Harvest Portfolios Group Inc. (TSX:HBL.UN) (the "Manager") is pleased to
announce that Brand Leaders Income Fund (the "Fund") has completed today its
initial public offering (the "Offering") of 2,500,000 Units at a price of $12.00
per Unit for aggregate gross proceeds of $30,000,000. The Fund has granted the
Agents an over-allotment option (the "Over-Allotment Option") exercisable in
whole or in part for a period of 30 days following today's closing of the
Offering.


The Units are now trading on the Toronto Stock Exchange under the symbol HBL.UN.

The Fund's investment objectives are to provide Unitholders with: (i) monthly
cash distributions; (ii) the opportunity for capital appreciation; and (iii)
lower overall volatility of Portfolio returns than would otherwise be
experienced by owning Equity Securities of the Brand Leaders directly.


The Fund will invest in an equally-weighted portfolio of Equity Securities of 15
Brand Leaders from the Brand Leaders Investable Universe that have a market
capitalization of at least US$10 billion at the time of investment and meet
certain investment characteristics.


In order to seek to generate additional returns, Highstreet Asset Management
Inc. (the "Investment Manager" or "Highstreet") will sell "at-the-money" call
options each month on Equity Securities held in the Portfolio.


The Fund's initial distribution target is $0.065 per Unit per month ($0.78 per
annum representing an annual cash distribution of 6.5% based on the $12.00 per
Unit issue price).


Highstreet will be responsible for the execution of the Fund's overall
investment strategy, including managing the composition of the Portfolio.


The syndicate of agents is being co-led by BMO Capital Markets and CIBC, and
includes RBC Capital Markets, Scotia Capital Inc., National Bank Financial Inc.,
TD Securities Inc., Canaccord Genuity Corp., HSBC Securities (Canada) Inc.,
Dundee Securities Ltd., GMP Securities L.P., Raymond James Ltd., Wellington West
Capital Markets Inc., Desjardins Securities Inc., Industrial Alliance Securities
Inc. and Macquarie Private Wealth Inc. (collectively, the "Agents").


Counsel on behalf of the Fund and the Manager is Borden Ladner Gervais LLP and
counsel on behalf of the Agents is Blake, Cassels & Graydon LLP.


Certain statements included in this news release constitute forward-looking
statements, including, but not limited to, those identified by the expressions
"expect", "intend", "will" and similar expressions to the extent they relate to
the Fund, the Manager and/or the Investment Manager. The forward-looking
statements are not historical facts but reflect the Fund's, the Manager's and/or
Investment Manager's current expectations regarding future results or events.
These forward-looking statements are subject to a number of risks and
uncertainties that could cause actual results or events to differ materially
from current expectations. Although the Fund, the Manager and/or the Investment
Manager believes that the assumptions inherent in the forward-looking statements
are reasonable, forward-looking statements are not guarantees of future
performance and, accordingly, readers are cautioned not to place undue reliance
on such statements due to the inherent uncertainty therein. The Fund, the
Manager and/or the Investment Manager undertakes no obligation to update
publicly or otherwise revise any forward-looking statement or information
whether as a result of new information, future events or other such factors
which affect this information, except as required by law.


All capitalized terms noted herein but not defined are as defined in the Fund's
prospectus dated June 29, 2011.


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