NEW YORK, Dec. 21, 2021 /PRNewswire/ -- Alkali Fintech LLC,
founded by a Generation Z team, announced Thursday, December 16th, the launch of
The Generation Z Exchange Traded Fund on the Nasdaq Stock Exchange
under the ticker ZGEN. ZGEN is the first ETF created for Generation
Z. The ETF invests in future-focused companies that align with
Generation Z. An ETF is a portfolio of stocks or an index that
trades as a single share on an exchange like a stock. The most
commonly referenced stock index is the S&P 500 index.
Alkali's mission is to create a movement to motivate younger
generations to start investing earlier to build future financial
security. Alkali is creating engaging financial education and
relatable investments for young investors who are currently
under-served, under-educated, and under-represented in the
financial markets. With its 2.5 billion members and $40 trillion in projected annual
earnings1, we see Generation Z becoming the leading
economic force on the planet within ten years.
Alkali was founded by Julian
Feder, 18. "In the past, people didn't start investing until
they were 30, 40, or older. Why can't we start at 16? Imagine what
my generation will look like in twenty years if we start investing
now!" Feder added, "Amazingly, the markets lack investments that
are diversified and relatable to my generation. ZGEN fills this
gap."
Eitan Prins-Trachtenberg, 17,
co-founder, "The launch of ZGEN shows that people of any age can be
leaders in their space. With ZGEN, we hope to provide the
resources, education, and confidence for the next generation of
investors to achieve financial security. Our ultimate goal is for
ZGEN to become the defining index of our generation just like the
S&P 500 was for our grandparents' and parents'
generations."
The team's other members include Tyler
Shwachman, 23; Emma Nygren,
19; Chaerim Park, 22; and Bryce
Todd, 22.
The ETF invests in U.S-listed equities that had their initial
public offering after January 1,
1997, the beginning of Generation Z. Alkali scores companies
based on their alignment with Generation Z across the following
four factors: innovation, customer focus, disruptiveness, and
values. ZGEN invests in industries that will define the future,
including the metaverse, sustainable energy, digitalization,
agtech, blockchain, and democratized education. The portfolio is
comprised of 50 stocks whose top ten holdings include Snap, Roblox,
Coursera, Tesla, Shopify, Enphase, Duolingo, Square, Coinbase, and
Unity. The ETF is initially constructed to have a price of
$25 per share.
About Alkali: Alkali Fintech LLC is an SEC
Registered Investment Advisor. Founded by Julian Feder, Alkali provides financial access
and education to members of Generation Z, who are underserved and
underrepresented within the financial world. With 2.5 billion
members, Generation Z is an economic powerhouse, projected to be
the highest-earning generation in less than ten years, earning over
$40 trillion annually. In addition to
launching ZGEN, Alkali is developing crypto products and innovative
financial products for under-represented populations. For more
information, please visit www.genz-invest.com.
Join us on social media: Instagram |Twitter |
LinkedIn
Investments involve risk and principal loss is possible. The
Fund is new with no operating history to evaluate. There can be no
assurance that the Fund will achieve its investment objective.
Gen Z consumer preferences may be affected by changes in
consumers' disposable income, social trends and marketing
campaigns. These preferences may fall out of favor or differ from
the general stock market, which may cause the Fund's performance to
trail the overall equity markets. Applying Gen Z Scores to
the investment process may exclude securities for non-investment
reasons and therefore the Fund may forgo some market opportunities
which could cause it to under-perform.
The Fund may invest in companies that have recently completed an
IPO (initial public offering) or are derived from a de-SPAC
business combination (a transaction involving a publicly traded
special purpose acquisition company that merges with a target
company, with the result that the company becomes publicly traded)
These companies may be unseasoned and lack a trading history, a
track record of reporting and research coverage and thus are often
subject to extreme price volatility, liquidity issues and
speculative trading.
Disruptive companies are defined as innovative and developing
technologies to displace older technologies or create new markets.
Companies that develop disruptive technologies may face intense
competition and be sensitive to economic, political, and theme
risks.
Agtech is an application of techniques that look to increase
production, increase efficiency and reduce costs of current
agriculture processes.
Blockchain is a system of recording information in a way that
makes it difficult to change the system. A blockchain is a digital
ledger of transactions that records the provenance of a digital
asset.
Metaverse is a combination of multiple elements of technology,
including virtual reality, augmented reality and video where users
"live" within a digital universe.
Investors should carefully consider the Fund's investment
objectives, risks, charges and expenses before investing. This and
other important information is contained in the prospectus, which
may be obtained at www.genz-etf.com. Please read the
prospectus carefully before investing.
The Fund is distributed by Foreside Fund Services LLC. The
fund's investment advisor is Empowered Funds, LLC, which is doing
business as Alpha Architect. The Fund's investment subadvisor is
Alkali Fintech LLC.
1 Source Euromonitor
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SOURCE Alkali Fintech LLC