Interim Results
             



18 December 2007
MKM.L
                            MKM GROUP PLC
                   ("the Group" or "the Company")

       Interim Results for the six months to 30 September 2007

                             Highlights


  * Group substantially enlarged through the acquisitions of Leapfrog
    and Promodus

  * Management team strengthened as vendors of Leapfrog join the
    Board and acquire significant shareholdings in the Group

  * Good progress with integration - confirms validity of acquisition
    strategy

  * International expansion continues with winning of new business
    and opening of Singapore office

  * Pro-forma first half sales for the combined business were �5.58m
    (2006: �5.12m). These were triple the sales of the continuing
    business in the first half of 2006 of �1.76m

  * Pro-forma first half profit before tax for the combined business
    was �0.84m (2006: �1.38m). This was almost triple the profit of
    the continuing business in the first half of 2006 of �0.29m

  * Currently in negotiations for a number of major contracts - Board
    views outlook positively


Commenting, Executive Chairman, Andrew Johnson said

"I am delighted to announce our first set of figures since the
acquisitions of the Leapfrog and Promodus businesses. These two
acquisitions have totally changed the shape of the Group and I am
pleased to say that the figures confirm the validity of the strategy
stated at the time. Today, the Group is three times the size it was
this time last year and we have a much stronger international
platform on which to build.

One of our key objectives is securing long-term loyalty accounts and
we are currently working on a number of major bids. As always, it is
difficult to predict with certainty the timing of the successful
closure of such bids but we remain optimistic that we will close a
number of these during the final quarter of our current financial
year.

The integration of the two businesses is proceeding according to plan
and the Board views prospects for the enlarged Group positively.  I
look forward to updating shareholders at the full year."


Enquiries:

MKM Group plc                  Andrew Johnson, Executive  T:  0161
                               Chairman                   877 1112
(www.mkmgroupplc.com)          Matthew Toynton, Finance
                               Director

WH Ireland Limited             David Youngman             T: 0161 832
                                                          2174

Biddicks                       Katie Tzouliadis           T: 020 7448
                                                          1000



CHAIRMAN'S STATEMENT

Overview

I am pleased to announce interim results for the six months to 30
September 2007 and update you on the considerable progress we have
made.

Given the very considerable change in the shape of the Group
following our acquisitions we have published a set of pro-forma
results in addition to the statutory figures. It is important that
you read both sets of figures in order get a good understanding of
the Group as it is currently configured.

In August 2007, we completed the acquisition of The Leapfrog Group
("Leapfrog"), based in Australia and New Zealand, thereby creating a
substantial international loyalty and sales promotion company.
Leapfrog's founders joined the Board and now have substantial
shareholdings in the Group. The enlarged Board is working well on the
integration of the companies and the further development of the
strategy.

In October 2007, we made a second acquisition, Promodus, the London
based marketing and communications consultancy. The consideration for
the acquisition was again a combination of cash and shares with
Promodus' management electing to join the Group in order to take an
active part in developing the UK business. The addition of Promodus
also significantly broadens the range of services we can offer our
clients.

Results

This statement includes both statutory and pro-forma figures for the
first half of the year. The statutory figures include the figures for
Leapfrog from 29 August 2007, the date of acquisition. The pro-forma
figures include the results for the continuing business of MKM in the
UK, Leapfrog and Promodus as though all three businesses had been
owned by the Group throughout the period.

a) Statutory basis

On a statutory basis Group revenue for the first half was �2.54m
(2006: �1.76m). This included �0.71m of Leapfrog revenue and thus on
a like-for-like basis, the continuing Group business generated
increased revenues of �1.83m (2006: �1.76m).

On a statutory basis Group profit before tax was �318,000 (2006:
�293,000). This included �122,000 of Leapfrog profit and thus on a
like-for-like basis, the continuing Group business generated profit
before tax of �196,000 (2006: �293,000). This fall in the profit for
the continuing business mainly resulted from a reduction in the gross
margin to 59% (2006: 68%). The gross margin achieved in the first
half was in line with expectations and we believe will be sustained
going forwards.

On a statutory basis the diluted earnings per share were 0.4p (2006:
0.6p). This reduction was primarily due to a change in the Group's
tax position. The previous year benefited from utilising brought
forward losses.

At the time of the Leapfrog acquisition in August, the Group
undertook a placing to raise �0.5m before expenses. These proceeds
were used to contribute towards the funding of the cash element of
the consideration payable and to provide additional working capital
for the enlarged Group. At the period end, net cash stood at �0.8m
(2006: �1.8m).

b) Pro-forma basis

On a pro-forma basis Group revenue for the first half was �5.58m
(2006: �5.12m). This increase of 9% was mainly driven by growth in
the Leapfrog business. The pro-forma revenue of �5.58m was more than
three times the revenue of �1.76m achieved by the continuing Group
businesses last year.

On a pro-forma basis profit before tax for the first half of the year
was �840,000 (2006: �1.37m). This reduced profit mainly resulted from
a fall in the gross margin from 71% last year to 57%. In addition to
the fall in the UK mentioned above, the Australian gross margin was
also down compared with the previous year when the business benefited
from a substantial, one-off, high margin campaign. The pro-forma
gross margin of 57% was in line with our expectations at the time of
the acquisition and at a level that we believe is sustainable going
forwards.

The pro-forma profit of �840,000 was almost three times the profit of
�293,000 achieved by the continuing Group business last year.

Dividend

No interim dividend is being proposed (2006: - �nil).

Review of Business

Leapfrog operates in the same sector as our existing business, MKM
Concepts, providing long-term reward and loyalty programmes as well
as tactical sales promotion campaigns to major branded companies in
Australasia and the Asia Pacific region.  We identified synergies
prior to acquiring the business and I am pleased to report that , we
are now seeing the anticipated benefits beginning to come through.
The sales teams in Australia and the UK are working well together and
are building a centralised database in order to maximise
cross-selling opportunities.

During the period, both management teams have placed considerable
emphasis on the development of longer term client relationships with
the objective of creating improved revenue visibility for the Group.

One of the main benefits of the Leapfrog acquisition was the
opportunity it created to expand into new international markets.
Leapfrog had a proven track record of international expansion, having
established a sales operation in New Zealand in 2005. International
expansion is progressing well. The Group won new business with
Lufthansa, the second largest airline in Europe and Lenovo, the
international technology company, in Singapore and following these
wins, we opened a new office in Singapore in November.

Board and Management Changes

Following the acquisition of Leapfrog and Promodus, the Board and
senior management team have been substantially strengthened with a
number of new appointments.  At the end of August, Brian Smillie and
Richard Tenser, the co-founders of Leapfrog, joined the Board as
International Managing Director and International Development
Director respectively.

In early October 2007, Mark Koch, the founder of MKM, assumed the
position of Deputy Chairman, taking responsibility for global
business development, major client relationships and product
innovation within the Group.  At the same time, Simon Ward, the
founder of Promodus, joined the Group's executive committee and
assumed responsibility for the UK business, becoming Managing
Director of MKM Concepts Limited.

Outlook

We are very pleased with the progress we have made during the period
and since completing both our acquisitions. We have established a
stronger base and are working hard to integrate our acquisitions and
maximise the benefits for the enlarged Group.

We are focused on securing long-term loyalty accounts and are
currently working on a number of major bids. As always, it is
difficult to predict with certainty the timing of the successful
closure of such bids but we remain optimistic that we will close a
number of these during the final quarter of our current financial
year.

We continue to seek further acquisitions which will assist in
achieving our ambition to become a substantial and broadly based
marketing services group. The Board views prospects for the enlarged
Group positively and I look forward to updating shareholders at the
full year.

Andrew Johnson
Executive Chairman


MKM GROUP PLC

Consolidated income statement for the  six months ended 30  September
2007

                                  Unaudited      Unaudited    Audited
                             six mths ended six mths ended year ended
                               30 Sept 2007   30 Sept 2006   31 March
                                      �'000          �'000       2007
                                                                �'000

Revenue                               2,540          1,760      3,888

Cost of sales                       (1,056)          (568)    (1,411)

GROSS PROFIT                          1,484          1,192      2,477

Administrative expenses             (1,199)          (912)    (2,073)

PROFIT FROM OPERATIONS                  285            280        404

Finance expense                         (1)              -        (1)
Finance income                           34             13         53

PROFIT BEFORE TAXATION                  318            293        456

Income tax (charge)/credit             (95)              -        124

PROFIT FOR THE PERIOD                   223            293        580


Attributable to the equity              223            293        580
holders of the parent

Basic earnings per share                0.5            0.7        1.3
(pence)

Diluted earnings per share              0.4            0.6        1.1
(pence)



MKM GROUP PLC

Consolidated statement of changes in equity for the six months ended
30 September 2007

                                                          Share
                                Share   Share Shares to  Option Retained
                              capital Premium be issued Reserve earnings Total
                                �'000   �'000     �'000   �'000    �'000 �'000

Balance as at 1 April 2007        218   2,205         -     112    (107) 2,428

Changes in equity for six
months
ended 30 Sept 2007
    Net income recognised                                    10             10
    directly in equity
    Net profit for the period                                        223   223
Total recognised income and         -       -         -      10      223   233
expense for the period

Issue of equity shares            133   1,942                            2,075
Shares to be issued as                              840                    840
deferred
consideration

Balance as at 30 September        351   4,147       840     122      116 5,576
2007



MKM GROUP PLC

Consolidated statement of changes in equity for the six months ended
30 September 2006


                                          Shares   Share
                            Share   Share  to be  Option Retained
                          capital Premium issued Reserve earnings Total
                            �'000   �'000  �'000   �'000    �'000 �'000

Balance as at 1 April         218   2,205      0      31    (687) 1,767
2006

Changes in equity for six
months ended 30 Sept 2006
    Net income recognised       -       -             15        -    15
    directly in equity
    Net loss  for the           -       -      -       -      293   293
period
Total recognised income         -       -      -      15      293   308
and expense for the
period

Balance as at 30              218   2,205      -      46    (394) 2,075
September 2006


MKM GROUP PLC

Consolidated balance sheet at 30 September 2007

                                 Unaudited    Unaudited       Audited
                              30 Sept 2007 30 Sept 2006 31 March 2007
                                     �'000        �'000         �'000

NON-CURRENT ASSETS
Property, plant & equipment            540          244           277
Intangibles                          7,209          823           703
Deferred tax assets                    339                        178
                                     8,088        1,067         1,158
CURRENT ASSETS
Inventories                             20            1            10
Trade and other receivables          2,354          523           796
Cash and cash equivalents              792        1,751         1,906
                                     3,166        2,275         2,712
CURRENT LIABILITIES
Trade and other payables           (3,778)      (1,235)       (1,437)
Provisions                               -         (32)           (5)
Deferred Consideration             (1,200)            -             -
Loan Stock                           (700)            -             -
                                   (5,678)      (1,267)       (1,442)

NET ASSETS                           5,576        2,075         2,428

CAPITAL AND RESERVES
ATTRIBUTABLE
TO THE EQUITY HOLDERS OF THE
COMPANY
Share Capital                          351          218           218
Share Premium                        2,647        2,205         2,205
Merger Reserve                       1,500            -             -
Shares to be issued                    840            -             -
Share Option Reserve                   122           45           112
Retained earnings                      116        (393)         (107)

TOTAL EQUITY                         5,576        2,075         2,428



MKM GROUP PLC

Consolidated  cash  flow  statement  for  the  six  months  ended  30
September 2007

                                                Unaudited Unaudited Unaudited
                                                      Six       Six      Year
                                                   months    months     ended
                                                    ended     ended  31 March
                                                  30 Sept   30 Sept      2007
                                                     2007      2006
                                                    �'000     �'000     �'000
CASHFLOWS FROM OPERATING
ACTIVITIES
  Profit before taxation                              318       293       456
  Adjustments for
    Interest receivable                              (34)      (13)      (53)
    Depreciation                                       50        41        80
    Interest expense                                    1         -         1
    Share option charge                                10        15        30
                                                      345       336       514

  (Increase) in inventories                             -         -       (9)
  (Increase)/decrease in trade receivables          (246)     (264)     (537)
  (Decrease)/increase in trade payables             (510)      (30)       278
  (Decrease)/increase in provisions                   (5)        15      (16)
                                                    (761)     (279)     (284)

  Interest paid                                       (1)         -       (1)

Net cash generated (used in)/from operations        (417)        57       229

CASHFLOWS FROM INVESTING
ACTIVITIES
  Purchase of non-current assets                               (12)      (72)
  Acquisition of Share Capital in new companies   (1,250)
  Costs associated with acquisition                 (152)
  Cash within acquired Company                        196
  Interest receivable                                  34        13        53
Net cash from investing activities                (1,172)         1      (19)

CASHFLOWS FROM FINANCING
ACTIVITIES
  Issue of ordinary share capital                     475         -         -
Net cash generated from financing activities          475         -         -


Net (decrease)/increase in cash and cash          (1,114)        58       210
equivalents
Cash and cash equivalents at the beginning of       1,906     1,693     1,696
the
period

Cash and cash equivalents at the end of the           792     1,751     1,906
period


MKM GROUP PLC

Notes forming Part of the  Financial Statements for Six months  ended
30 September 2007

1. Accounting Policies

The Interim results for the six months ended 30 September 2007, which
are neither audited nor reviewed  pursuant to guidance issued by  the
Auditing  Practices  Board,  have  been  prepared  on  the  basis  of
accounting policies consistent  with IFRS which  has been adopted  in
the statutory financial statements for  the year ended 31 March  2007
and will be used  within the statutory  financial statements for  the
year ended 31 March 2008.

During the period to 30 September 2007, the company has completed the
acquisition of Leisure  World Pty  Ltd (The Leapfrog  Group). At  the
date of circulation of  these interim results,  a full evaluation  of
the intangible assets purchased within  the acquisition has not  been
completed and as such no details of these assets are provided at this
time.

2. Basis of preparation

The comparatives for the  full year ended 31  March 2007 are not  the
Company's full  statutory  accounts for  that  year. A  copy  of  the
statutory accounts for that year has been delivered to the  Registrar
of Companies. The auditors' report on those accounts was unqualified,
did not included references to any matters to which the auditors drew
attention by way of emphasis without qualifying their report and  did
not contain a statement  under section 237  (2)-(3) of the  Companies
Act 1985.

3. Turnover

Turnover is  wholly attributable  to the  principal activity  of  the
group and arises in the following geographical split:

                           Unaudited      Unaudited       Audited
                      six mths ended six mths ended    year ended
                        30 Sept 2007   30 Sept 2006 31 March 2007
                               �'000          �'000         �'000

United Kingdom                 1,834          1,760         3,888
Australia/New Zealand            706              -             -
Total                          2,540          1,760         3,888


4.  Taxation

The tax charge for the period  is based on the anticipated  effective
rate of tax for the year ended 31 March 2008.

5. Earnings per share

The basic earnings  per share  has been calculated  using the  profit
after tax, divided by the weighted average number of shares in  issue
of 48,188,990 (31 March 2007 and 30 Sept 2006: 43,744,545).

Diluted earnings per share is calculated by adjusting the earnings by
adding back the charge for FRS 20 Share based payments and  adjusting
the weighted average number of shares  in issue on the assumption  of
conversion of all the potentially dilutive ordinary shares which  are
share options  granted where  the  exercise price  is less  than  the
average price of the Company's ordinary shares during the period. The
weighted average  number of  potentially  dilutive share  options  is
8,734,848 (31 March 2007 - 7,864,881; 30 September 2006 - 6,958,281)
A further  adjustment  has been  made  for the  potentially  dilutive
effect of the deferred consideration shares to be paid to the vendors
of The  Leapfrog  Group  upon  satisfaction  of  certain  performance
criteria in  the year  ended 31  March 2008.   The  weighted  average
number of deferred consideration shares  is 1,333,333 (31 March  2007
and 30 Sept 2006: nil).

6. Acquisition Accounting

On 29  August 2007  the  group acquired  100%  of the  voting  equity
instruments of Leisure World Pty Ltd (The Leapfrog Group), a  company
whose principal activity  is Loyalty  and Sales  Promotions based  in
Australia and New Zealand.

                                             �'000              �'000
Fair value of assets and liabilities
acquired
Property, plant and equipment                  313
Deferred tax asset                             219
Inventories                                     10
Trade and other receivables                  1,312
Cash and Cash equivalents                      196
Trade and Other payables                   (2,518)
Net liabilities on acquisition                                  (468)

Consideration paid
Initial cash Consideration                   1,250
Initial Loan Stock                             700
Initial 20 Million ordinary shares           1,600
Deferred Cash Consideration                  1,200
Deferred 8 Million ordinary shares             840
Costs of acquisition                           448
Total Consideration                                             6,038

Goodwill                                                        6,506



The fair  value of  the shares  issued as  Initial consideration  was
determined by reference to their  quoted market price of 8p/share  at
the date of acquisition.

The deferred consideration payable is dependent on profits  generated
by Leisure World Pty Ltd over the 1 year period up to 31 March 2008.
The amount  included above  represents  the directors'  current  best
estimate of the  amount payable and  the fair value  of the  deferred
consideration shares was determined by reference to the market  price
of 10.5p/share as at the interim  balance sheet date of 30  September
2007.

Since the acquisition  date, Leisure  World Pty  Ltd has  contributed
�85,000 after tax to group profit. Pro-forma financials are  included
that present  Group profit  and turnover  as if  the acquisition  had
occurred on 1 April 2007.

Prior to  completing  a full  valuation  of the  acquired  Intangible
assets this Interim statement has been drawn up on the basis that  we
will be recognising goodwill.

The fair values of derivatives,  receivables, payables and bank  loan
are the same as  the IFRS carrying amounts  immediately prior to  the
acquisition.  The  IFRS carrying amount  of identifiable  intangibles
immediately prior  to  acquisition  would  have been  zero.    It  is
impracticable to determine  the IFRS  carrying amounts  of the  other
assets and liabilities of Leisure World Pty Ltd immediately prior  to
acquisition as the company did not prepare its accounts in accordance
with IFRS.

7. Events after the balance sheet date

On 10 October  2007 the Group  acquired the entire  share capital  of
Promodus Limited,  the  London  based  marketing  and  communications
consultancy for a total consideration of up to �650,000 consisting of
a combination of cash and  shares. Pro-forma financials are  included
that present  Group profit  and turnover  as if  the acquisition  had
occurred on 1 April 2007.


MKM GROUP PLC

Pro-forma Consolidated income statement for  the six months ended  30
September 2007


                               Unaudited      Unaudited     Unaudited
                               Pro-forma      Pro-forma     Pro-forma
                          six mths ended six mths ended    Year ended
                            30 Sept 2007   30 Sept 2006 31 March 2007
                                   �'000          �'000         �'000

Revenue                            5,577          5,118        10,393

Cost of sales                    (2,412)        (1,495)       (3,502)

GROSS PROFIT                       3,165          3,623         6,891

Administrative expenses          (2,346)        (2,293)       (5,127)

PROFIT FROM OPERATIONS               819          1,330         1,764

Finance expense                        -              -           (1)
Finance income                        21             47            67

PROFIT BEFORE TAXATION               840          1,377         1,830

Income (charge)                    (252)          (261)         (288)

PROFIT FOR THE PERIOD                588          1,116         1,542


Attributable to the                  588          1,116         1,542
equity holders of the
parent

Basic earnings per share             0.8            1.5           2.1
(pence)

Diluted earnings per                 0.6            1.2           1.7
share (pence)



Notes to the Pro-Forma Income statement  for the six months ended  30
September 2007

1. Basis of preparation

The Interim results for  the years ended 30  September 2007 and  2006
and the Full year ended 31 March 2007 have been presented above on  a
pro-forma  basis  that   reflects  the  Group   results  as  if   the
acquisitions completed on 29 August 2007 (The Leapfrog group) and  10
October 2007 (Promodus Ltd) had been completed prior to the 31  March
2007. This information is  presented to facilitate understanding  and
it does  not reflect  the actual  earnings position  attributable  to
shareholders for the period.

On 29 August  2007 the  Group acquired  the entire  share capital  of
Leisure  World  Pty   Ltd  (The  Leapfrog   Group)  for  an   initial
consideration of  �3.55m  consisting of  a  combination of  cash  and
shares.  A  further  deferred  consideration  of  up  to  �5m  in   a
combination of cash or shares  will be payable dependent on  Leapfrog
achieving certain financial performance criteria.

On 10 October  2007 the Group  acquired the entire  share capital  of
Promodus Limited for an initial consideration of �400,000  consisting
of a combination of cash and shares. A further deferred consideration
of up to �250,000 in either cash or shares will be payable  dependent
on Promodus achieving certain financial performance criteria.

MKM GROUP PLC

Notes to Pro-forma Consolidated income  statement for the six  months
ended 30 September 2007

2. Segmental Reporting


                               Unaudited      Unaudited     Unaudited
                               Pro-forma      Pro-forma     Pro-forma
                          six mths ended six mths ended    Year ended
                            30 Sept 2007   30 Sept 2006 31 March 2007
                                   �'000          �'000         �'000

Revenue
UK Sales Promotions                1,834          1,760         3,888
Australia Sales                    3,327          2,835         5,530
Promotions
Promodus                             416            523           975
Total                              5,577          5,118        10,393

Gross Profit
UK Sales Promotions                1,090          1,192         2,477
Australia Sales                    1,706          2,069         3,702
Promotions
Promodus                             369            362           713
Total                              3,165          3,623         6,891

Profit before Tax
UK Sales Promotions                  368            441           764
Australia Sales                      578          1,048         1,340
Promotions
Promodus                              65             35            35
Head Office Costs                  (172)          (148)         (308)
Total                                840          1,377         1,830

- ---END OF MESSAGE---





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