Schiros brings advanced analytics and
marketing optimization capabilities that will support Associated
Bank's personalization, acquisition and relationship-deepening
efforts
GREEN
BAY, Wis., May 8, 2024 /PRNewswire/ --
Associated Banc-Corp (NYSE: ASB) ("Associated") today
announced the expansion of its product and marketing leadership
team with the addition of Chun
Schiros as senior vice president, chief analytics officer.
Schiros will focus on enhancing the bank's ability to access and
use data effectively and efficiently to attract, deepen and retain
customer relationships across all lines of business, including
consumer, small business, corporate banking and private wealth.
"We are ecstatic to welcome Chun to the Associated Bank team
with her extensive expertise in data and analytics in the banking
industry at this pivotal time," said Bryan
Carson, executive vice president and chief product and
marketing officer. "As a people-led bank, Chun's proven track
record leading data-driven strategies, fueled by predictive models,
machine learning and artificial intelligence, will elevate our
product and marketing capabilities and in turn drive a more
personalized banking experience for our current and future
customers."
The addition of Schiros is driven in part by the company's
multi-year strategic plan to bolster talent and technology in
key business units to integrate customer feedback and insights to
deliver targeted product and service enhancements that improve the
customers' banking experience and deepen their relationships.
Schiros joins the company from Regions Bank, where she served as
head of enterprise data science and successfully led end-to-end
development and delivery of predictive models, advanced data
analytics, automated insights and reporting, AI and machine
learning products. Schiros has been recognized as a leader and
innovator in data and analytics by American Banker Magazine and
Corinium Global Intelligence for her drive for advanced modeling,
automation using AI, and improved bottom-line performance.
She holds a doctorate and master's degree in electrical
engineering and a master's degree in probability and statistics
from Auburn University.
Schiros will be located in Milwaukee.
ABOUT ASSOCIATED BANC-CORP
Associated Banc-Corp (NYSE: ASB) has total assets of
$41 billion and is the largest bank
holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading
Midwest banking franchise, offering a full range of financial
products and services from nearly 200 banking locations serving
more than 100 communities throughout Wisconsin, Illinois and Minnesota. The company also operates loan
production offices in Indiana,
Michigan, Missouri, New
York, Ohio and Texas. Associated Bank, N.A. is an Equal
Housing Lender, Equal Opportunity Lender and Member FDIC. More
information about Associated Banc-Corp is available at
www.associatedbank.com.
Associated Bank Contact: Marilka Velez
Senior Director of Marketing
920-491-7518, marilka.velez@associatedbank.com
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SOURCE Associated Banc-Corp