Item
1. BUSINESS
OVERVIEW
JobLocationMap.
is a company incorporated under the laws of the state of Nevada on June 15, 2010 and are engaged in the development of visual
job search service that will put together job seekers and employers in JobLocationMap.com. Our fiscal year end is December
31, and we have no subsidiaries. Our website aims to provide job seekers and employers with a platform to share their valid address
and contact information to be shown as a pin on our provided map, manage their job description or their resume, and interact with
a community of Job searcher and employers from around the world. Social networking will be utilized as a sales component of the
site and the platform itself is not social networking.
Our
business offices are currently located at 153 W. Lake Mead Pkwy #2240, Henderson, NV 89015. Our telephone number is
702-586-1138. We have a website located at www.JobLocationMap.com, however, the information contained on our website does not
form a part of the registration statement of which this prospectus is a part.
From
our inception on June 15, 2010 to the present date, we have focused on organizational matters. Since Aug 2012 we
have been developing our social networking website for JobLocationMap searchers, www.JobLocationMap.com. Our website is currently
in the development stage. We expect our website to be ready for public launch within 6 months following successful
completion of this Offering, provided that we have correctly estimated the funds required to execute our business plan. If we
are successful in completing and launching our website, we anticipate that we will generate nominal revenues within 4 to 6 months
following the website launch. The platform website is ready for test, right now we are approaching few big employers to
test the platform. We will fix bugs as they come along. We still need to finish the registration for the employers and employees.
Our plans is to go online in 2 month after we finish fixing the bugs.
We
have two executive officers, Mr. Omri Morchi and Ms. Eden Shoua, who also serve as our directors. Both Mr. Morchi and
Ms. Shoua, reside in Israel. Mr. Morchi, our President and director, is a professional job hunter with more than 5
years of experience as a Job hunter working at the AllJobs, the fourth largest Jobs website in Israel. Ms. Eden, our Secretary,
Treasurer, and director, has 5 years of general business management, marketing, and logistics experience working in the public
education sector
Though
our website, www.JobLocationMap.ning.com is currently accessible it is not yet prepared for a full public launch. It
is currently in the testing phase as we are reviewing the operations of the social network and various features. The
website will likely remain accessible for some time as we troubleshoot and test various aspects of the system. Our
references to the ‘public launch’ of our site are specifically intended to refer to the time in our development when
our website is complete and we begin engaging in marketing activities to generate awareness www.JobLocationMap.ning.com.
Additionally,
we plan to hire a freelance graphic designer to revamp the overall visual appearance of our website and make it more appealing
and modern. We anticipate the revamping of our website to take no longer than two months after the Offering is completed at a
cost of $1,250. The revamping of our website is not essential for us to generate revenues.
Once
the development of the website has been completed, we will publicly announce the launch of our new website. At this point in time
our website will be ready to generate revenues. We will then focus our efforts on driving visitors to our website by
promoting our website with Google Adwords and making our website more accessible to visitors from other social networks such as
Facebook and Twitter and by adding language translations to foreign visitors. We will also attempt to generate revenues by negotiating
agreements with third-party merchants to display their goods on our site and pay us a commission if our visitors purchase their
products. We have not yet identified such merchants and there can be no assurance that we will be able to once we reach
this stage in our business development.
We
are building an App for use with iPhone and Android that users can search job listings to find a job location by map or use the
App job search or browse jobs to find relevant employment opportunities in an individual’s area. This platform enables both
employers and job seekers to find the perfect match with less time and effort.
The
App seeks to connect people to job opportunities, website global recruitment network, and to JobLocationMap platform. With the
comprehensive platform we will be ready to launch technologies and versions of products supported by these technologies which
will provide a "high efficiency and precision” user experience for employers and job seekers alike and help facilitate
the ability to fill positions globally.
Businesses
and job seekers using job search will experience a significant change in their user experience. Users will have more customized
personal pages, more efficient resume management functions and over time, users will have access to more accurate search functionality.
Key
features of the new platform upon launching include:
• Advanced
company recruitment branding products including branded job advertising, video and company profiles
• Targeted
local, regional and national postings job ads
• Expanded
sourcing productivity with new tools enabling candidate screening efficiency
• Enhanced
employer experience with expansive resources featuring content, and online support
• Enhanced
job seeker experience including streamlined job apply flows to increase seeker satisfaction and conversion
• Career
Advice Center with resume and interview tips and job hunt strategies
Provided
we raise sufficient proceeds from the offering, of which there can be no assurance at the present time, we expect our website
to be ready for public launch within 6 months following completion of this Offering and to start generating revenues within 4
to 6 months following launch.
We
are in the early stage of our business plan. We currently have no revenues and no user subscriptions for our website. Our activities
to date have been limited to organizational matters, development of our business plan, development of our website, and efforts
related to becoming a publicly traded company. The Company has already begun developing its website and has contracted with a
consultant to prepare such site. The Company has a set business plan which does not include the merger or acquisition with any
other entity.
Our
offices are currently located at 153 W. Lake Mead Pkwy #2240, Henderson, Nevada 89015. The address of agent for service
in Nevada and registered corporate office is c/o EastBiz.com, Inc., 5348 Vegas Dr., Las Vegas, NV 89108 USA. Our telephone number
is 702-586-1138. We have a website at www.JobLocationMap.ning.com, however, the information contained on our website does not
form a part of the registration statement of which this prospectus is a part.
We
have never declared bankruptcy, never been in receivership, and have never been involved in any legal action or proceedings. Since
becoming incorporated, we have not made any significant purchase or sale of assets, nor have we been involved in any mergers,
acquisitions or consolidations. Neither JobLocationMap nor our officers, directors, promoters or affiliates, has had preliminary
contact or discussions with, nor do we have any present plans, proposals, arrangements or understandings with any representatives
of the owners of any business or company regarding the possibility of an acquisition or merger.
The
Company is an emerging growth company under the Jumpstart Our Business Startups Act.
The
Company shall continue to be deemed an emerging growth company until the earliest of--
‘(A)
the last day of the fiscal year of the issuer during which it had total annual gross revenues of $1,000,000,000 (as such amount
is indexed for inflation every 5 years by the Commission to reflect the change in the Consumer Price Index for All Urban Consumers
published by the Bureau of Labor Statistics, setting the threshold to the nearest 1,000,000) or more;
‘(B)
the last day of the fiscal year of the issuer following the fifth anniversary of the date of the first sale of common equity securities
of the issuer pursuant to an effective registration statement under this title;
‘(C)
the date on which such issuer has, during the previous 3-year period, issued more than $1,000,000,000 in non-convertible debt;
or
‘(D)
the date on which such issuer is deemed to be a ‘large accelerated filer’, as defined in section 240.12b-2 of title
17, Code of Federal Regulations, or any successor thereto.’.
As
an emerging growth company the company is exempt from Section 404(b) of Sarbanes Oxley. Section 404(a) requires Issuers to publish
information in their annual reports concerning the scope and adequacy of the internal control structure and procedures for financial
reporting. This statement shall also assess the effectiveness of such internal controls and procedures.
Section
404(b) requires that the registered accounting firm shall, in the same report, attest to and report on the assessment on the effectiveness
of the internal control structure and procedures for financial reporting.
As
an emerging growth company the company is exempt from Section 14A and B of the Securities Exchange Act of 1934 which require the
shareholder approval of executive compensation and golden parachutes.
The
Company has irrevocably opted out of the extended transition period for complying with new or revised accounting standards pursuant
to Section 107(b) of the Act.
SOCIAL
NETWORKING WEBSITES, GENERALLY
Social
networking websites provide internet users with services that allow them to form, join, or participate in online communities and
to communicate with others regarding common interests and pursuits. Social networking websites have experienced increasing popularity
in the last decade, and many sites have grown into broad networks encompassing tens of millions of users. Our management
believes that the popularity of general interest social networking sites such as Facebook has opened the door for more specialized
and exclusive services that cater to special interest groups.
REVENUE
MODEL
We
plan to generate revenue from the following:
ADVERTISEMENT
SPACE
One
of the major benefits of advertising on a social networking site is that advertisers can take advantage of the users’ demographic
information and target their ads appropriately. We intend to sell advertisement space to companies who are interested in targeting
our subscribers. We intend to sell advertising space on our website at a rate of $15 to $50 per thousand instances
of an ad appearing on the website. Advertisements will appear on all of our web pages in a vertically oriented sidebar.
We
also intend to participate in the Google AdSense service. Google AdSense is a free service, which displays text-only ads that
correspond to the keywords of the content of the page on which the ad is shown. Each time a user of a host website
clicks on an AdSense advertisement, Google provides a flat fee to the operators of that website on behalf of the applicable advertiser.
We were experimenting with the integration of “dummy” advertisements by Google with our social network website, and
we have since removed these advertisements. We have not yet applied to Google AdSense program but do intend to do so once our
website has been publicly launched. We did not generate any AdSense related income and since Google pays a different fee rate
according to the niche your website occupies, we do not yet know what this fee will be.
COMPETITION
AND COMPETITIVE STRATEGY
The
social networking website industry is highly competitive and, at times, subject to rapidly changing consumer preferences and industry
trends. Competition is generally a function of the website’s brand strength and the success of its marketing strategies,
its user capacity and reliability, and its ability to accommodate and integrate evolving technology and features (such as smart-phone
or Twitter compatibility, for example). Additionally, with regard to the online retail component of our business, competition
is generally a function of the assortment and continuity of product selection offered, reliability, and the level of support for
products offered.
We
will be required to compete with a large number of niche social networking and merchandising websites, many of which have significantly
greater resources than we do. Many of our competitors also have the ability to develop and market products and services similar
to (and competitive with) our products and services. We believe that we are currently one of the smallest in the industry, as
we currently have only a nominal web presence and no revenues from our business operations.
Management
believes we can offset any such competitive disadvantages by being a price leader in the marketplace, first by offering free access
to our website, and thereafter by offering more competitively priced premium services. Initially, general subscriptions to our
site will be free and premium subscriptions will be only approximately $4.99 per month. We will also seek to differentiate ourselves
by providing our subscribers with more attractive social network features, such as tools for subscribers to easily communicate
with each other.
MARKETING
& SALES STRATEGY
The
use of Internet is continuing to evolve as a global platform for doing business. Our major focus in the first year will be
to use Google Adwords program in order to drive traffic to our own website. We plan to take advantage of the well established
Google Adwords marketing program which places online ads on the search result pages of Internet users. Google uses an advertising
methodology referred to as cost-per-click (“CPC”) in its Adwords program. Using this strategy will allow us to design
our own ads, and to select target locations such as a city or state and use keywords in our ads. A keyword is a word that is used
by an Internet user who is performing an online search to find out information on a specific topic.
Our
primary target market is focused on Internet users who already participate in social networking websites. With CPC advertising,
we only pay for the number of actual clicks on our advertisement. Each time someone clicks on our Google ad they will be redirected
to our web site. A CPC-based advertising strategy is cost effective because an advertiser only pays for the leads they receive.
The CPC marketing campaign is an integral part of our long term strategy
Our
marketing campaign will monitor daily statistics and track favorite topics in order to quickly get in sync with our Internet audience.
This is a significant part of our branding strategy.
ONLINE
ADVERTISING
The
majority of our advertising and promotional activities will be concentrated on an online advertising campaign using Google Adwords.
We have selected Google because of its success and popularity for web users wishing to find something using an internet search.
The Google Adwords program will allow us to customize the text of our advertisements, the frequency of each advertisement's appearance,
and the length of the advertising contract. For our purposes, we believe that this will give us the maximum amount of flexibility
and allow us to closely monitor the costs of the marketing campaign.
EMAIL
ADVERTISING CAMPAIGN
We
anticipate that an information style email advertising campaign may help to enhance our online advertising campaign and bring
us into direct contact with people who are interested in using our services. In this regard, we are considering acquiring email
lists, which may be done on an incremental basis so as not to incur a large expense before determining whether an email campaign
works and meets our expectations.
We
have budgeted a minimum of $5,000 and a maximum of $10,000 for advertising, marketing and sales during the 12 months following
completion of this Offering. Mr. Shamir Benita will be responsible to manage all of our marketing and sales activities.
OPTIMIZING
OUR WEBSITE
We
plan to work with the web site development contractor to develop a series of meta-tags for each of the pages of our web site.
Meta-tags are keywords that are added to a web page to make it easier to find that specific web page through search engines, web
browser software and other applications. The information is not intended to be seen by the casual Internet user. Search engines
like Google and Yahoo are designed to seek out these keywords when someone is performing an Internet search for a specific topic.
By including meta-tags such we will be able to help drive more traffic to our web site.
As
our business begins to gain subscribers and become known in the industry we plan to conduct our own online survey questionnaires
from the home page of our web site.
SOURCES
AND AVAILABILITY OF PRODUCTS AND SUPPLIES
We
will be developing our own website, and the distribution of our website services will be over the Internet. We intend
to engage the services of independent contractors in relation to web design and programming as we may require. We believe there
are no constraints on the sources or availability of products, supplies, or suppliers related to our business.
PATENTS,
TRADEMARKS, LICENSES, FRANCHISE RESTRICTIONS AND CONTRACTUAL OBLIGATIONS & CONCESSIONS
We
have not entered into any franchise agreements or other contracts that have given, or could give rise to, obligations or concessions.
We are planning to develop our website and intend to protect its contents by registering for appropriate copyright and trademark
protection where our management deems such registration necessary or beneficial. We have not conducted any independent searches
or other inquiry into patents or other intellectual property which may be owned by others and which may constrain our business
plan, nor have we received independent opinions of counsel on such matters. Beyond our trade name, we do not hold any
other intellectual property rights.
EFFECT
OF EXISTING OR PROBABLE GOVERNMENT REGULATION.
We
do not believe that government regulation will have a material impact on the way we conduct our business. Given the
content that will be available on our website, we will implement appropriate safeguards and electronic warnings to ensure that
visitors to our site are aware of any restrictions that may be applicable to them while visiting our site. The regulation of the
internet is in its infancy and still developing. The site will limit access to personal information to members and disclose the
Company’s policy regarding non release of such information to non-members.
RESEARCH
AND DEVELOPMENT ACTIVITIES AND COSTS
We
have not incurred any research and development costs to date. We have plans to undertake certain research and development activities
during the first year of operation related to the development of our website. For additional details please see "Management's
Discussion and Analysis of Financial Condition and Results of Operation - Plan of Operation" below.
EMPLOYEES
We
have commenced only limited operations, and therefore currently have no employees other than our officers/directors, who each
spend approximately 15 to 20 hours a week on our business as is required. Mr. Morchi and Ms. Shoua are both engaged
with other businesses which will occupy the remainder of their working time every week. Although neither Mr. Morchi
or Ms. Shoua are under obligation to provide a minimum quantity of hourly services, they do not anticipate providing less than
6 hours per week of service in order to perform basic corporate maintenance and book keeping. Further details on these businesses
can be found in the “Management” section below. We will consider retaining full-time management and administrative
support personnel as our business and operations increase. We do not foresee engaging full-time management or administrative
support personnel during the next 12 months.
Over
the next 12 months, Mr.Omri Morchi will be primarily responsible for:
-
General management of our company's operations
-
Management and direction of financing activities
-
Ensuring the software development plan is on budget and on schedule
-
Responsible for the discussion boards’ conception and policies.
Ms.
Shoua will be responsible for:
-
Preparing and updating our website
-
Financing activities
-
Setting up a Google Adwords account
-
Promote and executing our marketing plan