TBE Tele Leste Cel

SALVADOR, Brazil, Oct. 28 /PRNewswire-FirstCall/ -- Tele Leste Celular Participacoes S.A. - "Tele Leste" (Bovespa: TLCP3 (ON = Common Shares); TLCP4 (PN = Preferred Shares); (NYSE:TBE), announces today its consolidated results for the third quarter of 2005 (3Q05). R$ million 3Q05 2Q05 3Q04 Net Operating Revenue 141.2 149.5 121.2 Total Operating Costs (112.7) (133.4) (92.9) EBITDA 28.5 16.1 28.3 EBITDA Margin (%) 20.2% 10.8% 23.3% Net Result (20.4) (28.3) (5.7) Number of customers (thousand) 1,437 1,422 1,264 Market share (source: Anatel) 34.4% 37.2% 45.6% Net Additions (thousand) 15 83 24 Strong competition during the 3Q05, with the campaign for the Father's Day. TLE's customer base recorded 1,437 thousand customers, having grown 13.7% in 3Q05 over 3Q04, within an aggressive commercial environment. Churn at 2.9% in 3Q05, a 0.3 p.p. reduction in relation to 3Q04, showing the results of quality services, client satisfaction and customer retention campaigns. Post-paid ARPU increased by 1.3% in relation to 3Q04, despite the competition exercised by four operators. Post-paid MOU increased by 17.5% and 1.7% in relation to 3Q04 and 2Q05, respectively. Net services revenue of R$ 356.9 recorded an increase by 14.9% comparing the accumulated totals for 2005 and 2004. In relation to 3Q04, it rose by 11.4%, following the increase in the customer base in the same period. Sustained growth of data revenues, that increased by 179.6% over last year, accounting for 6.2% of the net services revenue in 3Q05. EBITDA of R$ 28.5 million, with margin of 20.2% in relation to 3Q05. The total accumulated for the year recorded R$ 80.4 million, representing an accumulated margin of 19.2%. Positive Operating Cash Flow in the 3Q05, reaching 12.4 million. To download the complete version of the Company's earnings release, please visit our website: http://www.vivo.com.br/ir . Tele Leste Celular, along with Telesp Celular Participacoes S.A. (controlling shareholder of Tele Centro Oeste Participacoes S.A.), Celular CRT Participacoes S.A., and Tele Sudeste Celular Participacoes S.A., make up the assets of the Joint Venture undertaken by Portugal Telecom and Telefonica Moviles, operating under the VIVO brand, Top of Mind within its coverage area. In September 2005, the VIVO Group exceeded 28.8 million customers, consolidating its market leadership. DATASOURCE: Tele Leste Celular Participacoes S.A. CONTACT: Charles Allen, +55-11-5105-1172, for Tele Leste Celular Participacoes S.A. Web site: http://www.vivo.com.br/ http://www.vivo.com.br/ir

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