Nelson Business Releases Revolutionary Marketing Book
December 16 2005 - 3:00AM
PR Newswire (US)
Innovative Imprint Continues to See Exponential Growth NASHVILLE,
Tenn., Dec. 16 /PRNewswire-FirstCall/ -- Since its launch at BEA in
2004 as an imprint of mega-publisher Thomas Nelson (NYSE:TNM),
Nelson Business has seen growth of 74% year over year. Nelson
Business continues to narrow its focus and seek out pioneering
authors who will transform and improve the industry. "Waiting for
Your Cat to Bark?" co-authored by Bryan Eisenberg and Jeffery
Eisenberg will change the way that the modern corporation views
marketing. Realizing that we are living in an age when the average
consumer has access to an ever increasing amount of information, we
can no longer expect the consumer to behave in a way that mimics
the controlled environment of Pavlov's dog. The way a business
markets its product or service must evolve as quickly as the
culture is evolving. The authors are the inventors of Persuasion
Architecture and co-founders of Future Now, Inc. a consulting firm
in New York City. "Waiting for Your Cat to Bark?" is the product of
years of experience and research. They have already proven the
effectiveness of their strategies by placing the self-published
"Call to Action" on the New York Times, USA Today, and Wall Street
Journal bestseller lists. Nelson Business views this partnership
and investment as one that will set the standard for future
projects coming out of the house. The marketing and publicity
campaign will have more than a $350,000 budget and Nelson Business
is expecting a first print run well into the six figures. The
combination of a sizable marketing plan, Thomas Nelson's
distribution power, and the authors' ability to self-promote, will
undoubtedly give way to remarkable results. "As a publisher I could
not be more pleased with how Nelson Business has expanded over the
past year and a half," says Senior Vice President and Publisher
Jonathan Merkh. "We are in the position to acquire the most
ground-breaking and gifted authors in the industry. 'Waiting for
Your Cat to Bark?' is a prime example of the quality of work coming
out of our publishing house. Bryan and Jeffery have been
implementing these strategies for years and are now communicating
them to the reader, so that they can improve the way they connect
with and persuade the customer. This book is applicable, timely,
and will revolutionize the marketing world. I fully expect this
book to be a New York Times bestseller and to become a staple and
resource for corporations for years to come." Thomas Nelson, Inc.
is a leading publisher and distributor of books emphasizing
Christian, inspirational and family value themes, and believes it
is the largest publisher of Bibles and inspirational books in the
English language. For more information, visit our website
http://www.thomasnelson.com/. Thomas Nelson's stock is listed on
the New York Stock Exchange. Contact: Curt Harding Senior Publicist
615-902-2246 615-902-2746 NOTE: This press release distributed by
PRWEB ( http://www.prwebdirect.com/ ), a service of eMediaWire.
DATASOURCE: Thomas Nelson, Inc. CONTACT: Curt Harding, Senior
Publicist of Thomas Nelson, +1-615-902-2246, or +1-615-902-2746, or
Web site: http://www.thomasnelson.com/
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