VIDEO from Medialink and Bayer Consumer Care: Join the Fight Against P.A.I.N. in Cyberspace
July 12 2007 - 7:48PM
PR Newswire (US)
NEW YORK, July 12 /PRNewswire/ -- Starting today, consumers can log
on to the Internet and fight P.A.I.N. in a novel way by assisting
the fictional scientist Dr. Albert Briggs and his cohort,
journalist Evelyn Bloom, on their entertaining quest to restore the
flow of information online. Through his research, Dr. Briggs
uncovers a vast conspiracy by P.A.I.N. (People Against Internet
Networking) to shut down critical Web sites used for social
networking. But P.A.I.N. is moving too fast for Dr. Briggs and
Bloom to stop it alone. They need help! (See video from Bayer
Consumer Care (NYSE:BAY) at:
http://link.brightcove.com/services/player/bcpid1079049418) This
innovative online game was developed by Bayer Consumer Care, the
makers of ALEVE Liquid Gels, as part of the company's recent launch
of this new product. To begin, consumers can log on to
http://www.aleviator.com/. Participants will assist Dr. Briggs and
Bloom by viewing video clues and interacting with a series of
social networking and other Web 2.0 sites that are under attack by
P.A.I.N. P.A.I.N. can only be eliminated by clicking the hidden
"ON" buttons found on the impacted Web sites. "We are excited to be
making this fun and engaging online game available to consumers,"
said Jay Kolpon, vice president of Marketing and New Business
Development, Bayer Consumer Care. "We want participants to have an
enjoyable and memorable experience that also leaves them feeling
like they have made a difference in doing their part to fight
pain." That difference is through a charitable donation to be made
by the company for each person who completes the journey to fight
P.A.I.N. online. The donation will be made to The Conservation
Fund, an organization committed to conserving the environment for
America's future generations. "At The Conservation Fund, we've
spent the past 20 years protecting nearly 6 million acres of lands
for hiking, climbing, swimming and more," said Kathryn Brown, vice
president of marketing and communications at the Fund. "We're
pleased to partner with Bayer, the makers of ALEVE Liquid Gels, as
this product can make it possible for more people with pain to get
outside and get active." This online journey through several Web
2.0 properties will be available through mid-August. For more
information and to begin your own online adventure, visit
http://www.aleviator.com/. Registered journalists can access
multimedia assets for free and unrestricted use at
http://media.medialink.com/. 07NY07-0025 DATASOURCE: Medialink and
Bayer Consumer Care CONTACT: Medialink New York, +1-888-560-5578,
Web site:
http://link.brightcove.com/services/player/bcpid1079049418
http://www.aleviator.com/ http://media.medialink.com/
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