STOCKHOLM, Nov. 6, 2019 /PRNewswire/ -- Following the
success of the true wireless headphones Stockholm which remains one of the fundamental
products in the Urbanista product portfolio, Urbanista has this
fall launched two additional true wireless headphones -
Paris and Athens - as well as two true wireless speakers
- Sydney and Brisbane - all addressing the true wireless
opportunity, the fast growing market segment of the global audio
industry.
During the year Urbanista has entered into several important
collaborations, for example, launching a limited edition headphones
together with the Non-Violence Project, taking a stand for
peace, locally and globally. The Projects' aim is about showing the
next generation that conflicts can be solved without violence and
that we can all make a difference. Furthermore, Urbanista is one of
the main sponsors of the benefit concert organized by the Tim
Bergling Foundation in memory of the artist Avicii, as well as
sponsoring the foundation itself through direct donation and also
sharing a proportion of sales with the foundation. The
sold-out concert on December 5, 2019,
is intended to draw attention to mental illness and suicide risks,
with artists such as David Guetta,
Rita Ora and Kygo performing.
"Urbanista is both evolving and growing as a brand. We are
experiencing significant growth in revenues this year and we have a
very solid product portfolio, which gives us high hopes for a very
strong ending of 2019. Even more exciting is the fact the brand has
matured and have a solid product roadmap moving forward.
Collaborations such as the contribution to the Tim Bergling
Foundation both through sponsoring the benefit concert and through
donating part of the Urbanista sales is a great way for us to share
some of the success for a very important and worthy cause. We see
the progress for Urbanista across all markets and have very
positive market share growth data in important markets such as
Scandinavia, UK, Germany and
recently in the US" says Gudmundur
Palmason, CEO STRAX.
For further information please contact Gudmundur Palmason, CEO, STRAX
AB, +46 8 545 017 50.
About Urbanista
Urbanista make audio products rooted in Scandinavian design. Our
products are inspired by cities, freedom and with the urban
lifestyle in mind. We design for life in motion and dedicate our
products to urban people, no matter where they call home. Urbanista
is available online as well as in 20, 000 stores and 80 countries
around the world. For more information visit www.urbanista.com
About STRAX
STRAX is a market-leading global company specializing in mobile
accessories. STRAX has built a House of Brands to complement its
value-added customer specific solutions and services. STRAX House
of Brands includes proprietary brands: XQISIT, Urbanista, THOR,
CLCKR and licensed brands: adidas and bugatti.
In addition, STRAX represents over 40 major mobile accessory
brands. STRAX sells into all key channels ranging from telecom
operators, mass merchants and consumer electronics to lifestyle
retailers and direct to consumers online. STRAX was founded in
Miami and Hong Kong in 1995 and has since grown across
the world. Today, STRAX has over 190 employees in 13 countries with
its operational HQ and logistics center based in Germany. STRAX is listed on the Nasdaq
Stockholm Stock Exchange.
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SOURCE Strax