mtvU Greenlights Fall Programming
August 22 2005 - 11:00AM
PR Newswire (US)
- Martha Stewart, Kanye West, Melissa Etheridge & Vice Prime
Minister of Israel Shimon Peres to Surprise Visit Classrooms as
mtvU 'Stand In' Professors NEW YORK, Aug. 22 /PRNewswire/ -- mtvU
today unveiled its on-air, online and on campus fall programming
line-up. The new series tap the next big trends in music and
feature groundbreaking work from its college audience. "College
students are the first adopters of new music, new technology, and
new trends," said Stephen Friedman, GM of mtvU. "We're providing a
multi-platform venue for their passions and their talents, and
we're doing it in a way that speaks to how they really live their
lives -- on-air, online, and on campus." mtvU programs and events
making their debut this semester include: * "STAND IN" -- A new
roster of "Stand In" professors will surprise campuses this fall,
including Martha Stewart, Kanye West, Melissa Etheridge, and Vice
Prime Minister of Israel Shimon Peres. With mtvU cameras following,
each will visit a separate mtvU partner college or university to
teach a class of unsuspecting students for the day. Previous mtvU
"Stand In" professors include Sting, Senator John McCain, Kareem
Abdul-Jabbar, Ashley Judd, Marilyn Manson and more. * "DEATH CAB
FOR CUTIE UNVEILED" -- Death Cab for Cutie is taking over mtvU --
with an on-air, online, and wireless exclusive first
look-and-listen of their brand new album. From August 23rd through
the 30th, mtvU will air an exclusive live performance by Death Cab,
premiering a new song every day. On the 30th, the day the album
drops, mtvU will air one of the performances every half hour
between noon and 3. Additionally, starting on the 23rd, mtvU.com
will stream the entire new album, and offer it as a wireless
download for digital phones. * "HOUSE BAND" -- mtvU, the crystal
ball for new music, is giving some of the hottest up-coming bands
"artist in residence" status as its official "House Bands." Every
two weeks, mtvU and mtvU.com will feature exclusive performance
footage, video premieres, backstage pass interviews and much more.
The inaugural mtvU House Band will be the Gorillaz beginning August
22nd, followed by Bright Eyes, Matisyahu, Mike Jones, and Coheed
& Cambria. * "DOES THIS LOOK INFECTED?" -- What exactly can you
catch from a concert port-a-potty? mtvU VJ Jam Jamma Josh, a junior
at Ball State University, takes a hilarious and unreliable look at
the health issues facing the college student body. * "GLOBAL
SUMMER" -- mtvU takes its audience across America and around the
world, stepping inside the unusual, extraordinary, and exotic lives
of students who opted out of your traditional summer internship.
That includes one student training with the army before his second
tour of duty in Iraq, and others who traveled to Iran to discover
what life is like for college-aged students like them. Students
also bring the mtvU audience along to Ghana, Ecuador, Australia,
and Peru. * "VIDEO GAMEFIX" -- For every problem in the life of a
college student, there's a video game that can solve it. mtvU VJs
surprise students with the perfect games for learning to drive, how
to not get killed in paintball, or how to make the golf team. *
"'05 BEST FILM ON CAMPUS CONTEST" -- mtvU will once again jumpstart
the career of an upcoming college filmmaker, inviting college
students nationwide to create a powerful trailer for the movie they
would most like to make. In addition to being featured on mtvU, the
winner will receive a development deal with MTV Films and a
complete home theater system. To enter, students are asked to visit
http://www.mtvu.com/ beginning August 29th and September 23rd. *
"2005 mtvU ROAD TRIP TOUR: GAMER'S BALL" -- Beginning in October,
mtvU will bring the hottest video games to 10 campuses across the
country, along with a variety of gaming activities, competitions,
and music performances. The tour will be broadcast to students
nationwide through on-air and online coverage, plus a special
gaming hub at mtvU.com. * "2005 mtvU TAILGATE TOUR" -- This
semester, the mtvU bus hits the road, hooking up with tailgating
college kids across the country to cheer for the home team. The
mtvU Tailgate Bus will drop in on homecoming parades, pep rallies,
parties and college football games capturing the biggest fans on
camera. The tailgate tour will be covered with six weeks of
programming on mtvU and mtvU.com. *Dates and campuses for mtvU's
fall tours will be announced shortly. Since its launch, mtvU has
grown its national distribution more than 20%. In the last six
months alone, more than 20 universities -- including Brown,
Carnegie Mellon, University of Memphis and West Virginia University
-- have responded to student demand and added the channel,
extending mtvU's reach to more than 6.5 million college students
around the country. Broadcasting to over 730 colleges across the
country, mtvU is the largest, most comprehensive television network
just for college students. 24hrs a day, seven days a week, mtvU can
be seen in the dining areas, fitness centers, student lounges and
dorm rooms of campuses throughout the U.S. For more information
about mtvU, and for a complete programming schedule, visit
http://www.mtvu.com/ . mtvU is part of the Viacom International
Inc. family which also owns the MTV Networks programming services
MTV, MTV2, VH1, Nickelodeon/Nick at Nite, TV Land, Spike TV, CMT
and others. DATASOURCE: mtvU CONTACT: David French,
+1-212-846-6698, , or Ariana Urbont, +1-310-752-8079, , both of
MTV, MTV2 and mtvU Web site: http://www.mtvu.com/
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