LEXINGTON, Mass., Oct. 19, 2017 /PRNewswire/ -- To help bring
attention to the many activities, responsibilities and to-dos that
make up a day, Shire plc (LSE: SHP, NASDAQ: SHPG) presents
Compose Your Life, an online and in-person activation
that runs concurrently with Shire's ADHDadulthood disease state
awareness campaign. Compose Your Life is available online starting
today, and at a live experience for those attending the 6th Annual
S.H.E. Summit in New York City.
The Compose Your Life interactive experience takes
activities that occur during the course of a day and turns them
into a personalized musical story. Each activity is depicted by a
stylish icon and paired with a musical tone, and offers the
opportunity to reflect on the activities and experiences that make
up a person's day. People can compose their own masterpiece at
www.ComposeYourLifeExperience.com, and have the option to share
their symphony via Facebook.
"We are proud to premier Compose Your Life at the
6th Annual S.H.E. Summit, where thought leaders will address
some of today's most relevant social and health issues for women,
including mental health. We know that days can be demanding,
especially for the busy millennial woman who is juggling various
tasks each day. We hope to bring a deeper understanding of how
important each moment of their busy day is," said Kim Gariepy, Senior Director, US
Marketing for Neuroscience at Shire. "As part of our commitment to
helping to raise awareness and education in health, including for
the ADHD community, we hope everyone will take a minute to compose
their own song."
Nearly 10.5 million adults in the
United States are estimated to be affected by ADHD,
approximately 4 million of which are adult women. As a result of
the disorder, many experience difficulties in multiple aspects of
their daily lives. It is also estimated that of the adults that do
have the disorder, only 48% of them will speak with a healthcare
professional about it. For adults with ADHD, a neurodevelopmental
disorder that manifests as a persistent pattern of inattention
and/or hyperactivity/impulsivity and interferes with functioning or
development, managing all the aspects of a day can be a
challenge.
"As a mom, wife and professional, it can be challenging to
manage everything I have going on at work, at home and in my social
life," said Donna, who is diagnosed with ADHD. "I found Compose
Your Life to be a fun expression of how everyone's day will
look and sound different, and to celebrate that uniqueness."
About the Compose Your Life Activation
People can compose their own masterpiece now at
www.ComposeYourLifeExperience.com.
Compose Your Life will also debut via an in-person
experience at the 6th Annual S.H.E. Summit in New York City at the 92nd Street Y on
October 19, 2017.
The Compose Your Life activation will also be onsite at
the Children and Adults with Attention-Deficit/Hyperactivity
Disorder (CHADD) Annual International Conference on ADHD in
Atlanta on November 9-12, 2017. The in-person experience
will make additional stops at other locations in 2018 to be
announced.
About ADHD in Adults
Attention-Deficit/Hyperactivity Disorder (ADHD) impacts people
in multiple settings – even beyond work into daily tasks, at home
or in social settings.
The specific etiology of ADHD is unknown. The diagnosis is made
utilizing criteria specified in the Diagnostic and Statistical
Manual of Mental Disorders, Fifth Edition (DSM-5®). Only a trained
healthcare professional can evaluate and diagnose ADHD.
Although there is no cure for ADHD, there are accepted treatment
plans that have demonstrated improvement in ADHD symptoms. A
comprehensive approach is often advised, which can be established
with a healthcare professional and may include a combination of
medication, psychotherapy and educational approaches. Ongoing
assessment of ADHD management plans is recommended.
For further information please contact:
Media
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|
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Gwen
Fisher
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gfisher@shire.com
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+1 781 482
9649
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Clotilde
Houzé
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chouze0@shire.com
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+1 781 266
3567
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Shire's Commitment to ADHD
Shire is a global leader in ADHD education, as evidenced by our
commitment to supporting the ADHD community for more than 20 years.
We regularly share our expertise with healthcare professionals,
patients, care givers and policymakers in order to raise awareness
and broaden understanding of this condition. Learn more at
www.shire.com.
About Shire
Shire is the leading global biotechnology company focused on
serving people with rare diseases and other highly specialized
conditions. We strive to develop best-in-class products, many of
which are available in more than 100 countries, across core
therapeutic areas including Hematology, Immunology, Neuroscience,
Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal
Medicine/Endocrine and Hereditary Angioedema; and a growing
franchise in Oncology.
Our employees come to work every day with a shared mission: to
develop and deliver breakthrough therapies for the hundreds of
millions of people in the world affected by rare diseases and other
high-need conditions, and who lack effective therapies to live
their lives to the fullest.
www.shire.com
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SOURCE Shire