Reed's, Inc. (NASDAQ: REEDR), maker of the top-selling sodas in
natural food stores nationwide, announced today that it has
partnered with Santa Barbara-based powerhouse GBL Distributing
Company. Thanks to their well trained sales force, GBL has a
distribution reach of over 10,000+ accounts, making them the de
facto distribution leader throughout much of the Central and
Southern California coastline. Currently, GBL distributes a variety
of national brand beverage products including Malt Beverages like
Schlitz, Corona, Distilled Spirits, Premium Domestic Wines from
Sonoma, Napa Valley, Santa Ynez Valley, the Central Coast, and
Import wines from South Africa. GBL also distributes an array of
non-alcoholic brands including Function, Welch's, Sweet Leaf,
Steaz, Arrowhead Water, Voss, Jana, Crunk Energy, Jolt, Redline,
Langers, Calypso, EAS, Owater, etc.
Dan Litchfield, President of GBL Distributing Co., commented,
"We are extremely excited about our new distribution partnership
with Reed's, Inc. Selling the #1 premium all natural soft drinks to
our customers fills a void in our product portfolio that we have
been searching for. We are not only excited about carrying the
Reed's & Virgil's Premium Soda line, but we are also looking
forward to distributing the Reed's all natural Original Ginger
Chews Candy."
Neal Cohane, Senior VP of Sales & Marketing for Reed's Inc.,
added, "This partnership with GBL continues our quest to
intelligently and methodically build our direct to store
distribution across the entire West Coast market. We are continuing
to build a contiguous distribution system that will run from San
Diego to Santa Rosa and at the same time deliver sustainable growth
for Reed's and our distributor partners for the future."
About GBL Distributing Company
In 1960, a young entrepreneur named G.B. Litchfield had bought
his first beverage brands and began distributing in the small town
of Santa Barbara, California. As the years passed, G.B. Litchfield
had built a very successful business. Major brands including Regal
Pale Ale, Carling Black Label, Stroh's, Schlitz, Coors, Corona, and
Snapple joined his winning team. Today, the business empire built
by G.B. Litchfield is run by his son Dan Litchfield, Sr. and his
grandson, Dan Litchfield, Jr. Together, this Father-Son Team run
the day-to-day business operations of the company. GBL Distributing
Company continues to be the leader in the Distribution industry.
GBL is constantly bringing new brands and innovative marketing
ideas to the market it serves which turn into a higher profit
margin for our retailers and better products for our consumers.
About Reed's, Inc.
Reed's, Inc. makes the top selling sodas in natural food markets
nationwide and is currently selling in 10,500 supermarkets in
natural foods and mainstream. Its six award-winning non-alcoholic
Ginger Brews are unique in the beverage industry, being brewed, not
manufactured and using fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks.
In addition, the Company owns the top selling root beer line in
natural foods, the Virgil's Root Beer product line, and the top
selling cola line in natural foods, the China Cola product line.
Recently, Reed's added the Sonoma Sparkler brands to its line, a
celebration drink with an established customer base. Other product
lines include: Reed's Ginger Candies and Reed's Ginger Ice
Creams.
Reed's products are sold through specialty gourmet and natural
food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada. For more information about
Reed's, please visit the company's website at:
http://www.reedsgingerbrew.com or call 800-99-REEDS.
Follow Reed's on Twitter at:
http://www.twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at:
http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf
Subscribe to Reed's RSS feed at:
http://www.irthcommunications.com/REED_rss.xml
More information can be found at:
http://www.irthcommunications.com/clients_REED.php
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those
describing Reed's goals and strategies, contain "forward-looking
statements." These forward-looking statements can generally be
identified as such because the context of the statement will
include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also
forward-looking statements. While Reed's is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed's
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-KSB
and Form 10-Q, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Reed's
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events,
or otherwise.
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