Be Active Holdings Announces First Quarter 2015 Results
May 15 2015 - 9:30AM
Access Wire
Jala Greek Frozen Yogurt Sandwiches Are Selling
Through Better Than Expected
NEW YORK, NY / ACCESSWIRE / May 15, 2015 / Be
Active Holdings, Inc. (PINKSHEETS: JALA), a manufacturer and
marketer of Greek frozen yogurt under the Jala brand, today
announced its operating and financial results for the first quarter
ended March 31, 2015.
Jala is currently available in approximately 1,000 retail
stores, concentrated in the New York tri-state area. Gross revenue
for the first quarter ended March 31, 2015 was $54,756. During the
first quarter ended March 31, 2015, the Company paid $75,000 in
slotting fees, which then netted against gross sales, giving it
negative net sales. First quarter revenue represents initial
distribution of product placed in retailers during the fourth
quarter of 2014. These are normal course sales with no promotion or
marketing activity. The first quarter movement was still not
reflecting any promotional activity. Subsequent to the end of the
first quarter, sales turnover has increased due to normal customer
awareness.
Highlights:
- Jala availability at approximately 1,000 retail stores
- Jala Greek frozen yogurt sandwiches are selling through better
than expected
- In active discussions for increased national distribution
expansion with several national chains
Be Active Holdings President, Joseph Rienzi, stated, "We are
happy with the supermarket and consumer reception Jala has received
so far. We believe we have proven that Jala tastes great and there
is an opportunity in the Greek frozen yogurt category. We are now
focused on gaining wider national retail exposure for Jala. Our
plan for the remainder of 2015 does require additional capital to
meet our growth and expansion targets. We are currently addressing
our need for additional capital."
The Jala brand is a low fat, low calorie, all natural probiotic
enriched Greek frozen yogurt designed to appeal to both the health
conscious and weight conscious consumers. Be Active Holdings'
Founder and Advisor Sam Pugliese was the previous Founder and
President of Skinny Cow ice cream brand, which was sold to Nestle
for $76 million.
For more information, please check out http://jalabars.com and
follow Jala on Twitter and Instagram @jalabars.
About Be Active Holdings, Inc.
Be Active Holdings, Inc. is a manufacturer and marketer of Greek
frozen yogurt under the Jala brand. The Company manufactures and
sells low fat, low calorie, all natural probiotic enriched Greek
frozen yogurt under the trade name Jala. Its Greek frozen yogurt is
packaged as low fat bars and pints, which are designed to appeal
both the health conscious and weight conscious consumer. The
Company produces high quality, low fat, low calorie, all natural
novelty frozen yogurt and ice cream products. Its proprietary Greek
frozen yogurt is all fat-free and is a result of its proprietary
recipe and the quality of the ingredients in the mix. For more
information, check out: http://jalabars.com.
Forward-Looking Statements
Forward-Looking Statements. This press release contains
"forward-looking statements" within the meaning of Section 27A of
the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended (the "Exchange Act")
(which Sections were adopted as part of the Private Securities
Litigation Reform Act of 1995). Statements preceded by, followed by
or that otherwise include the words "believe," "anticipate,"
"estimate," "expect," "intend," "plan," "project," "prospects,"
"outlook," and similar words or expressions, or future or
conditional verbs such as "will," "should," "would," "may," and
"could" are generally forward-looking in nature and not historical
facts. These forward-looking statements involve known and unknown
risks, uncertainties and other factors which may cause the
Company's actual results, performance or achievements to be
materially different from any anticipated results, performance or
achievements. The Company disclaims any intention to, and
undertakes no obligation to, revise any forward-looking statements,
whether as a result of new information, a future event, or
otherwise. For additional risks and uncertainties that could impact
the Company's forward-looking statements, please see the Company's
Annual Report on Form 10-K for the year ended December 31, 2014,
including but not limited to the discussion under "Risk Factors"
therein, which the Company has filed with the SEC and which may be
viewed at http://www.sec.gov.
Contact Information
Hayden IR
hart@haydenir.com
917-658-7878
SOURCE: Be Active Holdings, Inc.
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