Credit Libanais to Deploy SCTN Smart Card Loyalty on EMV Credit and Debit Cards
April 16 2007 - 1:00PM
PR Newswire (US)
LAS VEGAS, April 16 /PRNewswire-FirstCall/ -- Credit Libanais
S.A.L., the largest merchant acquiring bank in Lebanon, which
provides financial acquiring for more than 10,000 merchants
representing the majority of the Lebanese acquiring market, will be
deploying the selektpoints(TM) Loyalty Program utilizing the SCTN
(OTC:SCTN) End to End Loyalty Solution deployed through Phoenix
Technology Holdings Inc. "selektpoints is a merchant driven program
and Credit Libanais is a terrific partner. They have a significant
market share in Lebanon and their commitment to value added
programs for their merchants makes this a fantastic relationship,"
commented Robert Buchan, CEO of selektpoints(TM). Credit Libanais
has flourished in the Lebanese acquiring market by continuously
committing to resources and initiatives that drive significant
value to its customers. Credit Libanais investment in innovation
and technology allows to seamlessly integrate powerful solutions,
such as selektpoints(TM), quickly and efficiently down to its large
merchant base. Deputy General Manager of Credit Libanais Antoine
Raad said "This program is not only a significant value for our
large merchant base but also to our Credit and Debit cardholders.
This is the first third party EMV Smart Card application to reside
alongside the Credit and Debit financial applications. This makes
this project very exciting for several divisions here at the Bank."
About Credit Libanais Credit Libanais is one of Lebanon's leading
banking institutions. The Bank operates as a global provider
offering a full range of services, including retail products,
corporate banking, capital markets, as well as a multitude of
products and services channeled through a network of 58 branches in
Lebanon, a full operating branch in Cyprus, and a representative
office in Canada. The Bank is a leader in the Lebanese card
industry, and is a significant member of Visa and MasterCard for
issuing and acquiring. Through this qualification, Credit Libanais
sponsors different banks and deploys the largest POS network in the
country. In this context, Credit Libanais plays a major role with
Visa and MasterCard International to issue different types of card
products first launched in the Lebanese Market, such as the Visa
Electron Cards, the VSDC Chip Cards and other MasterCard products.
The Bank highly and actively contributes to the design and
implementation of co-branded card schemes with major retailers and
petroleum companies for a mutually rewarding relationship. In
addition to being an issuing bank, Credit Libanais SAL is also an
acquiring bank for Visa and MasterCard. This service allows the
bank to have a close relationship with the merchants in the market,
and increase its customer base with these new potential customers,
enabling the Bank to cross-sell all of its banking products. Credit
Libanais not only provides card acceptance for service to Visa and
MasterCard but also to American Express transactions. Credit
Libanais runs and maintains major payment networks in the Country:
* POS network, serving 10,000 merchants for the acceptance of
international and local credit cards * ATM network, the largest in
Lebanon, connecting around 502 ATMs throughout the regions, in
coordination with 25 banks operating in Lebanon * Payment gateway
aiming at connecting merchants websites, for virtual purchases via
credit cards on the internet network. About selektpoints(TM)
selektpoints(TM) is the worlds first multi national fully
interoperable loyalty program that partners with landlord banks and
selektmerchants to offer the participants a unique loyalty
experience. selektpoints(TM) is an EMV Smart Chip Based loyalty
program that brings a very unique and powerful value proposition to
banks around the world who look to offer significant value added
programs to their EMV initiatives (http://www.selektpoints.com/).
About Phoenix Technology Holdings Inc. Phoenix Technology provides
hosting, development, sales, client implementation, and system
support for customer retention solutions allowing clients to deploy
sophisticated strategies easily and quickly.
(http://www.phoenix-tec.com/) About Smart Chip Technologies
(OTC:SCTN) Smart Chip Technologies' turn-key customer retention
solution, including Loyalty, Pre-Paid Stored Value, Punch Cards,
and Gift Cards enables issuers, acquirers, and merchants to take
advantage of real-time programs using their cardholder's existing
cards using bar codes, magnetic stripes, smart chips, RFID,
Internet accounts, and other consumer electronic technology, such
as SMS and MMS cellular phones. The SCTN system is a scalable, high
performance, end-to-end solution that uses an ASP model to
customize the system's look and feel to reinforce customer
branding. (www.sctn.com) DATASOURCE: Smart Chip Technologies
CONTACT: Bernard Mchale, +1-702-361-3624, for Smart Chip
Technologies Web site: http://www.sctn.com/
http://www.phoenix-tec.com/ http://www.selektpoints.com/
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