RCN's Senior VP Richard Ramlall Wins Stevie(R) Award in Seventh Annual International Business Awards(SM)
July 14 2010 - 3:04PM
Marketwired
RCN Corporation (NASDAQ: RCNI) announced today that Strategic
External Affairs & Programming Senior Vice President Richard
Ramlall won a 2010 Stevie Award as Marketing Executive of the Year
in the Seventh Annual International Business Awards.
RCN Corporation is a leading provider of all-digital and high
definition video, high-speed Internet, and premium voice services
to residential and small-medium business customers in Philadelphia
and Lehigh Valley, PA, New York City, Boston, Chicago and
Washington, D.C., as well as high-capacity transport services to
carrier and large enterprise customers.
The International Business Awards are the only global,
all-encompassing business awards program honoring great
performances in business. Nicknamed the Stevie® for the Greek word
"crowned," the awards will be presented to winners at a gala dinner
on Monday, 27 September in the Ritz-Carlton Hotel in Istanbul,
Turkey. Honorees were selected through two rounds of judging by
business professionals worldwide.
Last month, Ramlall won a Stevie from the American Business
Awards recognizing his external communications efforts supporting
the promotion of RCN's international and multicultural
programming.
"I'd like to once again thank our CEO, Pete Aquino, who
understood the importance of international programming, due to his
experience as a president of one of the first triple play companies
in Venezuela. He led the charge for RCN's digital conversion,"
Ramlall said. "Thanks to Pete's vision, RCN converted to an
all-digital TV network, expanding our available bandwidth, so we
were able to launch an aggressive push to add and promote
international and multicultural programming, which research showed
had a lot of pent up demand in RCN's markets."
Aquino and Ramlall identified that international was a critical
area of growth for the RCN markets. Within 18 months, Ramlall and
Aleisha Bozin, Sr. Programming Manager, negotiated over 50 new
international contracts, increasing the international channel
offerings by over 50 percent. An extensive, integrated
marketing/advertising/PR/ programming campaign was developed and
successfully implemented. Partnering closely with its new
international channels, RCN's multicultural campaigns dramatically
increased the number of unique international channel subscribers by
22 percent and international revenue by 25 percent. One channel
grew to more than 1,000 subscribers in only months.
"Richard's accomplishments and achievements at RCN are truly
deserving of such recognition, and we congratulate and thank him,
Aleisha and the PR/marketing team for their hard work and
dedication," said RCN President & CEO Peter Aquino. "Thanks to
his international marketing, the take rate for this type of
programming has dramatically increased by 65 percent and it has
been one of the fastest growing segments in our cable network."
Recipients of International Stevie Award trophies were selected
from more than 1,700 entries received from organizations and
individuals in more than 40 countries. Organizations all over the
world are eligible to compete in The International Business Awards,
and can enter in any of more than 40 categories from Multinational
Company of the Year and Best New Product of the Year to Corporate
Social Responsibility Program of the Year and Executive of the
Year.
In addition to the international Stevie, Ramlall received four
Distinguished Honoree Medals in the categories of Investor
Relations Program of the Year, Communications Executive of the
Year, Communications or PR Campaign of the Year - Multicultural,
and Communication Department of the Year.
"I am honored and grateful to win both an American and
International Stevie Award in less than 30 days," Ramlall said. "I
thank our international programming partners who have contributed
more than $2 million in marketing support. I share this award with
them, our President & CEO Pete Aquino and the entire RCN
team."
RCN now has more than 500 international viewing choices (an
increase of 300 since January 2009) including more than 100 linear
channels, available in 20 different packages and covering 15
different language groups, which surpasses many other competitor
offerings.
In addition to this year's two Stevies and others in prior
years, Ramlall recently won two awards in the 2010 Bulldog Reporter
Awards for Excellence in Media and Public Relations, receiving the
gold award as Corporate PR Professional of the Year and the silver
award as Public Affairs Professional of the Year. He was also
recognized by the National Association for Multi-Ethnicity in
Communications (NAMIC) in its 2009 Excellence in Multi-Cultural
Awards competition that showcases top marketing tactics and case
studies/campaigns targeted to multi-cultural audiences. Ramlall was
also recognized at the NAMIC conference for being one of CableFAX:
The Magazine's 2009 Top 100 Most Influential Minorities in
Cable.
About RCN Corporation RCN Corporation
(NASDAQ: RCNI), http://www.rcn.com, is a competitive broadband
services provider delivering all-digital and high definition video,
high-speed internet and premium voice services to residential and
small-medium business customers under the brand names of RCN and
RCN Business Services, respectively. In addition, through its RCN
Metro Optical Networks business unit, RCN delivers fiber-based
high-capacity data transport services to large commercial
customers, primarily large enterprises and carriers, targeting the
metropolitan central business districts in the company's geographic
markets. RCN's primary service areas include Washington, D.C.,
Philadelphia, Lehigh Valley (PA), New York City, Boston and
Chicago. (RCNI-G)
About The Stevie Awards Stevie Awards are
conferred in four programs: The American Business Awards, The
International Business Awards, the Stevie Awards for Women in
Business, and the Stevie Awards for Sales & Customer Service.
Honoring companies of all types and sizes and the people behind
them, the Stevies recognize outstanding performances in the
workplace worldwide. Learn more about The Stevie Awards at
www.stevieawards.com.
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Contacts: Lisa Barder RCN Corporation (215) 355-7175
Lisa.Barder@rcn.net Michele Murphy RCN Corporation (703) 434-8471
Michele.Murphy@rcn.net
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