Reed's, Inc. Natural Energy Elixir Gets Boost From Cost Plus World Markets and BevNET
December 17 2009 - 8:30AM
Marketwired
Reed's, Inc. (NASDAQ: REED) (NASDAQ: REEDR), maker of the
top-selling sodas in natural food stores nationwide, recently
revealed that its highly rated Natural Energy Elixir has been
picked up in 280 Cost Plus World Markets stores. The product is
also available now at many Bristol Farms and Mother's Markets and
Mother's Markets locations.
A natural way to boost one's health and energy, Reed's Natural
Energy Elixir is a next generation energy drink containing Ginger,
Camu Camu, Green Tea, Goji, Acai, Ginseng, L-Theanine and B
Vitamins. The product is currently being sold predominantly in
natural foods and mainstream markets in 10.5 oz single-use
cans.
Recent reviews have been solid for the Natural Energy Elixir
with BevNET, the beverage industry's source for product reviews and
news, stating, "If you like ginger beer, then chances are you'll
love Reed's Natural Energy Elixir...The resulting mixture has a
full body and a yin and yang contrast of ginger heat and tart and
sweet fruit flavors. It's definitely one of the more unique blends
of flavor that we've seen in an energy drink -- and an enjoyable
one as a result."
The Lady Riposter, a self confessed foodie blogger, also stated
about Natural Energy Elixir, "It boosted my energy level but didn't
make me feel like a jittery squirrel. It tasted really good
too!...I really enjoyed it."
Christopher Reed, Founder Chairman and CEO of Reed's, Inc.,
remarked, "Our Natural Energy Elixir is a unique product, and we
knew that once customers tried it that it would be a strong seller.
It is the energy drink for the rest of us that want something
healthy and good tasting." He added, "We were talking with Cost
Plus World Markets about a new line of custom products for their
stores and they said, 'Let's put the Energy Elixir in the coolers
at our stores.' So we ended up with both pieces of business and are
proud to be working more closely with a great operation like Cost
Plus World Markets."
As part of its latest consumer survey into the market, market
analyst firm Mintel International Group LTD reported that, "In the
five years between 2008 and 2003, 24 million more Americans were
drinking bottled water with 11 million additional consumers turned
to sports drinks." Younger consumers in particular were picked by
the analyst as, "Playing a major role in shifting demand as energy
drinks consumption was also found to have doubled by 2008 to 34.5
million, from just about 17.4 million in 2003."
About Reed's, Inc.
Reed's, Inc. makes the top selling sodas in natural food markets
nationwide and is currently selling in 10,500 supermarkets in
natural foods and mainstream. Its six award-winning non-alcoholic
Ginger Brews are unique in the beverage industry, being brewed, not
manufactured and using fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks.
In addition, the Company owns the top selling root beer line in
natural foods, the Virgil's Root Beer product line, and the top
selling cola line in natural foods, the China Cola product line.
Recently, Reed's added the Sonoma Sparkler brands to its line, a
celebration drink with an established customer base. Other product
lines include: Reed's Ginger Candies and Reed's Ginger Ice
Creams.
Reed's products are sold through specialty gourmet and natural
food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada. For more information about
Reed's, please visit the company's website at:
http://www.reedsgingerbrew.com or call 800-99-REEDS.
Follow Reed's on Twitter at:
http://www.twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at:
http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf
Subscribe to Reed's RSS feed at:
http://www.irthcommunications.com/REED_rss.xml
More information can be found at:
http://www.irthcommunications.com/clients_REED.php
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those
describing Reed's goals and strategies, contain "forward-looking
statements." These forward-looking statements can generally be
identified as such because the context of the statement will
include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also
forward-looking statements. While Reed's is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed's
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-KSB
and Form 10-Q, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Reed's
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events,
or otherwise.
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Contact IRTH Communications, LLC Andrew W. Haag Managing Partner
866-976-IRTH (4784) Email Contact http://www.irthcommunications.com
http://www.twitter.com/irthcomm
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