SANTA MONICA, California,
April 9, 2015 /PRNewswire/ --
Minds + Machines (LSE: MMX) and Stylesmith have paired up to
bring you Blogchella.fashion, the first .fashion web
address. Blogchella.fashion is dedicated to the fashion
portion of the famed US music and arts festival, Coachella, centered around one hashtag,
#Blogchella. The Blogchella initiative coincides with the launch of
the new .fashion top-level domain which will debut to the
public on April 15th.
Every year fashion and lifestyle bloggers head to the desert to
cover the festival fashion that is presented at Coachella. This year will be no exception. One
of the most popular music festivals in the country, Coachella brings a variety of artists to
Indio, California for two weekends
of music, drinks, and this year, #Blogchella.
Kelsi Smith, founder of
Stylesmith, stated, "Since Coachella's inception in 1999, style has
almost become as synonymous to the festival as the music. Much of
this is directly related to the fashion blogger and the way in
which the Internet has changed the way we access fashion and how it
is covered. This year we are excited to play a part in making it
even easier for fashion fans across the world to access the style
straight from the festival with one centralized location and the
hashtag, #Blogchella. I am excited to see it come to life with the
help of Minds + Machines' .fashion domain, with
Blogchella.fashion, as well as the contribution of our
wonderful sponsors and participating bloggers."
Antony Van Couvering, CEO of
Minds + Machines stated, "The popularity of Coachella has expanded tremendously and
intertwining the fashion world with the excitement of the music
festival is one of the best ways to showcase the official launch of
.fashion. We are thrilled to work with Stylesmith to make
their vision of #Blogchella become a reality with
Blogchella.fashion."
Dedicated fashion bloggers such as Marta
Pozzan from It's Super Fashion,
Michelle from Take Aim, Linh from Linh Winn, and many more highly-noted
fashion bloggers will be taking their expertise along with their
#Blogchella Survival Kit provided by a number of sponsors to the
Coachella Music Festival. All of the #Blogchella content will be
aggregated in one large social media hub so that anyone can easily
follow along with the bloggers' adventure or even see their own
post debuted on the site with the live feed of #Blogchella on
Instagram.
What's in the #Blogchella Survival Kit? A number of sponsors
such as Neutrogena, Levis, Urban Decay, Smashbox, and UNIQLO have
donated an array of their must-have #Blogchella goodies that are
essential for completing any Coachella festival fashion outfit.
The excitement of Blogchella.fashion leads up to the
launch of the new .fashion top-level domain to the public on
April 15th. To register your own
.fashion domain, visit
http://www.mindsandmachines.com/fashion or contact any leading
domain name registrar.
For further information
Tina
Lord - Minds + Machines
+1-424-299-2079
media@mindsandmachines.com
SOURCE Minds + Machines