CVL Conival

RNS Number:8184M
Conival plc
30 January 2008



Emabargoed for release 07.00



30 January 2008



                                  Conival Plc



                          ("Conival" or "the Company")



                            New brand launch update



Conival (AIM: CVL), the specialist branded food and beverage company, is pleased
to announce the  launch of  its new brand Glorious!, a range of fresh chilled
soups, approved  by Marco Pierre White.



Glorious! is being launched exclusively to all 375 Morrisons stores from today
at a retail price of �1.99 for 600g, which  compares favourably with the price
of the market leader, New Covent Garden Soup, priced at �1.99.



Conival Plc has collaborated with Morrisons as they have demonstrated
exceptional support of the brand and a keen focus on developing their fresh
chilled range. They are  supporting the brand  with an introductory trial price
of �1.49 and prominent gondola end  positioning for four weeks from launch.



Glorious! soups will initially be launched in  four recipes;



*                Vine ripened tomato and balsamic

*                Wild mushroom and cream

*                Spicy Cuban beef and tomato

*                Chicken, courgette and orzo pasta



Marco Pierre White was the first Briton to be awarded three Michelin stars and
in September 2007 appeared as Head Chef on ITV's Hells Kitchen, raising his
profile. Marco is scheduled to appear on further ITV programmes during 2008.





Jeremy Schwartz, CEO of Conival, said "I am pleased that Conival's strategy to
utilise its portfolio of celebrity chefs is achieved with the launch of
Glorious!  supported by Marco Pierre White's growing popularity following Hell's
Kitchen.  The range of fresh chilled soups enters a market predicted by TNS
(Taylor Nelson Sofres)  to grow 10% this year as consumers continue to seek
fresh foods."









Enquiries:

Conival plc                       0870 389 6999

Jeremy Schwartz, Chief Executive

W.H. Ireland                      0121 265 6333

Tim Cofman/Nicola Rayner




                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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