AWA America West Holdingsb

British Airways Head of Global Sales, 21 Business Critical Workshops WASHINGTON, Aug. 25 /PRNewswire/ -- Registration for the CASMA International Distribution Conference 24 - 28 October at the Marriott Dalmahoy, Edinburgh is open. The registration price of USD 1,495 per person is available until 1 September and includes 4 nights hotel, most meals, all events, conference materials and all meetings. Registration can be completed online at http://www.casma.org/. British Airways' Head of Global Sales and Distribution Tiffany Hall will open the CASMA International Conference on Monday 24 October with keynote remarks on "Changing Airline Distribution & Strategies for the Future." Other keynote speakers include executives from Sabre and OAG. The theme for the CASMA conference is "Today's Challenges = Tomorrow's Opportunities." Town Hall meetings and workshops will feature executives from American Airlines, British Airways, Continental Airlines, Northwest Airlines and Alaska Airlines. Workshops are segmented into three tracks 1) Educational-Technical; 2) Business Strategy and Development; and, 3) Regional Challenges. Confirmed Workshops include: 1) 15below and Ryanair -- A Case Study in improving passenger marketing and communication / touch points. 2) Alternative Online payment opportunities -- Expanding beyond the major credit cards to include other options that your customers prefer. 3) ATPCO -- an update on fare filing polices and changes. 4) Ensuring Data Privacy for Online Sales 5) European Distribution Opportunities 6) Fare Surcharges 7) GDS -- How are Global Distribution Systems adapting to airline's needs and new competition? 8) Importance of Telecommunications in the Online World 9) Lessons from the Low Cost Carriers 10) Mandates for Interline eTicketing and other options 11) Review of Agency Screen Presentations 12) Schedule Optimization as an airline participant featuring OAG 13) Speed Meetings -- 10-Minute sessions to meet, exchange business cards, talk and move on! 14) Tariff Abuse / Revenue Integrity Updates 15) X-Factors -- Transitioning from all-inclusive to a la-carte 16) Asia GDS Updates -- Updates from Abacus, Axess, Infini, Topas and Travelsky This industry critical event will take place in front of more than 30 airlines including American Airlines (NYSE:AMR), British Airways (NYSE:BAB), Northwest Airlines (NASDAQ:NWAC), America West (NYSE:AWA) United Airlines (OTC:UALAQ) (BULLETIN BOARD: UALAQ) , Air Canada, Korean Air, and Alitalia. Registration, agenda, details at http://www.casma.org/. CONTACT: Richard Lowry, CASMA Secretary, +1-703-872-5173, DATASOURCE: CASMA CONTACT: Richard Lowry, CASMA Secretary, +1-703-872-5173, Web site: http://www.casma.org/

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