Pixelplus Announces KC Uppertech to Distribute New Third Generation PlusPixel2(TM) 'System-on-a-Chip' Image Sensors in China
June 19 2008 - 8:02AM
PR Newswire (US)
SEOUL, South Korea, June 19 /PRNewswire-FirstCall/ -- Pixelplus
Co., Ltd. (NASDAQ:PXPL), a fabless semiconductor company in Korea
that designs, develops, and markets CMOS image sensors for various
consumer electronics applications, today announced that the Company
signed an agreement for KC Uppertech to become the Company's
distributor in China, as well as Taiwan, Hong Kong, and Macao. KC
Uppertech will be responsible for marketing, distributing, and
sales of the Company's new line of products, most notably
Pixelplus' PO4010 CIF and PO6030 VGA 'System-on-a-Chip' ("SoC")
third generation image sensors. The PO4010 is designed to be
embedded in mobile devices such as third generation ("3G") mobile
phones with dual camera functionality. The sensor is based on the
Company's PlusPixel2(TM) technology and is one of the industry's
smallest and most compact with an optical size of 1/11 inch. The
Company developed the PO4010 in response to the increasing demand
for ultra-compact camera modules which utilize two image sensors, a
CIF image sensor for videoconferencing and a higher megapixel image
sensor for digital photos. The PO6030 is also based on the
Company's PlusPixel2(TM) technology (0.13 micron CMOS process). The
PO6030 integrates advanced ISP algorithms and refined 3.6 micron
pixel array in a 1/6.2 inch optical format, and delivers enhanced
image quality in low light conditions. Compared to the Company's
earlier generation VGAs, the PO6030's more efficient and
ultra-compact chip-size and cutting-edge pixel architecture enable
this product to reduce image noise and distortion, display greater
color uniformity and consistency, and improve dynamic range and
optical performance. With a two-wire serial interface, the PO6030
can be easily programmed to control operating modes with respect to
exposure time, frame rate, window size, scaling, sub-sampling, and
color matrix to produce high quality images in any operating
environment. Dr. S.K. Lee, Founder and CEO of Pixelplus, commented,
"We are excited by the growth prospects for both our PO4010 and
PO6030 in Greater China over the coming years. Demand is growing
for our cutting-edge products and we are ready to meet the needs of
this very attractive market. Our third generation sensors, based on
PlusPixel2(TM) technology, provide mobile phone manufacturers with
a great sensor for a good value, and we will continue to look for
new sales opportunities and new markets for these products." About
Pixelplus Co., Ltd. Pixelplus is a South Korea-based developer of
high-performance, high-resolution, and cost-effective CMOS image
sensors for use primarily in mobile camera phones. In addition to
mobile phones, Pixelplus provides CMOS image sensors and SoC
solutions for use in webcams and notebook embedded cameras, toys
and games, and security and surveillance system applications. As a
fabless semiconductor company, Pixelplus is focused on creating
proprietary design technologies to develop CMOS image sensors with
sharp, colorful and enhanced image quality, size efficiency, and
low power consumption. Forward Looking Statement This press release
contains certain statements that are not historical in nature but
are "forward-looking statements" within the meaning of the
"safe-harbor" provisions of the Private Securities Litigation
Reform Act of 1995. Forward-looking statements generally can be
identified by the use of forward-looking terminology, such as
"may," "will," "expect," "intend," "estimate," "anticipate,"
"believe," "project," or "continue" or the negative of such words
or other similar words. Pixelplus cautions readers that
forward-looking statements are based on the Company's current
expectations, estimates and assumptions about our company and our
industry, and are subject to a number of risks and uncertainties.
Actual results may differ materially from those contained in such
forward-looking statements. Investors are directed to Pixelplus'
reports and documents filed from time to time with the U.S.
Securities and Exchange Commission for a description of various
factors that should be considered before investing in Pixelplus'
securities. These factors may cause Pixelplus' results to differ
materially from the forward-looking statements made in this
release. The forward-looking statements speak only as of the date
of this press release, and Pixelplus assumes no duty or obligation
to update them to reflect new, changing, or unanticipated events or
circumstances. Contact: Shane Y. Hong Pixelplus Co., Ltd. 6th
Floor, Gyeonggi R&DB Center 906-5 Iui-dong, Yeongtong-gu
Suwon-si, Gyeonggi-do, 443-766 Republic of Korea +82-31-888-5300 OR
Taylor Rafferty: London - Emilia Whitbread at +44 (0) 20 7614 2900
New York - Jessica McCormick at +1 212 889 4350 Tokyo - Jason
Wagers at +81 (0) 3 3221 9513 E-mail DATASOURCE: Pixelplus Co.,
Ltd. CONTACT: Shane Y. Hong, Pixelplus Co., Ltd., +82-31-888-5300;
or Taylor Rafferty: London - Emilia Whitbread at +44 (0) 20 7614
2900, New York - Jessica McCormick at +1 212 889 4350, Tokyo -
Jason Wagers at +81 (0) 3 3221 9513,
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