TradeDoubler AB: Tradedoubler takes measures to increase focus and efficiency
November 26 2012 - 3:40AM
In order to sharpen focus on performance marketing
and increase internal efficiency, Tradedoubler introduces new
technology and restructures sales, client services and support
teams. As communicated in the third quarter report, these efforts
target three prioritized areas.
1)
Prioritize key clients in key
markets
A single international account management team has been formed that
will service large international clients. This will deliver a host
of benefits; strategic account management, single point of contact,
improved international co-ordination, and increased consistency.
All sales teams will focus on major opportunities for revenue
growth by driving sales in strong verticals, with larger clients,
in key markets.
2) Improve our service and
product offering to become clients' first choice
Support services to smaller clients and administrative tasks will
be consolidated into a specialist multi-lingual support team based
in Telford, UK. This change will increase the opportunity for the
sales organization to focus on revenue driving value-add
activities.
3) Restructure our business to
better serve the needs of our customers
As part of the advertiser and publisher client service improvement
program, the regional teams in Germany, France, Netherlands and UK
will be strengthened. Local clients in Ireland, Austria and Belgium
will be managed from these centers and the local offices will
therefore be closed. A Nordic organization will be formed to
deliver even greater opportunity for the steadily growing portfolio
of Nordic advertisers, publishers and agencies, based at the
existing offices.
"I am confident that this improved organisational
structure, on-going investment, and our passion for client service
will enable us to deliver an even greater service to new and
existing clients moving forward," says CEO Rob Wilson.
Tradedoubler aims to introduce further measures to
sharpen its focus on performance marketing and increase internal
efficiency.
For more information, please
contact:
CEO Rob Wilson, +44 (0) 7500 667 587,
rob.wilson@tradedoubler.com
About
Tradedoubler
Tradedoubler helps companies improve their online results, both by
increasing sales and by increasing brand awareness. The core
business is performance-based online marketing. With a network of
over 140,000 web publishers, Tradedoubler helps approximately 2,000
advertisers worldwide to reach their business goals. The company
has a unique reach and operate in approximately 18 countries. Among
the advertisers are Dell, Disney, Expedia, lastminute.com, HP and
ING. The share is listed on Nasdaq OMX. More information is
available at www.tradedoubler.com
Tradedoubler takes
measures
This
announcement is distributed by Thomson Reuters on behalf of Thomson
Reuters clients.
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the
information contained therein.
Source: TradeDoubler AB via Thomson Reuters ONE
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