BOTHELL,
Wash., Jan. 18, 2023 /PRNewswire/ -- Strix
Group plc, the global leader in the design, manufacture, and supply
of kettle safety controls as well as water filtration
products, is expanding its foothold in the U.S. with the
introduction of a new product collection focused on its mission to
'Innovate Safety and Design for a sustainable future'.
STRIX, THE GLOBAL TECH LEADER ENTERS US
MARKET WITH AQUA OPTIMA AND BEST IN CLASS PARTNERS
Harry Kyriacou, Chief Commercial
Officer, made the announcement. "We are excited to announce the
expansion of our consumer goods group into the American market.
We've partnered with best-in-class partners, including over 25
local sales experts, and backed by the exceptional operational
support provided by the Englewood Marketing Group, we expect our
technologies to be in the hands of consumers across the country in
2023."
With a history of excellence and continuous growth and ambition
for further development, Strix is deploying its world class
technology into simple sustainable solutions in the U.S. The
expansion will unveil a number of products under its Aqua
Optima brand, highlighting cost effective water solutions.
Strix is a British company whose journey dates back to the
1950s, developing temperature control flight suits for RAF pilots.
Today its technology is used in an estimated 70% of electric
Kettles in the USA.
Its range of heating and filtration technologies are efficient
and eco-friendly, most notably the Strix True Boil™
technology that allows consumers to save money by filtering and
heating only the water they need on demand, with accurate
temperatures. Consumer awareness of water contamination issues and
the impact of single-use plastics continues to grow at a rapid
rate.
In line with these trends, the group will unveil their range of
Perfect Pour™ filtered water pitchers / dispensers, an
SCAA certified coffee / hot drinks machine, and more, that all
feature the same award-winning technology and water filters that
compete against the leading brands by offering convenient solutions
with more value.
"It's the perfect combination of macro trends and award-winning
technology." Said Justin Howard,
Director of Americas and Commercial Strategy. "As US consumers
continue adopting tea as a healthy alternative, their awareness of
water contamination grows, and they acknowledge their impact on the
environment. Throughout the year Strix will unveil new innovations
that continue to offer water solutions and alternatives to
single-use plastics. The company has been delivering water
expertise for over 20 years to ensure that everyone can access
faster and more sustainable ways to enjoy better, healthier
water."
You can find "Powered by Strix" on display by major brands in
the USA.
About Strix Group PLC:
Aqua Optima is a water filtration technology and appliance
brand, and is part of Strix Group, which prides itself on
innovating safety and design for a sustainable future. Established
in 1982 and headquartered in the first UNESCO biosphere on the
Isle of Man, Strix Group develops
award winning technologies that power leading brands to deliver
unrivalled safety and helps reduce energy consumption, single-use
plastics and water contamination around the world.
Strix trades on the AIM Market of the London Stock Exchange
(AIM: KETL).
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SOURCE Strix Group