Phorm Corporation Limited Phorm Enables Hover Rate with Insomnis Media
December 03 2015 - 6:00AM
RNS Non-Regulatory
TIDMPHRM
Phorm Corporation Limited
03 December 2015
3 December 2015
Phorm Corporation Limited
("Phorm" or the "Company")
Hover Rate enabled with INSOMNIS Media Limited
Phorm (AIM: PHRM), a leading advertising-technology company and
first party data platform provider, is pleased to announce that,
further to its existing partnership agreement with INSOMNIS Media
Limited ("INSOMNIS"), the Company has developed, in partnership
with INSOMNIS, a new service called 'Hover Rate', a technology,
which provides advertisers with data regarding how many internet
users have hovered their cursor over, but not clicked on, their
display advertisements, alongside the normal 'click through'
data.
The launch of the Hover Rate feature is part of Phorm's
continuous development of its first party data platform technology
with INSOMNIS, seeking to provide new and innovative products of
value to advertisers.
This platform technology provides data on both the creative
execution effectiveness and the relative effectiveness of
advertisement placement size and position and therefore allows
marketers to make more informed decisions about audience targeting
and the planning of their next display campaigns.
The Hover Rate feature provides advertisers with further clarity
regarding which advertisement positions and sizes are most
effective. In a recent campaign that INSOMNIS ran on Phorm's
platform, whilst the advertisement itself delivered a click through
rate of 0.41 per cent., the 'hover rate' was close to 10 per cent.
which yielded rich behavioural data for the advertiser
concerned.
CEO of INSOMNIS, Mr Mike Moran, commented:
"Whilst the ability to identify where a web user hovers on a
webpage isn't new, the application of a Hover Rate to a display
advertisement is a new feature and unique to the UK market and an
exciting new development for advertisers running display campaigns.
It will enable our clients to make decisions about advert
creativity and placement and provides a rich data source for
channel refinement and future targeting."
Phorm's CEO, Timothy Smith, commented:
"We are delighted to be announcing this exciting new feature on
our technology platform today. Working closely with INSOMNIS we are
seeking to constantly enhance our offering to advertisers, thereby
assisting them to drive their advertising insights, performance and
efficiency."
-Ends-
For Phorm information please contact:
Phorm Corporation Limited +44 (0)20 3397 6001
Timothy Smith (Chief Executive Officer)
Mirabaud Securities LLP (Broker) +44 (0)20 7321 2508
Jason Woollard
Peter Krens
Strand Hanson Limited (Nominated Adviser) +44 (0)20 7409 3494
James Harris
Matthew Chandler
James Dance
About Phorm
Phorm (AIM: PHRM) is a leading advertising-technology and first
party data platform provider that enables brands and publishers to
address online users with personalised content and advertising.
Phorm's innovative platform delivers a more interesting online
experience for the user and addressable campaign results for
marketers. For more information, please visit: www.phorm.com
For Insomnis Media information please contact:
BrandMee +44 (0)7454 222611
Marie Ellis
About Insomnis Media
INSOMNIS is a digital media business specialising in behavioural
targeting and driving campaign performance.
We use market-leading technology, which learns about our
advertiser's audience, both prior to and during a campaign, which
allows us to continuously improve performance by modifying
CPCs/CPMs to maximise efficiency and programmatic/RTB win rates.
For more information, please visit us at www.insomnis-media.com
This information is provided by RNS
The company news service from the London Stock Exchange
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