Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced a milestone retail order with highly influential East Los Angeles-based shop One Stop Culture, marking the Company�s first success in its program to address revenue opportunities in the increasingly valuable Latino consumer marketplace. Hispanics are the fastest-growing ethnic and culture consumer demographic in the United States, and have been the focus of sharply expanded marketing efforts by the nation�s largest companies. Sub-Urban recently expanded its program to aggressively approach the Latino market; the retail order by One Stop Culture for Sub-Urban�s Mash Culture Lab� line represents the Company�s first major success to address the dedicated Latino marketplace. The Company hired apparel industry veteran Matt Ramirez, founder of premium Latino fashion company Touch Clothing, to spearhead its move into the Latino market. �The Latino consumer segment is a leading force in the evolution of the urban and youth market that Sub-Urban targets, as well as the fastest-growing consumer and population group in the U.S.,� said Mr. Ramirez, West Coast Director of Sales and Latino Marketing for Sub-Urban Brands. �The One Stop Culture order is an important milestone for Sub-Urban.� One Stop Culture has placed an initial retail order for Sub-Urban�s Mash Culture Lab� brand of apparel, inspired by the latest trends in urban streetwear and popular music and skate culture. �The revenue and sales opportunities in the Hispanic segment of the U.S. population are enormous,� said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. �Addressing this market is an important component of Sub-Urban�s multi-brand and multi-cultural business mission, and we�re extremely excited by this success with One Stop Culture, one of the leading pacemakers in the Hispanic urban fashion market.� �This order is another major validation of our business strategy as we continue to see the success of our aggressive marketing and select vendor relationships,� Mr. Shortal added. �We believe this is another step closer to achieving brand recognition with today�s most influential consumers." As the newest brand in the Sub-Urban portfolio, Mash Culture Lab� retains the cutting-edge design and appeal of Sub-Urban's WHITEBOY� brand including the signature rooster logo, yet targets an even broader market share. The brand concept represents today's most significant cultural youth movement, derived from a multitude of technological innovations that allow today's youth to combine previously disparate cultural movements like Hip Hop and Rock to create unique sounds, videos, automobiles and even customized clothing. Sub-Urban primarily targets the demographic of 13 to 29-year-old consumers, comprising an estimated 40 million-plus consumers in the U.S. alone. Sub-Urban is committed to generating high-volume sales by addressing this multibillion-dollar youth market with hip styles inspired by urban and music culture. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY� for Men, WHITEBOY� Girl, Mash Culture Lab�, BLACK JESUS� streetwear apparel and PYT� styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and www.getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release. Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced a milestone retail order with highly influential East Los Angeles-based shop One Stop Culture, marking the Company's first success in its program to address revenue opportunities in the increasingly valuable Latino consumer marketplace. Hispanics are the fastest-growing ethnic and culture consumer demographic in the United States, and have been the focus of sharply expanded marketing efforts by the nation's largest companies. Sub-Urban recently expanded its program to aggressively approach the Latino market; the retail order by One Stop Culture for Sub-Urban's Mash Culture Lab(TM) line represents the Company's first major success to address the dedicated Latino marketplace. The Company hired apparel industry veteran Matt Ramirez, founder of premium Latino fashion company Touch Clothing, to spearhead its move into the Latino market. "The Latino consumer segment is a leading force in the evolution of the urban and youth market that Sub-Urban targets, as well as the fastest-growing consumer and population group in the U.S.," said Mr. Ramirez, West Coast Director of Sales and Latino Marketing for Sub-Urban Brands. "The One Stop Culture order is an important milestone for Sub-Urban." One Stop Culture has placed an initial retail order for Sub-Urban's Mash Culture Lab(TM) brand of apparel, inspired by the latest trends in urban streetwear and popular music and skate culture. "The revenue and sales opportunities in the Hispanic segment of the U.S. population are enormous," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "Addressing this market is an important component of Sub-Urban's multi-brand and multi-cultural business mission, and we're extremely excited by this success with One Stop Culture, one of the leading pacemakers in the Hispanic urban fashion market." "This order is another major validation of our business strategy as we continue to see the success of our aggressive marketing and select vendor relationships," Mr. Shortal added. "We believe this is another step closer to achieving brand recognition with today's most influential consumers." As the newest brand in the Sub-Urban portfolio, Mash Culture Lab(TM) retains the cutting-edge design and appeal of Sub-Urban's WHITEBOY(R) brand including the signature rooster logo, yet targets an even broader market share. The brand concept represents today's most significant cultural youth movement, derived from a multitude of technological innovations that allow today's youth to combine previously disparate cultural movements like Hip Hop and Rock to create unique sounds, videos, automobiles and even customized clothing. Sub-Urban primarily targets the demographic of 13 to 29-year-old consumers, comprising an estimated 40 million-plus consumers in the U.S. alone. Sub-Urban is committed to generating high-volume sales by addressing this multibillion-dollar youth market with hip styles inspired by urban and music culture. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear apparel and PYT(TM) styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and www.getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
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