TechTarget Launches SearchVirtualDataCentre.co.uk
September 16 2009 - 10:00AM
Business Wire
Technology media company TechTarget, Inc. (NASDAQ: TTGT)
announces the launch of a new targeted website to serve the needs
of UK enterprise information technology (IT) professionals
contending with major data centre changes –
SearchVirtualDataCentre.co.uk™. This is the third site TechTarget
has launched specifically aimed at the UK and English-speaking
European market.
SearchVirtualDataCentre.co.uk represents a continuation of
TechTarget’s strategy to serve enterprise IT pros with expert
technical guidance tuned to their project needs and regional
tastes. This strategy enables technology vendors to reach
interested, active IT buyers according to what projects they are
actively researching AND what geography they work in.
“TechTarget continues to invest during this global slowdown in
sites, audiences and products that help global technology companies
make faster progress in the markets that matter most to them,” said
TechTarget CEO Greg Strakosch. “This site is an important part of
our international growth strategy, building on our already strong
European offering.”
In terms of technology focus, SearchVirtualDataCentre.co.uk fits
into TechTarget’s Data Center and Virtualization suite of sites
which include SearchServerVirtualization.com™,
SearchDataCenter.com™, and SearchVMware.com™. In terms of European
market specific sites, this site joins SearchStorage.co.uk™ and
SearchSecurity.co.uk™ as well as TechTarget media partner sites in
Germany, Italy and France.
SearchVirtualDataCentre.co.uk will focus on the needs of
enterprise data centre decision makers in the UK and Europe
contending with the major issues driving change in large data
centres, including: virtualisation startup and buildout, data
centre constraints driven by power and cooling issues, the
integration of IT facilities issues into the IT responsibility set,
green data centres, and data centre management and automation. The
site launches with an audience of tens of thousands of UK members
specifically interested in these issues – offering an immediate
opportunity to technology marketers trying to make inroads in this
market.
About TechTarget
TechTarget, a leading online technology media company, gives
technology providers ROI-focused marketing programs to generate
leads, shorten sales cycles, and grow revenues. With its network of
more than 60 technology-specific websites and more than 7.5 million
registered members, TechTarget is a primary Web destination for
technology professionals researching products to purchase. The
company is also a leading provider of independent, peer and vendor
content, a leading distributor of white papers, and a leading
producer of webcasts, podcasts, videos and virtual trade shows for
the technology market. Its websites are complemented by numerous
invitation-only events. TechTarget provides proven lead generation
and branding programs to top advertisers including Cisco, Dell,
EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
(C) 2009 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks of TechTarget.
SearchVirtualDataCentre.co.uk, SearchServerVirtualization.com,
SearchDataCenter.com, SearchVMware.com, SearchStorage.co.uk and
SearchSecurity.co.uk are trademarks of TechTarget, Inc. All other
trademarks are the property of their respective owners.
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