Chalk Media Corp. Provides Additional Update on Business Model
September 30 2008 - 2:44PM
Marketwired
Chalk Media Corp. (TSX VENTURE: CKM), developer of mobile
communication software Mobile chalkboard(TM), today issued the
following update from its President & CEO Stewart Walchli.
Highlights:
- Now over 19 million subscribers to BlackBerry� devices, as of
August 31, 2008
- Chalk needs to license its software to less than 1% of the
current BlackBerry base to be profitable, with current revenue and
cost structure
- Sales pipeline of clients in diverse industries including
telecommunications, professional services, media, government and
financial services
- Chalk's recurring revenue model and software has been
validated by Fortune / Global 500 organizations
Our Target Market:
Our primary target market is large and medium sized enterprises
that have deployed BlackBerry devices to their workforce. We have
active sales cycles with organizations from a diverse range of
industries, including telecommunications, professional services,
media, government and financial services. It is important to note
that, while we have excellent prospects with financial services
companies, our success does not depend solely on that industry.
Last week RIM announced that it added approximately 2.6 million
net new BlackBerry subscribers in the three months ended August 31,
2008, and that it now has a subscriber base of approximately 19
million. RIM also announced that it expects to add 2.9 million net
new subscribers in the three months ended November 30, 2008, which
would increase the BlackBerry subscriber base to nearly 22
million.
Our Business Model:
Given our current pricing model and cost structure, Chalk needs
to license its software to less than 1% of the current BlackBerry
subscribers to be profitable. We believe that this milestone is
very achievable and that in the long term a much greater proportion
of BlackBerry subscribers will license our software. Furthermore,
our recurring revenue model, as well as our software, has been
validated by the Fortune / Global 500 companies with whom we have
recently entered software licensing agreements.
We believe that our strategy of targeting Fortune / Global 500
clients in diverse industries with our direct sales team is sound
and limits our exposure to a downturn in any one industry.
Additionally, we are making great progress in establishing reseller
agreements with key wireless carriers both in North America and
abroad. Given its broad reach, this important sales channel has the
potential to make a meaningful contribution to our revenues in
2009.
The BlackBerry� and RIM families of related marks, images and
symbols are the exclusive properties and trademarks of Research In
Motion Limited. RIM assumes no liability and makes no
representation, warranty or guarantee in relation to third party
products or services.
About Chalk Media Corp.
Chalk's mobile content deployment system, Mobile chalkboard(TM),
allows multimedia content to be created, securely pushed and
tracked on BlackBerry� smartphones. Our software and content help
organizations communicate with their employees, business partners
and customers. Additional information is available at
www.chalk.com.
Forward Looking Statement
This press release contains "forward-looking statements" within
the meaning of applicable Canadian securities legislation.
Generally, forward-looking statements can be identified by the use
of forward- looking terminology such as "plans", "expects" or "does
not expect", "is expected", "budget", "scheduled", "estimates",
"forecasts", "intends", "anticipates" or "does not anticipate", or
"believes", or variations of such words and phrases or state that
certain actions, events or results "may", "could", "would", "might"
or "will be taken", "occur" or "be achieved". Forward-looking
statements are subject to known and unknown risks, uncertainties
and other factors that may cause the actual results, level of
activity, performance or achievements of Chalk to be materially
different from those expressed or implied by such forward-looking
statements, including but not limited to: risks related to the
speculative nature of the software industry, which is affected by
numerous factors beyond Chalk's control; the existence of present
and possible future government regulation; the significant and
increasing competition that exists in the software industry; and
risks associated with early stage companies such as Chalk,
including uncertainty of revenues, markets and profitability and
the need to raise additional funding.
Although Chalk has attempted to identify important factors that
could cause actual results to differ materially from those
contained in forward-looking statements, there may be other factors
that cause results not to be as anticipated, estimated or intended.
There can be no assurance that such statements will prove to be
accurate, as actual results and future events could differ
materially from those anticipated in such statements. Accordingly,
readers should not place undue reliance on forward-looking
statements. Chalk does not undertake to update any forward-looking
statements that are incorporated by reference herein, except in
accordance with applicable securities laws. Further information on
Chalk Media Corp. is available at www.sedar.com.
The TSX Venture Exchange has not reviewed the contents of this
release and is not responsible for its accuracy.
Contacts: Chalk Media Corp. Kris Sutherland Executive Vice
President (604) 453-4424 Email: kris@chalk.com Website:
www.chalk.com
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