SCEL Sceptre

TIDMSCEL

Sceptre Leisure PLC

13 December 2011

Sceptre Leisure Plc

("Sceptre" or the "Company")

Sceptre enters agreement with Gauselmann and Blueprint to develop a digital pub offering

Sceptre, the AIM-listed leisure and gaming group, is pleased to announce that it has entered into an agreement with Gauselmann Group ("Gauselmann") and its UK group company, Blueprint Gaming ("Blueprint") to strengthen its position in the developing digital games market and enable Sceptre to offer a fully integrated digital solution to its customers in the UK pub market.

Gauselmann is one of the largest manufacturers and operators of digital gaming machines in Europe. They have developed customised hardware specifically for the UK market and Sceptre will act as the sole supplier of their range of digital gaming machines to the UK pub market. Blueprint Gaming has rapidly built a strong reputation in the digital gaming arena and will provide a full range of market leading software and games content.

The digital market in pubs within the UK has been slow to develop due to a lack of suitable product. However, the dynamics in the predominantly reel based supply side of the market are changing, creating growing demand for digital content and in turn an opportunity for successful digital product suppliers to succeed. The Gauselmann group has first-hand experience of such an evolution, and was instrumental in managing the migration from reel based gaming to digital in their domestic market.

Ken Turner, Chief Executive of Sceptre, said:

"This is an important strategic alliance for Sceptre with the market leader in the digital arena. The marketplace is beginning to evolve more quickly and our tie up with Gauselmann and Blueprint positions Sceptre at the forefront of this technology-led area at an exciting time for the industry."

Jurgen Stuhmeyer, Member of the board for Sales of Gauselmann group, said:

"With Sceptre's market presence, our hardware, and content from Blueprint, we believe that we can drive the progression of digital product in the UK. For some time we have been seeking the ideal partner and believe that with Sceptre we have created the right combination to lead and develop the undoubted digital opportunity in the UK pub market."

About Sceptre Leisure Plc

Sceptre Leisure is one of the two largest operators of amusement, gaming and leisure equipment in the UK operating 22,000 machines from a nationwide network of distribution and service centres.

About the Gauselmann group

Headquartered in Germany, Gauselmann is one of the leading companies in the gaming industry with more than 6,000 employees and a business volume of Euro 1.5 billion (2010).

The smiling Merkur sun is the well-known logo of the family-owned group of companies.

About Blueprint Gaming

Blueprint is a leading game developer whose partners include major National and International operators across AGC, Bingo, LBO, VLT and online such as Inspired Gaming, William Hill, Rank group, Gala Coral, Ladbrokes, Sky Vegas and Praesepe.

13 December 2011

Enquiries:

 
Sceptre Leisure plc 
 Ken Turner 
 Mark White              +44 (0) 1772 694242 
Panmure Gordon (NOMAD) 
 Andrew Burnett 
 Adam Pollock            +44 (0) 20 7459 3600 
College Hill 
 Matthew Smallwood 
 Jamie Ramsay            +44 (0) 20 7457 2020 
 

This information is provided by RNS

The company news service from the London Stock Exchange

END

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