesses to
quickly gather insights, address concerns and continuously improve
their product and service offerings for their customer base. This
iterative approach enhances customer satisfaction and better
anticipates customer needs but also helps reduce product returns
and waste, ensuring a business model that’s focused on
sustainability.
- Sustainable business practices are built on efficient,
collaborative and transparent supply chains. CRM tools help
support businesses in tracking product lifecycles as well as
greater visibility and accountability across the supply chain.
"Pipedrive enables us to stay in touch with customers and the
ease of use is what really counts. As we've been avid users for
more than seven years now, we know that without Pipedrive some of
our deals would have fallen through the cracks, and certain
locations would be without safe bike parking options," said
Kristjan Lind, co-founder and CEO at Bikeep.
"We practice what we preach. The biggest sustainability effect
of Bikeep has come from nudging people towards cycling and
e-scooters. This also has the impact of making the world's cities
more cycling-friendly," continued Lind.
Pipedrive Small Business Week 2024 coincides with the U.S. Small
Business Administration’s National Small Business Week (from April
28 to May 3) and highlights the importance and potential of small
companies worldwide. Full of customer success stories and tips, the
celebration delves into the impact of small companies through
sustainability or sustainable practices and aims to inspire sales
professionals and business owners how to boost productivity,
maximize the efficiency of their CRM and leverage tools to drive
positive change. To be part of Pipedrive Small Business Week 2024,
please follow the company’s LinkedIn page or search for smart and
easy-to-adopt ideas from Pipedrive Learn.
About Pipedrive
Founded in 2010, Pipedrive is the easy and effective sales CRM
that drives small business growth. Today, Pipedrive is used by
revenue teams at more than 100,000 companies worldwide. Pipedrive
is headquartered in New York and has offices across Europe and the
US. The company is backed by majority holder Vista Equity Partners,
and Bessemer Venture Partners, Insight Partners, Atomico, and DTCP.
Learn more at www.pipedrive.com.
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