SAO PAULO, Brazil, Feb. 24 /PRNewswire-FirstCall/ -- Tele Leste Celular Participaes S.A. - "Tele Leste" (Bovespa: TLCP3 (ON = Common Shares); TLCP4 (PN = Preferred Shares); NYSE: TBE), announces today its consolidated results for the fourth quarter and full year of 2005 (4Q05 and 2005). R$ milhoes 4Q05 4Q04 2005 2004 Net Operating Revenue 143.1 135.4 561.8 487.0 Total Operating Costs (133.0) (106.4) (471.2) (377.9) EBITDA 10.1 29.0 90.6 109.1 EBITDA Margin (%) 7.1% 21.4% 16.1% 22.4% Net Result (37.6) (11.9) (92.1) (34.2) Number of customers (thousand) 1,477 1,320 1,477 1,320 Market share (source: Anatel) 31.8% 42.3% 31.8% 42.3% Net Additions (thousand) 40 56 156 194 Christmas campaign focused on high value market segments. TLE's customer base rose 11.9% over 4Q04, recording 1,477 thousand customers. Acquisition mix in 2005 presented an increase in the postpaid segment which represented 19.2% of net adds, 18.2 p.p. up when compared to 2004. In the year over year comparison, the postpaid customer base increased by 10.8%, a result of the efforts for acquisition of customers in this market segment. SAC decreased by 21.3% and 4.0% when compared to 4Q04 and 3Q05, respectively, reflecting the Company's selling efforts. Postpaid ARPU grew 3.9% in the accumulated total for 2005, over 2004, and 2.9% in relation to the previous quarter, in a market with four operators. Postpaid MOU increased by 12.2% and 3.2%, when compared to 4Q04 and 3Q05, respectively. Net services revenue of R$ 478.1 million recorded an increase of 11.7% in the accumulated total in the comparison between 2005 and 2004. In relation to 4Q04, the increase was 3.2%, following the growth in the customer base. Sustained growth of data revenues, that increased by 150.9% over last year, accounting for 5.3% of the net services revenue in 2005. Launching of new corporate solutions focused on high speed in data transmission, such as Smart Mail 3G and VIVO ZAP 3G. EBITDA of R$ 90.6 million with margin of 16.1% in the year-to-date total; if the PBD effects were excluded, the EBITDA would record a margin of 18.7%. To download the complete version of the Company's earnings release, please visit our website: http://www.vivo.com.br/ir Tele Leste, along with Telesp Celular Participacoes S.A. (controlling shareholder of Tele Centro Oeste Celular Participacoes S.A.), Celular CRT Participacoes S.A. and Tele Sudeste Celular Participacoes S.A., make up the assets of the Joint Venture undertaken by Portugal Telecom and Telefonica Moviles, operating under the VIVO brand is Top of Mind within its coverage area. VIVO Group is a pioneer in 3rd generation services in Brazil, having launched the CDMA EV-DO technology in the main cities of the country and having won more than 40 prizes in 2005. In December 2005, VIVO Group exceeded 29 million customers, thus keeping its market leadership. Contact: Charles Allen, Head of Investor Relations, +55-11-5105-1172 First Call Analyst: FCMN Contact: pedro.souza@vivo.com.br DATASOURCE: Tele Leste Celular Participaes S.A. CONTACT: Charles Allen, Head of Investor Relations for Tele Leste Celular Participaes S.A., +55-11-5105-1172, Web site: http://www.vivo.com.br/ http://www.vivo.com.br/ir

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