NEW YORK, Oct. 24, 2014 /PRNewswire/ --
H&M, Hennes & Mauritz, A.B., one of the
world's largest fashion retailers in the world is excited to
announce a new book available in select stores on November 6th to coincide with their
Alexander Wang x H&M launch. The brand, a pioneer of designer
collaborations, has dug into their archive to highlight a decade of
partnering with luxury designers in an exclusive collector's
edition book available in select H&M stores on November 6th.
In 2004, the Karl Lagerfeld for H&M collection changed
fashion forever by bringing luxury style to a new audience at
affordable prices. "Taste and looking chic is no longer a
question of money or how you spend, but how you create a unique
sense of style" says Lagerfeld.
The democratization of fashion is in the H&M DNA and for the
past ten years the Swedish brand has exposed cutting edge designs
from all the modern day greats. From Stella
McCartney's dedication to create eco-conscious pieces to
Sonia Rykiel's knitwear, to the
glitz of Versace the brand has redirected fashion retail trends and
proven chic is not a question of money.
The book, The First Ten Years takes readers through the
creative journey of past to present designer collaborations. With
dedicated chapters for each designer, readers can expect an insider
view of archive materials surrounding each collection. In addition
to ad campaigns, quotes and interviews some never before seen
materials will be woven into this fascinating read.
On October 27th,
H&M's NYC flagship at 589 Fifth Avenue will applaud the past
decade with a commemorative design retrospective in-store
showcasing iconic looks from each past designer ending with this
year's Alexander Wang x H&M collection. In anticipation of the
Alexander Wang x H&M collection, the store will showcase a new
look daily to give window-shoppers the opportunity to see the
pieces in person and make their list before the November 6th launch.
The First Ten Years, a one-hundred and forty page
collector's edition will feature the designs and imagery from
Karl Lagerfeld, Stella
McCartney, Viktor & Rolf, Roberto Cavalli, Commes des Garcons,
Matthew Williamson,
Jimmy Choo, Sonia Rykiel, Lanvin, Versace,
Marni, Maison Martin Margiela, Isabel Marant and Alexander Wang. The
book will retail for $34.95,
available for purchase November 6,
2014 at select H&M store locations throughout the US.
25% of the cover price will go to UNICEF.
H & M Hennes & Mauritz AB (publ) was founded in
Sweden in 1947 and is quoted on
NASDAQ OMX Stockholm. The company's business concept is to offer
fashion and quality at the best price. In addition to H&M, the
group includes the brands & Other Stories, Cheap Monday, COS,
Monki and Weekday as well as H&M Home. The H&M Group has
around 3,300 stores in 54 markets including franchise markets. In
2013, sales including VAT were SEK 150,090
million and the number of employees is more than 116,000.
For further information, visit hm.com.
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SOURCE H&M