TIDMSPMG 
 
Sport Media Group plc 
 
                             Holding(s) in Company 
 
+------------------------------------------------+ 
| TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES | 
+------------------------------------------------+ 
 
+--------------------------------------------------------+---------------------+ 
|1. Identity of the issuer or the underlying issuer of   |Sport Media Group plc| 
|existing shares to which voting rights are attached:    |                     | 
+--------------------------------------------------------+---------------------+ 
 
+------------------------------------------------------------------------------+ 
|2 Reason for the notification (please tick the appropriate box or boxes):     | 
+----------------------------------------------------------------------------+-+ 
|                                                                            | | 
|An acquisition or disposal of voting rights                                 |X| 
+----------------------------------------------------------------------------+-+ 
|                                                                            | | 
|An acquisition or disposal of qualifying financial instruments which may    | | 
|result in the acquisition of shares already issued to which voting rights   | | 
|are attached                                                                | | 
+----------------------------------------------------------------------------+-+ 
|                                                                            | | 
|An acquisition or disposal of instruments with similar economic effect to   | | 
|qualifying financial instruments                                            | | 
+----------------------------------------------------------------------------+-+ 
|                                                                            | | 
|An event changing the breakdown of voting rights                            | | 
+-----------------------+----------------------------------------------------+-+ 
|                       |                                                    | | 
|Other (please specify):|                                                    | | 
+-----------------------+----------------------------------------------------+-+ 
 
+-----------------------------------------+------------------------------------+ 
|3. Full name of person(s) subject to the |Lloyds Banking Group plc            | 
|notification obligation:                 |                                    | 
|                                         |                                    | 
+-----------------------------------------+------------------------------------+ 
|4. Full name of shareholder(s) (if       |See Section 9.                      | 
|different from 3.):                      |                                    | 
|                                         |                                    | 
+-----------------------------------------+------------------------------------+ 
|5. Date of the transaction and date on   |3 August 2010                       | 
|which the threshold is crossed or        |                                    | 
|reached:                                 |                                    | 
|                                         |                                    | 
+-----------------------------------------+------------------------------------+ 
|6. Date on which issuer notified:        |4 August 2010                       | 
|                                         |                                    | 
+-----------------------------------------+------------------------------------+ 
|7. Threshold(s) that is/are crossed or   |Direct / Indirect holdings remains  | 
|reached:                                 |below 9% (Direct holdings decreases | 
|                                         |below 4%)                           | 
+-----------------------------------------+------------------------------------+ 
 
 
+------------------------------------------------------------------------------+ 
|8. Notified details:                                                          | 
+------------------------------------------------------------------------------+ 
|A: Voting rights attached to shares                                           | 
|                                                                              | 
+------------+-------------------+---------------------------------------------+ 
|Class/type  |Situation previous |Resulting situation after the triggering     | 
|of          |to the triggering  |transaction                                  | 
|shares      |transaction        |                                             | 
|            +---------+---------+---------+-------------------+---------------+ 
|if possible |Number   |Number   |Number   |Number of voting   |% of  voting   | 
|using       |of       |of       |of shares|rights             |rights         | 
|the ISIN    |Shares   |Voting   +---------+---------+---------+------+--------+ 
|CODE        |         |Rights   |Direct   |Direct   |Indirect |Direct|Indirect| 
+------------+---------+---------+---------+---------+---------+------+--------+ 
|Ord 0.25p   |         |         |         |         |         |      |        | 
|Shares      |8,533,219|8,533,219|3,687,284|3,687,284|4,345,936|3.730%|4.397%  | 
+------------+         |         |         |         |         |      |        | 
|GB00B11FCP94|         |         |         |         |         |      |        | 
+------------+---------+---------+---------+---------+---------+------+--------+ 
 
+-------------------------------------------------------------------------+ 
|B: Qualifying Financial Instruments                                      | 
+-------------------------------------------------------------------------+ 
|Resulting situation after the triggering transaction                     | 
|                                                                         | 
+-----------------+----------+----------+---------------------+-----------+ 
|Type of financial|Expiration|Exercise/ |Number of voting     |% of voting| 
|instrument       |date      |Conversion|rights that may be   |rights     | 
|                 |          |Period    |acquired if the      |           | 
|                 |          |          |instrument is        |           | 
|                 |          |          |exercised/ converted.|           | 
|                 |          |          |                     |           | 
+-----------------+----------+----------+---------------------+-----------+ 
|                 |          |          |                     |           | 
+-----------------+----------+----------+---------------------+-----------+ 
 
+------------------------------------------------------------------------------+ 
|C: Financial Instruments with similar economic effect to Qualifying Financial | 
|Instruments                                                                   | 
+------------------------------------------------------------------------------+ 
|Resulting situation after the triggering transaction                          | 
|                                                                              | 
+---------------+--------+----------+----------+--------------+----------------+ 
|Type of        |Exercise|Expiration|Exercise/ |Number of     |% of voting     | 
|financial      |price   |date      |Conversion|voting        |rights          | 
|instrument     |        |          |period    |rights        |                | 
|               |        |          |          |instrument    |                | 
|               |        |          |          |refers to     |                | 
+---------------+--------+----------+----------+--------------+-------+--------+ 
|               |        |          |          |              |Nominal| Delta  | 
|               |        |          |          |              |       |        | 
|               |        |          |          |              +-------+--------+ 
|               |        |          |          |              |       |        | 
+---------------+--------+----------+----------+--------------+-------+--------+ 
 
+-------------------------------------------------------+ 
| Total (A+B+C)                                         | 
|                                                       | 
+-------------------------+-----------------------------+ 
| Number of voting rights | Percentage of voting rights | 
+-------------------------+-----------------------------+ 
| 8,033,220               | 8.127%                      | 
+-------------------------+-----------------------------+ 
 
+------------------------------------------------------------------------------+ 
|9. Chain of controlled undertakings through which the voting rights and/or the| 
|financial instruments are effectively held, if applicable:                    | 
+------------------------------------------------------------------------------+ 
|7,991,588 shares (8.085%) are under the control of Scottish Widows Investment | 
|Partnership Ltd, a wholly owned subsidiary of Scottish Widows Group Ltd, a    | 
|wholly owned subsidiary of Lloyds TSB Bank plc, a wholly owned subsidiary of  | 
|Lloyds Banking Group plc (Direct / Indirect Interests).                       | 
|                                                                              | 
|Within these holdings, 3,687,194 shares (3.730%) are managed on behalf        | 
|of Clerical Medical Managed Funds Limited, a wholly owned subsidiaries of HBOS| 
|Financial Services Limited, a wholly owned subsidiary of HBOS Insurance &     | 
|Investment Group Limited, a wholly owned subsidiary of HBOS plc, a wholly     | 
|owned subsidiary of Lloyds TSB Bank plc, a wholly owned subsidiary of Lloyds  | 
|Banking Group plc. These holdings are therefore disclosed as an overall Direct| 
|Interest.                                                                     | 
|                                                                              | 
|                                                                              | 
+------------------------------------------------------------------------------+ 
 
+------------------------------------------------------------------------+ 
| Proxy Voting:                                                          | 
|                                                                        | 
+------------------------------------------------------------------+-----+ 
| 10. Name of the proxy holder:                                    | N/A | 
|                                                                  |     | 
+------------------------------------------------------------------+-----+ 
| 11. Number of voting rights proxy holder will cease to hold:     | N/A | 
|                                                                  |     | 
+------------------------------------------------------------------+-----+ 
| 12. Date on which proxy holder will cease to hold voting rights: | N/A | 
|                                                                  |     | 
+------------------------------------------------------------------+-----+ 
 
+-----------------------------+------------------------------------------------+ 
|13. Additional information:  |Notification using the Total Voting Rights      | 
|                             |figure of 98,842,383                            | 
+-----------------------------+------------------------------------------------+ 
|14. Contact name:            |Matthew Wilson                                  | 
|                             |                                                | 
+-----------------------------+------------------------------------------------+ 
|15. Contact telephone number:|0113 235 7729                                   | 
|                             |                                                | 
+-----------------------------+------------------------------------------------+ 
 
 
 
[HUG#1435871] 
 
 
 
 
 
 
 
 
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Thomson Reuters clients. The owner of this announcement warrants that: 
(i) the releases contained herein are protected by copyright and 
    other applicable laws; and 
(ii) they are solely responsible for the content, accuracy and 
     originality of the information contained therein. 
All reproduction for further distribution is prohibited. 
 
Source: Sport Media Group PLC via Thomson Reuters ONE 
 

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